China's IVD development of new opportunities series - end individual market
The "Healthy China 2030" Planning Outline emphasizes prevention first, moving the threshold forward, reducing the occurrence of diseases, realizing national health, and promoting the development of the health industry. The terminal personal testing market will usher in development opportunities.
In the future, Chinese IVD companies may need to focus more on end consumers, deeply analyze the needs of consumers, move their business from the laboratory department, and do home self-testing and health check-ups, which can broaden the boundaries of the IVD industry from a certain perspective.
In the e-commerce self-operated and OTC chain business sectors, IVD companies represented by Nuohui and Wanfu are also making efforts. Directly facing the end individual consumers, it can not be affected by centralized procurement, reduce circulation links, and maximize profits.
With the continuous improvement of people's living standards and the rising trend of health awareness, everyone will pay more and more attention to "preventive treatment", and a large number of testing needs will be moved from the hospital to home self-testing. The IVD market has moved forward from laboratory to home self-testing, which is also a major trend in the future development of IVD.
