Recently, in the badminton game of the National Games, Olympic champion Chen Yufei was scratched by sneakers on his right big toe during the game, and Li Ning, as a sponsor, was also pushed to the cusp of the storm, and even the International Badminton Federation also posted a photo of Chen Yufei's foot injury. The next day, Li Ning Company officials also issued a document saying that it would further follow up on the injury and situation, because the final investigation results were not determined, and Li Ning Company did not apologize. In recent years, under the leadership of founder Li Ning, Li Ning has gradually become a sponsor of major teams in China, or a sponsor of the CBA League, and has become one of the top two domestic sports brands, in addition, Li Ning not only stayed in the domestic market, but also actively developed into overseas markets a few years ago, especially in the NBA and European leagues.
As the founder of Li Ning is a well-known figure in the sports world, the record created by the individual in the 1982 World Cup is difficult to be broken, of course, eastern European countries did not participate at that time, but also led to some good players did not appear on the field, two years later in the Olympic Games, the same situation, Li Ning won 3 gold, 2 silver and 1 bronze, after which Li Ning became a recognized "gymnastics prince". After retiring from the army to create their own name of the sports brand, as the earliest batch of domestic brands, Li Ning also quickly achieved good development at the beginning of its establishment, during which Li Ning stepped down as the "leader" to return to the family, but soon Li Ning's company performance declined, until After Li Ning's return, the company gradually returned to the first echelon, and now Li Ning company has become a listed company worth tens of billions of yuan.
However, Li Ning, who led the company to move forward, invested more energy, and his hair was gray or even very thin a long time ago, and he looked very old. And Li Ning's son Li Xiaoning is only 22 years old this year, is currently studying abroad, and has not yet had time to return to the company to help Li Ning share the work, and her daughter Li Xiaoyan is 15 years old this year and is still underage. Therefore, Li Ning still needs to continue to personally manage this "big ship", and it is difficult to retire in the short term. Li Ning's wife Chen Yongyan was once the captain of the national gymnastics team, but the women's gymnastics is not the world's strongest team, so the attention is not very high, Chen Yongyan is more than one year old Li Ning, the two fell in love after participating in the Asian Games in 1982, but Li Ning has been busy with his career until 11 years later, and after 7 years of marriage, the first child of the two Li Xiaoning was born, and this year Li Ning was 36 years old and Chen Yongyan was 37 years old.
In 2006, 44-year-old Chen Yongyan regenerated a daughter, named Li Xiaoyan, after the birth of the child, Li Ning's company performance also began to gradually improve, Li Ning spent a huge amount of money in Hong Kong to buy a villa for the children to go to school, the son did not return to China after graduation, but chose to study abroad, his wife also accompanied the child, and Li Ning also devoted himself to the development of the company. Now 58-year-old Li Ning in the case of children have not yet had a successor, can only continue to work, even if the son returns to China after school, Li Ning still needs to personally take the child to familiarize himself with the company's business, so I am afraid that in the next few years, Li Ning will be difficult to retire and enjoy life.