Xinjiaer United Whip Bull reported that on February 3, after inquiry, the trademark of Stephen Chow's upcoming short drama "Golden Pig and Jade Leaf" in May has been applied for registration on December 12.
On January 29, Stephen Chow released a Douyin update, writing "9527 Theater" on the whiteboard, announcing that he had reached a micro-short drama cooperation with the Douyin platform, and the two sides would jointly operate the "9527 Theater".
At the moment, the first works are already in production. The first comedy work "Golden Pig and Jade Leaf" is produced by Stephen Chow, produced by Yi Xiaoxing, and starring first-line actress (it is reported to be Chen Yanxi), and the first season is expected to be launched on Douyin in May this year.
According to the company's information, the current trademark of Golden Pig and Yuye has been applied for registration by natural person Dong on December 12, 2023. Application Classes 35 and 29.
Class 9527 35 trademarks are currently invalid.
The trademark of Class 9527 is invalid.
Generally speaking, film and television generally need to register Class 35 advertising sales and Class 41 education and entertainment trademarks.
The 35th category involves film and television advertising, such as advertising placement, advertising planning, advertising film production, film and television publicity and marketing, etc.
Class 41 covers film production, program production, film and television drama production, recording and filming services, etc.
Judging from the above information, the 41st class of the golden pig and jade leaf has not yet been applied, and the 35th and 41st classes of 9527 are invalid, and anyone can initiate an application.
According to the principle of first-to-file trademark application, and the above-mentioned two names do not involve well-known enterprises, therefore, the above-mentioned acts cannot be talked about preemptively registered, and even the application of Golden Pig Yuye is still first.
From the point of view of time, it cannot be ruled out that the preparatory party applied in advance.
Generally speaking, it's not a big problem, but it does have the potential to be a hidden problem.