On the occasion of the arrival of the Chinese New Year in 2024, NetEase Cloud Music has joined hands with "The New Forbidden City" to launch five New Year co-branded "Palace" Good Luck player skins. This Chinese New Year co-branded skin chooses the traditional Chinese five colors - white, cyan, black, red, and yellow as the theme colors, corresponding to the five fortunes of "Fu Lu Shou Xi Cai", and when it brings users the enjoyment of Chinese aesthetics, it also sends the New Year blessings that belong to Yun Village.
It is reported that the five player skins have their own styles and unique meanings. The white theme "Leaping Dragon Gate" incorporates the dragon rising pattern on the white marble carving in front of the Imperial Palace, implying the realization of dreams, the cyan theme "Career Ascension" depicts the herons on the shadow wall of the Forbidden City, implying that the clouds are rising and soaring, the black theme "Rich Warehouse" is combined with the grass-gilt peony flowers on the treasure scroll of the Forbidden City, praying for prosperity and wealth in the Year of the Dragon, and the red theme "Peach Blossom Wang" is decorated with butterfly flowers on the colored bricks of the Forbidden Red Wall, implying a happy and long-lasting love. The yellow theme "Fu Ankang" is taken from the treasure of the Forbidden City, the pine crane longevity jade Ruyi, and wishes health and safety with the Ruyi "Ambilight", which is extremely oriental aesthetics.
The "Palace" Good Luck series player skins will be free to use for all users from January 31 to February 13. At the same time, the series of skins will be simultaneously launched on the NetEase Cloud Music car and TV terminals, users only need to turn on the TV and NetEase Cloud Music on the car side, and they can get a one-month ultra-long free use time, and the specific support devices are detailed with NetEase Cloud Music customer service.
In order to explore a richer interactive experience and allow users to enjoy music in a more unique way, the "Palace" Welcome Good Luck Player has been specially designed, and the color and pattern of the player's skin will continue to upgrade with the user's listening time. It is understood that each player can advance to 4 levels, when the user listens to the song for 8 minutes, 18 minutes, 88 minutes, it can activate the peach blossom rain animation, and there is also a chance to trigger the "dragon cutscene" and "dragon re-appearance" animation. After each stage of the upgrade, users can also draw an exclusive lucky lottery to wish for all the best in the coming year.
During the event, users who use any of the "Palace" Good Luck series player skins and reach the final level can participate in the division of the millennium vinyl VIP, and also have the opportunity to win gifts such as music commentary, Forbidden City avatar pendant and so on. In addition, users will receive an additional 15 days of free access to the player skin after the event for each final upgrade of the Good Luck Player skin. Through the form of surprise courtesy, NetEase Cloud Music fully integrates the happy New Year atmosphere of the family into the design and gameplay, satisfies the user's listening experience in different scenes, and presents sincere blessings for the Year of the Dragon.
In addition, NetEase Cloud Music has also launched five themed dress up rights and benefit packages of the "Palace" Welcoming Good Luck series, corresponding to [Peach Blossom Wang], [Fu Ankang], [Career Promotion], [Yuelongmen] [Fu Mancang]. Each theme package contains 5 costumes, including player skins, APP icons, avatar pendants, personalized launch pictures and personalized skins, which can be used for free by vinyl VIP and SVIP members, and non-member users can purchase a single set of rights and interests for 5.8 yuan to meet the user's all-round experience of the Year of the Dragon.
In addition to the personalized player skin gameplay, NetEase Cloud Music has also launched a limited "2024 Five Good Things You Are About to Encounter" Blessing Test for the Year of the Dragon! Enter the test page, just answer 2 simple questions, and 5 corresponding New Year's good things will be generated.
As the most popular music platform for the younger generation in China, NetEase Cloud Music has become a gathering place for the younger generation to express their emotions and resonance. As a popular traditional cultural program, the new Forbidden City is deeply loved by the public, which coincides with the brand characteristics of NetEase Cloud Music's continuous insight into user needs. This time, NetEase Cloud Music has joined hands with the new Forbidden City, once again bringing users double surprises in terms of vision and gameplay, and successfully exploring more possibilities of user experience.
Secondly, as a leading music platform in China, NetEase Cloud Music is committed to creating more diverse forms of IP cooperation while providing users with high-quality music content. Previously, NetEase Cloud Music has cooperated with the popular culture and entertainment brand Bubble Mart to create themed promotional songs and player-themed skins, and has also successively launched game-themed player skins such as "Egg Boy Party" and "Light Encounter".
In the future, NetEase Cloud Music will continue to gain in-depth insight into user needs, continuously expand the boundaries of music, and create a new music consumption experience for users.