As we all know, the momentum has been fierce since Huawei's return last year. Especially the Mate60 series, with Kirin and Hongmeng, it ignited everyone's enthusiasm for consumption, and it has been difficult to see spot sales on the platform for several months.
Recently, according to the news released by foreign media GSMArena, since August 2023, Huawei has sold 30 million Mate60 series mobile phones worldwide. As soon as the news came out, it caused a lot of discussion among netizens, the main reason is that this data is "fake at a glance", and some bloggers even bluntly said that this is already a black recruitment for Huawei.
According to the statistics of Canalys, a more authoritative statistical agency, Huawei's domestic shipments are only about 11 million units, ranking fourth in the market. The Huawei Mate60 series was only sold for the first time in September, so the main sales time points of the series are also concentrated in the fourth quarter, which is obviously still a long way from the sales of 30 million units.
In addition, judging from the sales of mobile phones in the fourth quarter of the global market, only Apple, Samsung, and Xiaomi shipped more than 30 million in the TOP5, and the fifth place is vivo's 23.9 million units, while Huawei did not enter the top five. Although the list is only for reference, it can also show that the sales of Huawei Mate60 cannot exceed 30 million units.
However, although the current sales of the Mate60 series are not as exaggerated as the so-called 30 million, more than 10 million units is not a big problem. Canalys analysts also pointed out that Huawei is undoubtedly the biggest dark horse in the fourth quarter, relying on the Mate60 series alone to return to the top five in the domestic market shipments after 10 quarters, which is already very gratifying.
What's more worth mentioning is that the main reason for restricting Huawei's sales is production capacity. Don't say that the sales volume has reached 30 million units, it is not easy to say whether the Kirin 9000s has produced 30 million units in the whole cycle, and it is no wonder that people have been ridiculed on the Internet: Huawei is not selling real sales, but production.
In the final analysis, Huawei's Mate series flagship this time is undoubtedly a success, and the sales volume of any previous generation in the same cycle is not too much. But because of the chips, the current output can only be said to be barely coping, but it is not enough.
However, from 2024 onwards, Huawei's sales may be able to slowly return to normal. Previously, it was reported that Huawei has cleared the inventory of the remaining Snapdragon processors, so the next thing is to wait for the whole line of Kirin, including some mid-range products to get the decentralization of the older generation of flagship chips, etc., this is the time for Huawei to fully recover.
Judging from the current situation, Huawei has released the Mate60 series, nova12 series and Changxiang 70 series, and there are P70 series waiting to be released in the future, Huawei's rhythm is still very tight, I believe that this year's market competition will be more intense, it depends on who will fall behind first after Huawei's efforts!