The policy is gradually loosening, Geely BYD has entered, and the new energy pickup truck can break out in 2024?

Do a survey first, will you buy a new energy pickup truck?

Pickup trucks are a kind of car, which is strong, can be loaded, and the skin is rough and thick and resistant to tossing, and the disadvantage is that it is more fuel-intensive, but if it is a new energy pickup, the problem of fuel consumption is gone, so many new energy manufacturers are playing its idea.

Among the new energy pickups, Tesla's Cybertruck is the most well-known one. On January 28, the car began touring eight cities in Chinese mainland.

So, will new energy pickup trucks catch fire in 2024?

1. What is the role of the Cybertruck Roadshow?

The Cybertruck was released in 2019, but deliveries in the U.S. didn't begin until November 2023.

On January 28, this car began to tour eight cities in Shanghai, Beijing, Shenzhen, Chengdu, Nanjing, Hangzhou, Xi'an and Chongqing under the name of "Cyber Off-road Tourer", and some fans may have the opportunity to test drive.

But Musk believes that it will be difficult for the Cybertruck to be approved for use on the road in China.

Not only in China, in December 2023, Tesla's chief engineer also said that it would be difficult for the Cybertruck to be approved in Europe due to the EU's strict pedestrian safety regulations.

Densely populated places like China and the European Union probably don't like the Cybertruck, which is sharp and sharp-angled, right?

Therefore, the Cybertruck's domestic tour is at most to expand Tesla's popularity and improve user loyalty, and there is no need to count on the listing and sales in the short term.

2. Who is making new energy pickup trucks in China?

The Cybertruck can't do it because it's too maverick, but it doesn't work, and it doesn't mean that those ordinary new energy pickups can't do it.

New energy pickup trucks are always a road.

So, which domestic manufacturers are making new energy pickups?

At present, the main ones on the market are Geely Radar RD6, Changan Lantuo EV, Great Wall Cannon Pure Electric Version, Great Wall Fengjun Pure Electric Version, Zhengzhou Nissan Ruiqi 6 Pure Electric Version, Jiangling Yuhu 6EV, SAIC Maxus T90 Pure Electric Version, etc.

Among these models, only Geely's radar RD6 uses a new pure electric pickup truck platform, and the rest are oil-to-electric models with water-testing properties.

In addition, there is a hidden boss: BYD.

Recently, BYD's new energy pickup road test spy photos have been circulated on the Internet, BYD into the pickup market, presumably can bring something different.

3. What is the prospect of new energy pickups?

There are many factors for domestic manufacturers to enter the new energy pickup truck.

First of all, now is the era of new energy, and all segments are transforming to new energy, and new energy pickup trucks are indeed an opportunity.

Secondly, theoretically speaking, the new energy pickup truck does have a stronger attraction, it can retain the advantages of strong loading capacity and large space of traditional pickup trucks, and get rid of the weakness of low comfort and high fuel consumption.

Third, the domestic policy of restricting pickup trucks into the city is gradually loosening.

As early as 2020, Chongqing completely lifted the restrictions on pickup trucks entering the city, and in 2022, the ban on pickup trucks was lifted in Hebei Province, in addition, Zhengzhou, Guangzhou, Shanghai and other cities have also begun to lift the ban on pickup trucks in different time periods and administrative regions.

However, from an objective point of view, it may be difficult for new energy pickup trucks to change their niche position in the Chinese market.

Pickup trucks are liked by many people, mainly because they have more cargo functions than ordinary passenger cars, this demand is a niche demand, and it is unlikely to break out on a large scale, and the same is true for the new energy power system.

In addition, some users who like camping or self-driving travel will also pay attention to new energy pickups, but for ordinary families, this demand can also be met by medium and large MPVs or SUVs.

You can use a mid-to-large SUV as a daily commuter vehicle, but it's unlikely that you'll drive a pickup truck to and from work, pick up relatives, or pick up kids.

Conclusion: In the new energy era, it is difficult to change the niche positioning of pickup trucks, but it will also bring some advantages and car experience that traditional pickup trucks do not have. So in 2024, are you interested in trying a new energy pickup? See you in the comment area~