50,000 sales in a single month, more than 370,000 sales in the whole year, and long-term dominance of the first ...... No wonder some people describe that in 2023, BYD will win the sales scale and the ideal will win the quality of operation.
Of course, the ideal excellent market performance in 2023 is inseparable from Li Xiang's exaggerated acting skills.
Since January, Li Xiang has frequently shown off his skills - scaring friends and businessmen, so that Wei Pai has to become a new force, scolding the media, letting the ideal legal department attack everywhere, and finally even letting go of himself, not hesitating to "jump off the building" out of the circle.
In order to make Li Auto more smooth, Li Xiang played himself as an "actor", and his acting skills were comparable to Trump's.
What is touching is that behind Li Xiang's "unscrupulous" acting skills, he is "reducing the burden" for 9,000 ideal employees. At the financial report meeting, Li wanted to show off his advanced management to avoid public opinion's judgment of Li Auto's "no technology", which was far ahead of Yu Chengdong.
Li Xiang "unscrupulously" exposed the black, and did not hesitate to fall out with Li Bin and He Xiaopeng, which made his peers envious, jealous and hateful.
He used his exaggerated acting skills to tell the automotive industry that ideal users are never a rational group.
However, at the end of 2023, when Li wanted to make a review on Weibo, he was unusual, he said that growth is the driving force of Li Auto.
It sounds like Li Xiang is consciously becoming more low-key and humble, which also shows that the question world is indeed putting pressure on him.
Looking forward to 2024, Li Xiang put forward a small goal: the next 500,000 units will be achieved within a year. Li Xiang said that he is confident that the total sales volume will exceed that of BBA in 2024, and he thinks that the ideal models should reach 50,000 yuan per month as a whole, of which the ideal L7 should reach 20,000 yuan per month.
However, with the further involution of the auto market and the entry of Xiaomi cars in 2024, it is still unknown whether the ideal "old three" will still be able to eat.
At that time, it will be worth looking forward to how Li wants to pull traffic for Li Auto.