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Why do young people love to "farm"? Green farming has become a new trend

author:Sanxiang Metropolis Daily

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Sanxiang Metropolis Daily all-media reporter Ding Pengzhi correspondent Song Kecheng

Vegetable Gene Awakening! "Farming" is sweeping the lives of young people in cities. On May 13, when the reporter visited the seed market, he found many young people. Recently, in the fast-paced urban life, a group of young people have chosen a different path - farming. They sow, plow, and harvest with their own hands, looking for the primal pleasure of connecting with the land.

【Phenomenon】

"Farming" is hot, and green farming has become a trend in young people's lives

In Chinese culture, agriculture has always occupied an important position, and in the current environment of involution, "safe farming" seems quite quiet among young people, and there is a feeling of "hidden in the city". With the popularity of many video bloggers on the short video platform, green planting has firmly captured the hearts of contemporary young people, and the variety show "Let's Farm the Land" with the theme of farming life has been played 490 million times, with an average of 10 million views per episode, and "Let's Farm 2" will be broadcast in 2024, and it will be on the TOP1 of multiple data lists on the first day of broadcasting.

Why do young people love to "farm"? Green farming has become a new trend

(Wang Yujie's planting on the terrace.) Photo courtesy of the interviewee)

Not only are they watching, but young people are also keen to try things out. In the "Taobao Tmall Fresh Gardening Consumption Trend Report" released by the College of Agriculture and Rural Development of Chinese University, in less than 3 months in 2024, more than 100 million users will place orders to buy horticultural plants and gardening supplies on Taobao, and consumers in Shanghai, Beijing and Guangzhou are the most "nymphomaniac", with an average of more than 20,000 users placing orders to buy flowers every day, and more than half of the population is concentrated in first-, second- and third-tier cities, and young adults aged 30-49 account for more than 60%.

In addition to "watching and farming", many young people in the city either use the small yard brought by their homes, or the balcony, rooftop, or plant pea seedlings, peppers, strawberries, tomatoes and other vegetables and fruits in the office, playing "new tricks" in the limited space and land.

【Causes】

"The whole process was full of fun and fulfillment"

Why do young people like farming? Wang Yujie, a junior at Yueyang Vocational and Technical College, said, "It's because of love."

"I saw a pot of succulent meat when my father first took me to the flower market, and I became interested." Wang Yujie said that since then, he has been planting for more than four years.

From high school to college, Wang Yujie started to plant only one or two pots in small pots in his dormitory, and now he has opened a studio in college. Wang Yujie said: "When we plant the seed with religiousness, then watch it sprout, blossom and bear fruit little by little, witness the process of crop growth, and then share and taste it with our families, the whole process is full of fun and a sense of achievement." ”

Why do young people love to "farm"? Green farming has become a new trend

In addition to planting in the void of life, there are also young people who quit their jobs and return to the countryside. Guo Shengliang, a "post-90s" dance teacher, resigned and returned to his hometown in Yanling County, Zhuzhou, to live an idyllic life, and filmed the life of fishing, jungle, bamboo picking, and farming into videos and uploaded them to the short video platform.

Why do young people love to "farm"? Green farming has become a new trend

(Guo Shengliang works in the fields.) Photo courtesy of the interviewee)

"When I first chose to return to my hometown, I didn't want to escape the pressure of life, on the contrary, I actually liked to teach children to dance." In Guo Shengliang's eyes, his hometown is not just a piece of land, but also a field of hope, "I couldn't start classes during the new crown pneumonia period before, and it happened that my family planted Yanling's characteristic yellow peaches, so I returned to my hometown to help take care of it, and by the way, I used the Internet to help my fellow villagers and neighbors sell agricultural products, so that Yanling's characteristics could go out." ”

"At first, I didn't know much about farming, and I encountered a lot of difficulties, such as pests and diseases, and the influence of weather. But when you continue to learn and try and overcome these difficulties, you will have a great sense of achievement and achievement. Guo Shengliang said, "After returning to my hometown, my life has become more and more fulfilling, and it has also made me cherish my time more." ”

[Reporter's Notes]

You can love farming, but please don't "consume the land"

Before approaching young people who have embraced farming, the reporter thought that they chose to farm more because of work pressure and an escape from life. However, the fact is the opposite, young people who are loyal to farming have shown their love of life, they are brave enough to try what they really love, and they actively embrace life and feel life.

The young farmers who bravely pursue themselves are worthy of appreciation, but during the investigation, the reporter also found that in the farming videos of major platforms, a small number of people took advantage of the traffic of "farming" and abandoned the land after the video was filmed, but the real purpose was only in the last sentence of the video, "family members pay attention".

The love of farming and green is worth learning, but the behavior of consuming land and consuming farmers should not appear, and we should all maintain reverence for the land that produces food.