Jia Ling's new film "Hot and Hot" successfully entered the top three popular movies for the Spring Festival in 2024, but it has caused a lot of questions from netizens due to recent publicity mistakes.
Although the number of likes and fans of the film on the short video platform exceeds that of "Flying Life 2" starring Shen Teng.
However, a series of controversies made the comment section of the promotional account out of control, and netizens' dissatisfaction with the promotional direction of the film continued to appear in the comments.
The controversy mainly focused on the promotion of the film.
Netizens generally questioned the way the movie was promoted, thinking that the film was suspected of discriminating against fat girls, and even thought that there was a problem with the secret love plot of the heroine played by Jia Ling and the male protagonist played by Lei Jiayin.
These views spread rapidly in the comment area, making the publicity direction the focus of netizens' attention.
It is normal for netizens to be disgusted with this kind of marketing, and when a movie puts external marketing above the movie itself, and does not dare to boast of a wonderful plot, it often makes people doubt its quality.
To be honest, I don't dislike Jia Ling, but I think there is a high probability that this story will not be told well, or "not good-looking", because the "soil" is different.
The "female boxing" told in the prototype movie is a real project in Japan, and it is still very popular.
The main thing is that the young lady who fights boxing is very "beautiful", this kind of scripted performance competition, similar to WWE in the United States. Stories adapted through this phenomenon will give people a sense of realism and substitution.
The direction of propaganda has been adjusted, and the focus has shifted to family affection.
In the face of controversy in the comment area, the film promoter quickly made adjustments and shifted the focus to Zhang Xiaofei, another leading actor in the film.
Zhang Xiaofei's role in the film is directly exposed, no longer playing mother and daughter, but playing a pair of sisters.
This adjustment is an afterthought, although some fans have expressed their expectations for Jia Ling and Zhang Xiaofei's cooperation again.
But the publicity mistakes in the early stage have minimized the audience's desire to watch this movie.
The display of family lines in the film has also attracted some attention.
The younger sister played by Zhang Xiaofei is quite vicious in the film, and she scolds her sister, questioning her contribution at home and urging her to get married.
In another promotional video, the eldest daughter is accused of failing in a mother-daughter interaction.
An inspirational movie, and it has been promoted as a family genre?
Jia Ling's story revolves around women losing weight and competing in competitions after they are cornered.
However, such a plot may seem abrupt at home. Sports in China are usually cultivated from an early age, and there are few examples of halfway monks.
In contrast, there is a real female boxing program in Japan, which is more popular and easier to find a sense of realism and substitution in the scripted performance.
Because domestic sports are cultivated from an early age, they basically don't leave home halfway, almost all of them are professional leagues, and I haven't heard of popular entertainment exhibition games.
This kind of rigid plot is like a balloon floating in the sky, which makes people feel trance, and the audience is moved by it, which is difficult to think about.
But the family tragedy genre is not much better, and many viewers have long been tired of this kind of "tragedy" core movie.
I have to say that from the changes in the direction of publicity before and after the film, it can be seen that the producer's management is chaotic.
The latest family line publicity, what is Jia Ling and Zhang Xiaofei working together again, playing a family, is also suspected of rubbing the success of "Li Huanying" before.
In short, after watching the trailer, I feel that the plot has the risk of falling into clichés, and I use a weight loss of 100 pounds for marketing, if the audience sees you and thinks that you have not lost 100 pounds, and the movie is not good-looking, it is also very easy to be counterattacked.
At present, Jia Ling's image after losing weight is kept very well secret, I hope there will be a surprise.
After all, she is a female director with potential, and I really hope that she will not stop at Li Huanying.
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