Huawei and BAIC's first car was recently exposed, and it is said that the model is expected to be named "Xiangjie", which is a high-end intelligent pure electric car. Huawei has applied for a number of trademarks in the smart car business, including Huijie, Xiangjie, Lanjie, Haojie, Hejie, Xuanjie, Tengjie, etc., and has launched the Youwenjie and Zhijie series with excellent sales performance. It is expected that more "X-Circle" brands and models will be launched in the future, showing that Huawei is also "far ahead" in the automotive field. Huawei's internal competition model seems to have been quietly opened, which will undoubtedly bring new vitality and competition to the entire industry.
It is understood that the debut of Huawei and BAIC's first car "Xiangjie" is expected to be at the Beijing Auto Show in 2024, this model will be equipped with Huawei's intelligent driving technology, and the shape is somewhat similar to Huawei's smart S7. The eye-catching word STELAT can be seen on the spy photos, which is undoubtedly ironclad evidence of the trademark transferred by Huawei to BAIC.
In terms of appearance, "Enjoyment" has obviously put a lot of effort into it. The streamlined body design, combined with high-tech details, makes people feel at a glance that this is a futuristic electric vehicle. At the same time, the lidar and electronic rearview mirrors equipped with the vehicle also fully demonstrate its strong strength in intelligent driving.
Inside, the "Enjoyment" features a wrap-around design that gives a sense of comfort and spaciousness. At the same time, the car is also equipped with Huawei's HUWEI SOUND sound sound system, which will undoubtedly provide passengers with high-quality listening enjoyment. This design is reminiscent of the interior design of the Zhixuan S7, perhaps in the "enjoyment world", Huawei will continue to promote this series of interior design.
In terms of intelligent driving, "Xiangjie" also performs quite well. The vehicle is equipped with Huawei's new HarmonyOS cockpit, which not only improves driving safety, but also makes driving easier and more enjoyable. The LiDAR and electronic mirrors also greatly enhance the safety performance of the vehicle, allowing the driver to better grasp the surrounding environment and make more accurate judgments.
As for the selling price, "Xiangjie" is not expected to exceed 400,000. This price is competitive with other high-end electric vehicles, and the cooperation between Huawei and BAIC also makes people look forward to this model.
Looking back at Huawei's cooperation with suppliers, it is a fascinating history of industry transformation. Since its early cooperation with well-known car companies such as Changan, Celis, and Chery, Huawei has already demonstrated its ambitions in the field of smart cars. Through close cooperation with these companies, Huawei has successfully created models with three brand gradients, covering the market of more than 200,000 yuan, 300,000 yuan, 400,000 yuan and even higher.
Now, the cooperation between Huawei and BAIC is undoubtedly another blockbuster marriage in the automotive industry. As one of the leading enterprises in China's automotive industry, BAIC Group has strong R&D strength and market foundation. As the world's leading ICT solution provider, Huawei has world-leading technologies and experience in areas such as intelligent networking and intelligent driving. The combination of the two will undoubtedly bring a revolutionary change to the sedan market. It is foreseeable that with the deepening of the cooperation between BAIC and Huawei, more high-quality and highly intelligent Huawei smart cars will appear in the market in the future.
In this market competition for smart cars, who will die? This still needs to be decided by the market. However, it is certain that the emergence of "Xiangjie" has undoubtedly brought more choices to the market, and also made consumers have more expectations for Huawei's smart cars.