On December 21, 2023, Jay Chou released a new single "Christmas Star".
It's just that this song, which is full of Christmas atmosphere, has not been recognized by the audience.
Even if it is a standard Zhou song that can be looped by fans several times, it can only represent Jay Chou in 2023, and it is difficult to recall the feeling of using a "wu~" in "Lovely Woman" to set off a new era in the Chinese music scene.
Compared with Jay Chou, who was caught in the turmoil of "Jiang Lang's talent", his high-imitation version of Porridge Cake Lun gradually ascended to the altar.
Some time ago, we went to find the winter swimmer monster pigeon and talked to him. And Porridge Cake Lun has also been promoted to the level of a winter swimming monster pigeon by netizens, and seems to have become a "perfect person" and "saint".
On Tiger Pounce, he has a high rating of 9.7 points, giving such a high evaluation to the JRs, who have always been strict with Internet celebrities.
People say that he is pure, sincere, and keeps his duty, and that he gets up in the morning and makes peace with each other in the morning, and tries to memorize it at night.
But in fact, he is completely different from the winter swimmer pigeon, and is not so reluctant to commercialize. But at the same time, he will not be like Yu Wenliang, who once became famous, and frankly said that he wanted to make money when he became popular.
He was a smart man, and even more sober. He knows what the bottom line of netizens is, and he also knows what he can grasp.
There are so many Jay Chou imitators in the world, and they all want to show the appearance of singing Qili Xiang at the concert, they are facing a microphone and singing love in front of the West Yuan with their voices suppressed.
Porridge Cake Lun himself knew that these were not his strengths, not the path he could take and should take, so he chose to become a different imitator and become a porridge cake Lun who spread egg scones.
If his life is a huge stage, then the egg scones must be the heroine.
In more than 100 videos, the frequency of the appearance of egg scones is second only to the face of Porridge Cake.
The audience stood in front of a booth converted from a small three-wheeled body filled with bottles and jars for seasoning. Porridge and cakes are standing opposite, making cakes with ease.
There are occasionally long queues flashing between the cameras, which are all netizens from all over the country. Of course, they were not for the cake, but for the porridge.
Porridge Cake Lun also seemed to be familiar with these shots stretching out from all directions, and looked at the fire unhurriedly.
The customer's requests are strange, and there are a lot of black words related to Jay Chou's songs.
Later, netizens made a summary, saying that the blue and white sleeves worn by Porridge Cake Lun are "blue and white porcelain sleeves", the chopsticks that open the cake become "nunchucks", the iron box used to break up eggs is called "Mix and pound iron box", the various seasonings poured on the shredded potatoes are called "pouring fragrant", and all kinds of side dishes added to the egg scramble are also called "secrets that cannot be said"...
I don't know if everyone is buying a scramble, or Jay Chou's song list
In addition to making cakes, you play with customers and play with each other, there is really no reason not to be popular.
In Douyin, the main battlefield of Congee Bilun, the number of fans has reached 1.5 million.
It's not that Jay Chou can't catch up, but the porridge cake is more cost-effective. In the "Who is more like Jay Chou" competition, Jay Chou may only be ranked second.
With such a huge amount of traffic, gathered on one person, he has countless ways to make waves of quick money and collect Cullinan shards.
For example, life coach Ah Giao, he gave a concert, and the audience watched him giao on stage for two hours. Alphabet Steel, a basketball enthusiast and rapper in the public opinion turmoil, has also appeared on variety shows and has come into contact with many NBA stars.
But when the rich and noble of the sky came to the porridge cake Lun, he chose to continue making cakes.
Starting from September 2023, video submissions about Porridge Cake Lun began to blow out, and the queue at the Porridge Cake Lun booth in Hanmatai Township, Rongcheng County, Baoding City is getting longer and longer, but his rhythm of life has not changed, either making cakes or on the way to making cakes.
During the day, from eight o'clock in the morning to three or four o'clock in the afternoon, he sold cakes in front of the stall, and closed the stall in advance when he sold out.
After returning home, he has to prepare the materials for the next day. The cakes are rolled out one by one, and the onions and shredded potatoes are also cleaned and processed by themselves over and over again.
In addition, there are grilled sausages, eggs, and various toppings... Ingredients for hundreds of people should be prepared in advance.
It's hard for anyone who hasn't done it to imagine how hard it is.
But he is not so reluctant to commercialization, and after the porridge cake Lun became popular, he also participated in many activities and gave some businesses a platform.
The name of "Congee Bi Lun" was pasted on the ground sign, and a roll-up banner with his photo was also erected at the event.
But when the event is over, he still goes back to his home, back to the stall he is familiar with, and makes egg scones.
In the evening, he will also start a live broadcast to interact with netizens, and there are also goods hanging in the live broadcast room, all of which are chicken fillets and grilled sausages related to egg scones.
He also occasionally said hello or two, so that the audience could buy something from the little yellow car if they needed it.
I don't know if you have noticed that Porridge Cake Lun has a very clear understanding of himself, he knows where his roots are, he knows that making cakes is the long-term solution, and he has been making money from cakes since he became popular. If one day, Porridge Cake Lun loses his bread, then the name will lose its meaning.
What he shows is also the best solution for ordinary people after getting traffic, without rejecting traffic or getting lost in traffic.
Therefore, whether he is doing activities or doing live broadcasts, everyone is not so disgusted, and even wants him to do a few more "national tours" to sell cakes in his own city.
However, many Internet celebrities don't know such a simple truth. Traffic can make people rise to the top, but it can also make people fall high. Stepping on the flow, you can't stride forward, but you must be more cautious and walk on thin ice.
In September last year, the old sister-in-law of the Northeast who was on fire on Douyin fried skewers, in his peak, won many praises, "the boss is interesting", "delicious", "good mentality", some people came to Panjin from all over the country, just to eat at his stall.
The story of the old sister-in-law's fried skewers in the past was also dug up, and everyone found out that he came out to set up a stall after dropping out of school at the age of 16 and sold fried skewers for three years.
However, such an inspirational story came to an end at the beginning of the year when the Harbin fire came to an end. At that time, the old sister-in-law fried skewers and transported her food truck to Harbin, wanting to set up a local stall, but was banned, and he questioned in the video why other vendors could not set him up, "I hope that Central Street will be treated equally".
After the incident, netizens who picked him up attacked him in turn, believing that he set up a stall out of profit, which was far inferior to other century-old shops on Central Street and could promote urban culture. The process of making fried skewers in the original video has also been amplified, and the hygiene and service problems have aroused more people's questions.
Even if the old sister-in-law was interviewed by the media in the end, made a public apology, and said that she was used as a gun by other Internet celebrities, so she had a conflict with Central Street, and the place where she set up her stall was not Central Street but the red brick street next to it, but no one could listen to it.
Former fans will only remember that this person is on fire, floating, and then quickly dispersed. Without the crowd of traffic, the anchors fell to the bottom.
At this point, Porridge Cake Lun knew exactly what he was doing, because he had already experienced the feeling of going from the clouds to the bottom.
He first became famous in 2020, when a customer filmed him making egg scones and posted them online with Jay Chou's music, which soon became popular.
It was also at that time that he settled in Douyin, and you can still see the self-introduction video he shot at the beginning. He is not used to the camera, and when he speaks, he jumps out word by word, as if he is memorizing a manuscript.
After it became popular on the Internet, there were a lot more people queuing up to buy cakes. Soon after, Porridge Cake Lun tried live broadcast under the persuasion of his neighbors, but suddenly entered the online world, and the live broadcast effect of Porridge Cake Lun was not good. Facing the camera, he didn't know what to say, and in the end he could only find a reason to go off the air.
Since then, he actually didn't want to make more changes in the live broadcast, until now, the content of the porridge cake Lun live broadcast is basically related to egg scones, it seems that the protagonist is not himself in the traffic center, but the thick cake.
But is he really ignorant of his own heat?
Of course not, there are media reports that Porridge Cake Lun has actually cooperated with MCN. He was taken to shoot a few videos of Jay Chou's cross-dressing, which had nothing to do with the scramble he relied on for a living.
The cooperation was very short, only a little more than a month, and the reason for the refusal is unknown. After that, he returned to the days of making egg scones and did not accept the cooperation of other MCN agencies.
Soon, the popularity of Congee Cake Lun, who failed to continue to output stimulating content to netizens, quickly disappeared.
In 2023, the video of Porridge Cake Lun and his wife going to watch Jay Chou's concert made him the focus of attention, and many Jay Chou fans will take photos with him after seeing him.
Jay Chou's huge fan group quickly made him a hot topic on the Internet.
In October, the video of "Pancake stall owner looks like Jay Chou" appeared on the Douyin hot list. This time, he has gained more than 800,000 followers, which is much more popular than in 2020.
People found out that he had been popular, but in the past few years, he still did not forget his original intention, and has been riding a small three-wheeler to sell egg scones.
Even in order to cater to the stalk of netizens "Love Before Seven Yuan", the original price of 8 yuan of egg scones was changed to 7 yuan.
Netizens are afraid that their brothers will float away from Land Rover, but they are also afraid that their brothers will suffer.
If in 2020, the popular Congee Cake Lun starts to engage in Jay Chou's cross-dressing and starts to buy a microphone to sing Qilixiang, will anyone still watch him? Maybe he would have been wiped out of everyone a long time ago.
There are countless Jay Chou imitators in the world, and they can even confuse the real with the fake, and their voices are better than Jay Chou himself, but there is only one who makes egg scones in Baoding day after day.
Therefore, the reason why he should be praised most is not that he "doesn't live broadcast and doesn't make money", but that he chose to be himself.
You will find that there are many high-imitation stars in the world, such as Luha, Wang Erbo, Yi Yang dry cleaning, and all kinds of Jay Chou, who have been popular before.
Easy Dry Cleaning (Left)
Aren't they good at imitating? Of course not, they do have two brushes, and they can even make a fake fake look like the real thing.
But as an audience, all I thought was: "It's really like".
The people on the stage are just shadows of those stars.
And although Porridge Cake Lun is also similar to Jay Chou, he is the one who lives most like himself compared to other high imitations.
He chose to jump out of Jay Chou's shadow and personally used egg scones to feed his family.
The biggest role of the Internet tool, in addition to filming their daily routine of making and selling cakes, is to notify those netizens who want to buy cakes at the door that they can't go out of the stall today.
He is not Jay's label, Jay is his label.
Maybe as the heat dissipates, the porridge cake on the Internet will eventually die, but in reality, Master Bai at the main gate of Qiaonan Textile City, Hanmatai Township, Rongcheng County, Baoding, will still sell his cakes.