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The explosion of "Flowers" fascinated Shanghai Ning, made the showbiz boil, and made the most "volume" car companies in 2023 go crazy. There is history to tell history, there is a story to tell, there is science and technology to show off technology, and those who have nothing can't wait to drive around the Yellow River Road is also satisfied. So today, the editor will take you to take stock of these car companies that kneel to rub the popularity of "Flowers" to see who is the ultimate winner.
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Graphic Video|Stars
Copywriting Late |
Weekly Exhibition
Visual|Slowly
Most Discerning Award:
Wuling
The Wuling brand was born in 1985, which is exactly the same as described in "Flowers". But the era that Wuling shows seems to be very different from that in "Flowers". Liuzhou Wuling LZ110VH I don't know how many people's childhood memories exist, "hard work, self-improvement" is the entrepreneurial spirit of Wuling Motors, and it also reflects the kind of enthusiasm that everyone in that era.
However, as the domestic product that enjoys the "Autumn Famous Mountain Body", Wuling is the most discerning one. Long before the hit of "Flowers", I don't know if I heard the news that Hu Ge was going to play Mr. Bao, and on December 8, 2022, it was officially announced that Hu Ge would become the global spokesperson of the Wuling brand. I have to say, it has to be you!
In this heat competition, Wuling sent Binguo as a contestant. Although Wuling Binguo's appearance and model are not quite in line with the positioning of the drunken gold fan on the Yellow River Road deduced in "Flowers", I have to say that even if it is only a 37-second video, it also tells the simple and unpretentious: "All the flowers are passers-by, and I hope that every girl will have a Miss Wang in her heart." ”
Best Production Award:
Beijing Hyundai
Although Beijing Hyundai Motor was founded in 2002 and does not coincide with the story told in "Flowers", Hyundai Motor was founded in 1967, and its Sonata was born in 1985. In 2011, Beijing Hyundai launched the eighth-generation Sonata.
It has been popular all over the world because of a "peanut lamp", and it has also used the design style of "fluid sculpture" to refresh everyone's perception of B-class cars, and has also set foot in thousands of households, and its reputation is world-renowned. Now that it is in the 11th generation, what has it been through is not a flower?
Among the many videos that quote the popularity of "Flowers", Beijing Hyundai deserves to be the most attentive one. The 1 minute and 42 second video, 42 shots, Wong Kar-wai's shooting techniques, exquisite Shanghainese dubbing, and reasonable storyline tell the generation after generation of its product Sonata with "Flowers"-style expression.
Best Site Selection:
look up
Yangwang, as a high-end car brand under BYD, was born in 2022. It can be said that "Flowers" has already started filming, and it is not yet born. Fortunately, the filming of "Flowers" was slow, otherwise I am afraid that I would not be able to eat hot food when I look up.
According to the official introduction, the word "looking up" also represents its brave and fearless spirit of exploration. The so-called "newborn calves are not afraid of tigers", Yangwang just opened and chose the first store at No. 27 on the Bund. Yes, you heard it right, it is the No. 27 Bund of the foreign trade company that Miss Wang and Mr. Bao first met. Among all the contestants, although Yangwang is the youngest one, he is also the most tyrant. I heard that the annual rent is tens of millions, which is also a large amount in "Flowers".
Sitting in a luxurious location, looking up to the U8, this wave of heat can be said to be thrown at the doorstep of the heat. The domineering appearance drives at the gate of No. 27 on the Bund, as if this whole mansion belongs to it. Imagine that in the dim night, stop at the door of the Peace Hotel, turn on the U-turn function in place under the gaze of everyone, and think that if Mr. Bao owned this car, he didn't know how many girls he could capture.
Best Creative Award:
MG
When everyone was arguing endlessly about Miss Wang's million-level Cadillac and the Toyota Crown he drove in "Flowers", do you still remember the red sports car Pontiac Firebird when Mr. Wei appeared on the scene? The classic American muscle shape, the beautiful and dynamic body lines, the design of the "jump lights" and the shape of the front face of the grille are definitely worthy of being called a "conspicuous bag".
And today, in the 21st century, there is also a conspicuous bag belonging to this era - MG Cyberster. Soft-top convertible, electric scissor door, 000 acceleration 3.2s. Unlike the Pontiac Firebird, it has a more affordable price. As an electric trot owned by Internet celebrities in Jiangsu, Zhejiang and Shanghai, how can you miss this good opportunity?
Unlike other brands, MG seems to attract a lot of spontaneous creative submissions because of its unique appearance. Flipping through social media platforms, it seems that everyone wants to take Cyberster to the Yellow River Road. In Shanghai, which is not cold in winter, open the open top and enjoy the eyes of passers-by, who doesn't want to be the treasure on the Yellow River?
Best Experience:
Tomoki
Zhiji seems to have launched a model since its birth, just like its name, wisdom and self-pleasing. In terms of intelligence, we are always working hard, always trying, and always at the forefront.
Once upon a time, we envied others for having autonomous driving and half-width steering wheels, but now Zhiji has made it happen for you. The once most prosperous area of Shanghai restored in the drama "Flowers" is now full of traffic and crowded all the time. Complex road conditions and congested traffic are a headache even for old drivers on the road.
Different from other brands' promotional videos, Zhiji's propaganda is a first-person perspective and immersive to take you to experience every scenery of the Yellow River Road. Turn on intelligent driving, avoid non-motorized vehicles and pedestrians, change lanes, overtake and other driving with confidence. I don't know if the car of the future will need a driver.
Best Investment Award:
Benz
"Congratulations on becoming a valued Mercedes-Benz owner" was once a goal that many people struggled for. As a Mercedes-Benz with a very long history, although it did not appear in the drama "Flowers", after all, Cadillac was also comparable to the Rolls-Royce level at that time, and the model was more representative, but the point is here! The honorable Mercedes-Benz invited director Wong Kar-wai to shoot a Mercedes-Benz version of "Flowers" at his own expense.
6 minutes and 39 seconds; three groups of members, four models, three generations of grandchildren; love, family affection; father's worry about his minor daughter, grandfather's love for his baby granddaughter, mother's longing for her daughter who has a family; there is not a single advertising word, but Mercedes-Benz's "heart is persistent, love is like the wind" is vividly expressed.
Some people say that director Wong Kar-wai shoots every frame of the TV series with bright flowers and is very beautiful. The appearance of each character is a dimensionality reduction blow to the TV drama director industry, and what about making commercials? It is said that director Wong Kar-wai used the actors in the play "Flowers" to shoot commercials because the "Flowers" crew was short of funds at that time and made some extra money. I have to say that this wave of charcoal in the snow Mercedes Benz is earned.
Best Marketing Award:
Lotus
The last award to be presented is the Best Marketing Award, and Lotus deserves it. On January 18, Lotus announced the official launch of its first pure electric four-door high-performance sedan, EMEYA, with the Chinese name "Fanhua". Whether you think it's blindly following the trend or just the right interpretation of the translation of Flowers, it has successfully captured your attention and let you know that Lotus has released a new car called "Flowers".
The name EMEYA is derived from the Hassanian Arabic word for "blossoming flowers", a symbol of freedom and inspiration, courage and strength, poetry and idealism. It was revealed that the trademark "Fanhua" was actually registered by Lifan at the beginning, and it was transferred to Lotus through the "mediation" of Geely Group, the common shareholder of the two companies.
The track, the performance, the handling, seems to be the most obvious label on every Lotus car. If the TV series "Flowers" is Wong Kar-wai's pure aesthetic art restored with the lens, then Lotus "Flowers" is a pure driving art restored with technology.