【Tech Dogs】
Unexpectedly, the world's most expensive oil to electricity, Rolls-Royce Shining, was going to be recalled.
Recently, according to the National Highway Traffic Safety Administration, BMW North America will recall some Rolls-Royce Shining pure electric vehicles, a total of 107 units, due to the fact that the grounding connection cable between the front motor and the chassis of the car may contain adhesive residues, which will increase resistance, resulting in insufficient grounding and posing a significant safety risk.
Rolls-Royce said the potential issue was identified during a pre-delivery inspection in December 2023, when a worker noticed adhesive residue on the ground wire connection eyelet, the manufacturer launched an engineering investigation, and the supplier subsequently began an internal engineering investigation.
It is reported that starting January 11, 2024, Rolls-Royce will temporarily suspend the delivery of the Shining, and the vehicles will be inspected in the following time.
Foreign media said that this problem may lead to a short circuit of the vehicle, and may also lead to the "risk of thermal runaway", but the official clarified that this will be an "extremely rare situation".
The 107 vehicles recalled will have technicians remove the ground wire, check for adhesive residue, clean if necessary, and reinstall it.
It is understood that "thermal runaway" usually refers to out-of-control fires, which are very hot, spread quickly and are difficult to extinguish, although Rolls-Royce said it is not clear whether similar incidents have occurred.
For many netizens in China, the end of making money is too easy to buy all kinds of luxury goods, including Ming's top luxury cars.
As the world's second largest market for Rolls-Royce, the company's global sales will increase from 3,756 to 6,032 in 2023, and many Chinese netizens have contributed a lot.
Crazy Brother Yang, Simba, Er Donkey, Wang Hongquanxing, and Plankton, all Internet celebrities with millions of fans, are all Rolls-Royce owners, and some people have bought more than one.
For example, Simba once bought 6 Rolls-Royce Phantoms with a price of 10 million, and almost every executive of his company also owns one, and the "apprentices" have also pocketed various models of Rolls-Royce, which makes netizens envious.
According to the data of the Guangdong E-commerce Summit Forum, in 2023, the net income of Crazy Brother Yang, Simba, and Li Jiaqi will exceed 3.2 billion yuan, 3 billion yuan, and 2.2 billion yuan respectively. Even if it is an Internet celebrity with a waist, the net income can reach millions a year.
Why is this the case, some experts say that it is too easy for these Internet celebrities to make money, and the threshold is higher than that of Bentley, Ferrari, etc., so this is also an important symbol to highlight social status and economic strength, so it is inevitable.
However, for Rolls-Royce, the real netizen Wang Sicong has already said that he will not buy it.
A few years ago, Rolls-Royce China invited the Internet celebrity couple to shoot a promotional video for Lin Han, which caused a lot of negative backlash, and the whole network complained for a while, and then Wang Sicong also commented that he felt that the brand was very low and would not buy it in the future.
Interestingly, before that, Wang Jianlin, chairman of Wanda Group, said that he would personally take the lead, and all the vice presidents and above would be replaced by Hongqi Motors.
Note: The above comprehensive information comes from Fast Technology