recently
"Yellow braised chicken rice conquered the world" rushed to the hot search
Everybody knows
The "Big Three" of the national popular snack industry
Shaxian snacks, Lanzhou ramen
There is also "yellow stewed chicken rice"
But a lot of people just know that today
"Yellow braised chicken rice is Shandong"
In the snack world, ask who will implement the hero without asking the source the most thoroughly, if the yellow stewed chicken rice is called the second, no one dares to call the first.
I believe that many people have only been popularized this time
what?
Yellow braised chicken rice from Shandong?
Right!
Be confident, remove the question mark,
Yellow braised chicken rice not only originates from Shandong,
And the hometown is in Jinan!
Do you know where it came from?
Yellow braised chicken rice, the earliest is actually just a dish "yellow braised chicken".
In the 1930s, there was a famous store "Jiling Garden" in Jinan Province, Shandong Province, which was called the three famous stores in the provincial city together with "Huiquan Lou" and "Jufengde". His signature dish, "Baicao Yellow Braised Chicken", was deeply loved by Han Fuyu, then chairman of Shandong Province. He once rewarded thirty pieces of silver for this, and praised: "This chicken is ingenious and unique, and it is above the best product, and it should be a must." ”
In the 1990s, the ancestors of Yang Xiaolu, a post-80s boy in Jinan, opened a small restaurant in Luokou Town, Jinan, named Fuquanju, and the main dish at that time was yellow stewed chicken. In 2011, Yang Xiaolu revived the staple dish of his ancestors, innovatively paired yellow braised chicken with rice, and opened the first yellow braised chicken rice shop near Jinan Zhou Gong Temple, selling more than 300 copies per day.
The first franchise agreement for Yang Mingyu's yellow stewed chicken and rice was also signed on a small table outside the store.
Why do Shandong people put yellow stewed chicken + rice group CP?
Some people may wonder, Shandong people usually use noodles as a staple food, why did they give birth to such a recipe as "yellow stewed chicken + rice"?
If you know that another big folk snack in Jinan is "rice dumpling meat", it is easy to understand.
The rice-producing areas in Jinan are concentrated along the Yellow River, and the old Jinan people usually regard rice as "fine grain", "good meat" with "good rice", there is a "soul", in order to become a delicacy.
The first "domestic snack giant" to go abroad
According to enterprise investigation data, there are 30,200 enterprises in business in China, including 4668 in Shandong Province and 536 in Jinan City. In the three years of 2018, 2019 and 2020, a total of 2651 yellow stewed chicken enterprises were registered in Shandong Province.
In September 2017, yang mingyu, a yellow stewed chicken rice brand created by Jinan people, took the lead in "entering" the United States and opened its first branch before Shaxian snacks and Lanzhou ramen. In the same year (as of 2017), Yang Mingyu Huang Stewed Chicken Rice has opened more than 20 stores in Australia, Japan, Singapore and Canada.
Up to now, Yang Mingyu Yellow Braised Chicken Rice has opened more than 100 stores in Australia, Japan, Singapore and Canada, and nearly 400 franchise cities around the world, with the number of franchised stores exceeding 6,000.
Why "out of the circle" all the way, out of the country?
"Yellow stewed chicken is one of the classic Lu dishes, which has a good 'popularity' in Shandong, followed by a standardized and professional production process, and the direct effect of the chain franchise method is that the spreadable replication rate is higher." Yang Xiaolu, the founder of Yang Mingyu Yellow Braised Chicken Rice, thinks.
Ms. Liu, a franchisee who has been dealing with yellow stewed chicken rice for nearly 9 years, believes that in addition to the "delicious" when she first came into contact, the rapid development of yellow braised chicken rice is also due to fresh ingredients, unified ingredients and quick way to eat.
"Every day, the ingredients are distributed by the company, and the chicken thighs and ingredients are all fresh." Ms. Liu said that the company will distribute uniform ingredients on time every day, especially the "secret recipe", even if it is an overseas franchisee, the ingredients must be unified from the seasoning processing plant in the north of the Yellow River in Jinan.
In addition, Ms. Liu believes that open kitchens and strict production processes are also one of the reasons for the popularity of yellow stewed chicken rice. In Ms. Liu's view, in the market in Jinan, there is no other fast food snack that can be divided into yellow stewed chicken soup. In the national market, yellow stewed chicken can also quickly gain a foothold.
In recent years, Jinan has successfully held five sessions of the "Chinese Lu Cuisine Food culture festival", held a number of Chinese and foreign food culture exchange activities, carried forward the Lu cuisine culture, and carefully polished the "China Lu Cuisine Capital" golden signboard.
As a home-cooked dish in Lu cuisine,
Yellow stewed chicken obviously "made a sample" for other Lu dishes to go out
He is the most successful player in "out of the circle"
Source: Xinhua Net, Jinan Times
Source: Jinan Daily