■ TAG Heuer announces Chinese swimmer Qin Haiyang as its brand ambassador
TAG Heuer has announced Chinese swimmer Qin Haiyang as its newest brand ambassador. Born in 1999, Qin Haiyang has become a superstar in the world of swimming in 2023 and is now part of TAG Heuer's line-up of athlete brand ambassadors. Beginning in the pool at the age of six, winning his first national competition at the age of 15 and winning the gold medal at the National Games at the age of 18, Qin Haiyang continued to live up to his extraordinary talent in swimming, and even reached the top of his game in 2023: he won four titles and broke the world record in the men's 200m breaststroke at the World Swimming Championships in July, and went on to win multiple titles at the Asian Games and Swimming World Cup, showing his dominance in the breaststroke. Qin Haiyang is the first male athlete to win the same 50m, 100m and 200m swimming style at the same World Championships, and was named "Swimmer of the Year" by FINA.
Through the partnership with Qin Haiyang, TAG Heuer reaffirms its strong commitment to the world of competitive sports. His determination to take on challenges and to do his best for every second has been a value that has been passed down since 1860. According to Qin, TAG Heuer stands for excellence, precision and pushing the boundaries of what he has always believed in. The TAG Heuer Aquaracer Professional 300 he wears is a luxury tool watch that is closely connected to the sea, continuing the legacy of the TAG Heuer Calibre 844 diver's watch that began in 1978.
■ Balenciaga announces Kardashian as brand ambassador
图片来源:Balenciaga官方微博
Balenciaga has officially announced American reality TV star and entrepreneur Kim Kardashian as its brand ambassador and released a portrait shot by documentary photographer Plato. With 360 million followers on Instagram, Kim Kardashian is one of the most influential celebrities on social media right now. Kim Kardashian and Balenciaga have had a close relationship for many years, and before that, Kardashian wore Balenciaga gowns to important events and participated in many Balenciaga fashion shows, and has a close connection with Balenciaga. In her statement, she said that Balenciaga has represented her most classic fashion moments over the years.
For more than a year, Balenciaga has been working hard to regain mainstream recognition. Last year, Balenciaga announced a three-year partnership with the National Children's Alliance to raise public awareness on child protection with the National Children's Alliance Mental Health Research. On the other hand, Balenciaga has also won back the support of celebrities through various red carpet events and the appointment of brand ambassadors. Following the initial appointment of Isabelle Huppert and PP Krit Amnuaydeckorn as brand ambassadors in August 2023, the Maison has also added Michelle Yeoh and Nicole Kidman to the ambassador roster in November and 12 November 2023, bringing a total of five brand ambassadors to the list in six months.
■ Swarovski officially announced this sand as a brand ambassador
On the occasion of Valentine's Day, Swarovski has teamed up with brand ambassador Bensha to create the Swarovski Hyperbola Infinity collection, a pioneering and gentle portrayal of true self. In his acting career, this Sha has both hard work and talent, strives for excellence, constantly challenges various roles, and unremittingly pursues self-breakthrough and innovation. He is young, masculine, and resolute, always with a firm will and love for acting, training, starting, and finishing, challenging characters of different eras, backgrounds and personalities, and giving his understanding and love for performance to each role. This coincides with Swarovski's pursuit of excellence and craftsmanship, as well as Swarovski's passion for avant-garde aesthetics and innovative design. Swarovski looks forward to working with our brand ambassador to look forward to a bright future and explore infinite possibilities.
The Hyperbola Infinity collection, which is interpreted by the sand, is designed with the symbol of "endless", meaning "infinite love", and the clear and dazzling Swarovski crystals interpret the modern inspiration of the new season, depicting the bold expression of love with sculptural dreamy curves. A variety of exquisite items to brighten up the day and night scenes, and can also be worn by couples.
■ Maison Francis Kurkdjian presents the Chinese New Year with Crystal Red 540
Maison Francis Kurkdjian celebrates the Chinese New Year with the theme of the Golden Dragon. In Chinese mythology and legend, the dragon is a symbol of wisdom and power, implying good luck and good luck. In keeping with the vision and pursuit of the Maison's legendary perfumer, Francis Kurkdjian, Maison Francis Kurkdjian combines savoir-faire with modern fragrance art to interpret the multiple imaginations of fragrance art.
Maison Francis Kurkdjian Baccarat Rouge 540 was born when two families met. To commemorate the 250th anniversary of the world-famous crystal brand Baccarat, renowned perfumer Francis Kurkdjian draws inspiration from Baccarat's classic crystal-making techniques, combining haute couture with natural charm to create a wonderful chapter in the sublimation of fragrance conception, presenting a "sensual alchemy" that blooms with surprise and delight. Since its launch, the Red 540 has been regarded as a representative of French fragrance art and manufacturing craftsmanship for its creativity and fragrance-making skills. It is worth mentioning that the brand's first collection of perfume bottle leather covers originated from the legendary leather goods workshop founded in Paris, France in 1942. Each scented leather case is handcrafted with French craftsmanship and reaffirms the House's deep love for leather accessories. Combining classic vintage red with delicate leather, it achieves a combination of elegance and quality, and presents it to the Chinese New Year. The perfume bottle leather case is available in a custom-sized 35ml size and is also available in a variety of colors such as Deep Blue, Soft Mist Pink and Rosewood Pink to create a unique customization experience for everyday travel.
■ HUGO announced that internationally renowned dancer and singer Riki Konda has been appointed as the new brand ambassador in China
HUGO has announced internationally acclaimed dancer and singer Chikada Rikimaru as its new brand ambassador in China, reaffirming its ambition to become the premium brand of choice for a generation of social change. Riki always gives his all, is not afraid of challenges, dares to try, and self-confidence, curiosity and creativity are the values shared by Riki and HUGO. He said, "It is a pleasure to join the HUGO family and this collaboration is a match made in heaven. I am committed to expressing myself through music and dance, and the style and core of HUGO coincide with me. I am very much looking forward to working with HUGO to showcase HUGO's brand motto of 'Enough to Do' through actions and works." ”
Riki has been practicing dance since childhood, and has stepped into the entertainment industry at a young age, serving as a judge in several dance competitions. At the age of 19, he began choreographing for many well-known international artists and groups, and quickly became famous with his powerful choreography style. Over the years, he has continued to expand the stage and music field, releasing a new solo album "Clown or Crown" in 2023, and participated in the production and creative concept of the album. The internationally acclaimed choreographer and singer is a strong performer on stage and has influenced many young people with his bold self-expression, attitude and style. In September 2023, Riki made his debut in the world of HUGO as a guest performer at the "HUGO Nights" music party in Shanghai. Since then, he has appeared on stage several times in the HUGO collection, evoking the harmonious resonance of music and fashion.
■ Chanel released its Spring/Summer 2024 Haute Couture collection, focusing on the "button" style symbol
Image source: Chanel CHANEL official WeChat
Recently, Chanel's Spring/Summer 2024 Haute Couture conference was held in Paris, France. This season's theme is "buttons", which make it easy to open and close and are CHANEL's most recognizable style symbol. Walking into the launch of this collection, it is like being in a world of ballet and dance, dotted with jeweled buttons.
The new collection is based on watercolour-like pink and white, showcasing meticulous craftsmanship. Long dresses, short skirts, jumpsuits, white ballet tights and leggings, as well as opulent details such as tulle, pleats, lace, florals and bows, are fused with contemporary influences to create a series of feminine and agile silhouettes that convey elegance, freedom and precision in the model's gestures. At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free met for the first time with the world of Chanel Haute Couture to tell a story of time and heritage.
■ In collaboration with couture designer Clare Waight Keller, UNIQLO is launching the UNIQLO:C Spring 2024 collection
Recently, UNIQLO announced that it has teamed up with acclaimed British designer Clare Waight Keller to launch the UNIQLO : C Spring 2024 collection. Designer Clare is good at skillfully blending high-end taste and free style, and the new collection is light, agile and comfortable, with fresh and full of blazing red, peach pink, lake blue and basic texture of army green, etc., cleverly collide to make the spring and summer time shine. UNIQLO : The new spring products will be launched on February 23rd. The new collection features graceful pleated dresses layered over classic trench coats, wide-leg jeans, a casual cargo jacket and a drawstring at the waist that can be adjusted for a variety of styles. A V-neck knitted vest, a loose short T, a checked baseball cap, and a large faux-leather satchel make it easy to layer and weave through spring and summer.
Designer Clare Waight Keller says: "This season I wanted to be lightweight, with lightweight fabrics that focus on the combination of long silhouettes and compact silhouettes. Fluidity and freshness are at the heart of this season's design. With the arrival of spring and the change of seasons, wardrobes need more flexibility and possibilities. I like the style of combining tailoring with effortless pieces, and feel the lightness and ease of spring and summer time with effortless elegance and youthful energy. Born in the UK, Clare Waight Keller has worked for many of the world's haute couture houses, and in 2018, she won the British Womenswear Designer of the Year award. In 2019, he was named one of the 100 most influential people of the year by Time magazine.
■ Integrating oriental romantic aesthetics and tea culture, the first SHANGXIA 88 tea room was opened in the MixC in Shenzhen
Recently, SHANGXIA 88, the first tea room in SHANG XIA, was newly opened in the MixC in Shenzhen. SHANGXIA 88 combines oriental romantic aesthetics with tea culture to create an unforgettable high-end Chinese afternoon tea experience, innovating Chinese heritage. Designed by British minimalist designer John Pawson's studio, SHANGXIA 88 uses a large number of watercolor tones from Chinese painting to present a bright and textured modern space. The unique design language conveys SHANG XIA's deep insight and interpretation of contemporary life aesthetics. The "88" logo in the tea room is inspired by the classic bamboo weaving techniques of SHANG XIA, and is colored with eggshell lacquer, which subtly shows the balance between modern and classic.
SHANGXIA 88 selects SHANG XIA's high-end tea sets up and down, and tasting tea is also a journey of craft culture. People can choose to use tea utensils as they like, and the unique sense of ritual adds a bit of elegance to the tea tasting. The exquisite afternoon tea set is presented in a classic Chinese multi-treasure box, which includes six desserts and five savoury snacks, complemented by three different tea preparations: welcome tea, main tea and special tea, opening a delightful journey for the senses.
■ H. Moser & Cie. presents the Speedster Tourbillon Wyoming Jade Limited Edition
Recently, H. Moser & Cie. reinterprets the natural jade dial with the Streamliner Tourbillon Wyoming Jade in 5N red gold limited to 100 pieces. Combining natural materials and watchmaking techniques into a canvas of art, the Wyoming jade is a rare shade of Wyoming jade, with an intense olive hue that adds depth to the watch. A unique approach to the beauty of gemstones, the embodiment of refinement, understated modernity and timeless elegance.
The new dial is stripped of the brand's logo, revealing only a one-minute flying tourbillon at 6 o'clock, revealing the brilliance of jade. This limited edition watch is made of pure and protected 100% natural stone from the ground in Wyoming, USA. Untreated, the jade retains its authentic character and presents a pristine and natural texture, each dial contains subtle natural textures and unique hues, and the processing process strictly adheres to the original structure of the jade, revealing the brilliance of the jade.
■ Youngor invested 70 million to open a fashion experience hall
Image source: Youngor's official Weibo
Youngor Group's fashion experience hall in Ganzhou, Jiangxi Province was officially opened a few days ago, with a total investment of 70 million yuan and a business area of 1,600 square meters, a total of three floors, which brings together the four major brands of Youngor Group, MAYOR, a high-end brand focusing on high-end customization, HART MARX, which is positioned for outdoor leisure sports, and a hemp family that advocates health, environmental protection and nature. According to the plan, in the next three years, Youngor will open at least 30 new fashion experience halls in core cities across the country, all of which are located in local core business districts.
■ The first exhibition of the Year of the Dragon at the Museum of Contemporary Art, Shanghai, "The 10th Collection: Yang Sisheng's Solo Exhibition" opened
The new Year of the Dragon Ink Painting Exhibition "The 10th Collection of Elegance - Yang Sisheng Solo Exhibition" recently opened at the Museum of Contemporary Art (MoCA Shanghai). The exhibition brings together the classic representative works of artist Yang Sisheng, who has worked hard for many years, including a number of long scrolls of landscapes, medium-sized figures, flowers and birds, and elegant sketches, etc., which are rich in ink, complex in structure, and distinct in layers, leading the audience to a new realm of landscape painting that has never been seen before. Yang Sisheng's diverse and compatible cultural background and life experience are condensed on the canvas to refine the expressionism-like brilliance, and feel the dual variation between traditional ink painting and Western painting.
Few artists have a strong sense of standing with a storied history and artistic tradition that transcends the individual. His inimitable experience is the origin of his artistic passion and the force that shapes his unique style. He is like a door, a passage, through which we can see a deeper tradition: this tradition refers not only to the practice of pen and ink art by Chinese for thousands of years, but also to a unique mode of artistic reproduction, that is, the enthusiasm for collecting, appreciating, appreciating and copying historical paintings; the latter has been fully inherited and embodied in the "Ji Wei Ya Collection" that began to take shape under the leadership of Yang Sisheng in 1979 and has lasted for more than 20 years, and is also the theme of this exhibition at MoCA Shanghai It is an important reason for the development of the concept – it is the code to interpret Yang Sisheng's artistic style and experience, and to show us how he has deeply intertwined, dialogued, and interacted with the highly open Chinese art tradition during his long artistic career.
■ LABELHOOD takes "family belongings" as the carrier to truly record the feelings of Chinese young people for their families
In 2024, with the theme of "Nostalgia", LABELHOOD will join hands with China National Geographic magazine and documentary photographer Ma Hongjie to use "family belongings" as the carrier and truly record the attachment and affection of Chinese young people to their families and belongings through a unique lens language, bringing a more contemporary and authentic family photo project. This year is the fourth year of Leihu's family portrait, this Chinese New Year, LABELHOOD Leihu will integrate traditional Chinese New Year elements and "belongings" elements into the six stores in the block, creating a unique New Year of the Dragon with the "homecoming feelings" of the Year of the Dragon, and redefining "nostalgia".
In 2023, Leihu will bring the Year of the Rabbit co-branded clothing from Chinese designer brands to Harrods, the world-renowned flagship department store, and invite overseas consumers and their families to experience family photo shoots. On such a special day as the Spring Festival, it provides a space for everyone to cherish "reunion and stay together". On the occasion of the arrival of the Year of the Dragon, Leihu will continue to join hands with Harrods to set up a special "Leihu New Year Pop-up" and "Leihu Family Portrait Photo Gallery" on the first floor of Harrods Department Store from now until February 18, 2024, to weave a web of nostalgia across space and time. This year, LABELHOOD has teamed up with designer brands UMA WANG, THE FLOCKS, M ESSENTIAL, AO YES, an exclusive Spring Festival limited collection. Continuing the consistent style of the Leihu Spring Festival series, with Chinese fashion and handmade delicate warmth, presenting new clothes for the New Year.