Speaking of Chevrolet, it is also the main brand of American cars, but it is a pity that the performance in the Chinese market in the past two years has not been very good. Although there is no specific total sales for 2023, it sold about 169,000 units for the whole of last year. This average is only a little more than 10,000 units per month. For the Chevrolet brand, it is clear that such results are not satisfactory. Behind such results, in fact, the main sales force is still a people-friendly player like Cruze.
As for slightly more high-end models such as Malibu XL and Explorer, sales are not satisfactory. Recently, Chevrolet's new generation of Explorers made its debut in the U.S. market, and at this pace, the new generation of Explorers is likely to be launched in the Chinese market within this year.
To be sure, the new car has changed a lot from the current model, and it is not too much to describe it as a reborn design. Among them, the appearance adopts a new family-style design language, the large-size grille is more wild style of American cars, and the new car also adopts a split headlight design, which looks more individual. In addition, depending on the version, there are some subtle changes in the details of the grille.
On the side of the body, the new car looks relatively simple, and the overall sense of sportiness and fashion is dominant. In addition, in terms of body size, the length of the Explorer is only 4653mm, and I don't know if the size will change after it is made in China. At the rear of the body, an irregular taillight design is also used, and this taillight shape is somewhat similar to Cadillac.
On the interior, in fact, it has always been a slot of Chevrolet, this time the design of the new explorer seems to be much better than the current model, the LCD instrument panel and the central control screen are connected together, and the sense of science and technology is very sufficient. In addition, it is expected that there will be some improvements in the configuration, including some intelligent entertainment configurations and intelligent driving assistance.
In terms of power, the overseas version of the new generation of Explorer will be equipped with a 1.5T engine, and the transmission will use two gearboxes: CVT and 8AT. After arriving in China, I don't know if it will launch a plug-in hybrid version or a pure electric version according to the needs of the Chinese market.
At the end of the article, the weight of the all-new Explorer in the joint venture compact SUV market is actually not high, and if you want to help Chevrolet boost sales in the Chinese market, I am afraid you have to show 12 points of sincerity, what do you think?