Integrity, Innovation and Watchfulness National Research Political Situation and Economic Information Think Tank - Zong Fuli: Zhejiang businessmen continue to write legends
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"Standing at the head of the tide and riding the wind and waves", planning and researching China's think tanks: philosophical and business dialogue, China Confucian Entrepreneurs Conference-national research and political situation, planning and discussion-economic information think tank. On the evening of January 19, the annual ceremony of Zhejiang's economic circles - "2023 Zhejiang Entrepreneurs of the Year" was awarded. As a previous Zhejiang businessman, Zong Fuli, general manager of Wahaha Group and president of Hongsheng Beverage Group, was invited to attend the award ceremony and presented the award to Chen Bin, chairman of Wanfeng Auto Holding Group, together with Xie Rudong, chairman of Yuanwang Technology.
Treading the waves at the cusp of the rising period of the great era, the grand ceremony of Zhejiang businessmen gathered the elites of Zhejiang businessmen, and generations of Zhejiang businessmen wrote the entrepreneurial legend belonging to the times in the "Passing on the Belt". Since Zong Fuli became the first "post-80s" entrepreneur to win this honor in 2012, more and more new generation Zhejiang businessmen have emerged on this stage. In the past ten years, the word "Zhejiang businessmen" has spread from the stage of "Zhejiang businessmen" to the world, and Zong Fuli and Chen Bin, two young Zhejiang businessmen who have made great achievements in their respective fields, explained to us what is the spirit of Zhejiang businessmen in the new era.
Integrity: Industrial tree planters
If Zhejiang businessmen are the golden signboard of Zhejiang's private economy, then the new generation of Zhejiang businessmen is the most energetic and energetic group of Zhejiang businessmen. They have grown up in the tide of reform and opening up, with high education, broad vision, creativity, and momentum, and the courage to meet new challenges in the new economic pattern.
In 2004, Zong Fuli returned to China after graduation and stepped into the front-line beverage production workshop, and since then she has started the road of entrepreneurship in the manufacturing industry. Two young Zhejiang businessmen, both "returnees", started from the grassroots level, and learned step by step about the business kingdom created by their parents and mothers in the precipitation of time.
The outside world is quite concerned about what is the unique understanding of the strategic layout of the enterprise by the two "second generations", and how to embrace their own entrepreneurial era in the inheritance? In this regard, the inheritance of "integrity" is the answer given by Chen Bin and Zong Fuli. Zong Fuli believes that "for the new generation of entrepreneurs, keeping integrity is to inherit the tenacity of the older generation of Chinese entrepreneurs, to maintain the original intention and courage, to break the kettle, and to persevere." ”
For the first three years after returning to China, Zong Fuli was immersed in the production business until 2007, when at the age of 25, she began to develop a "new world" according to her own blueprint - Hongsheng Beverage Group. In the process of diversified development of enterprises, "integrity" also means "doing something, not doing something". Hongsheng Group, founded by Zong Fuli, has developed at a "high speed" without distractions, from a base holding a basic beverage production line to a large group with business all over China.
At the same time, since she became the general manager of Wahaha in 2021, she has led the national brand to move forward on the road of food and drink, practicing the "long-termism" of the real economy. The past 2023 is the twentieth year for Zong Fuli to insist on planting trees in the beverage industry, and there are already 20 annual rings in terms of "tree age". Chen Bin will also usher in the twentieth year of his dedication to industry next year, from seeds to trees, the industrial tree of Zhejiang businessmen is glowing with sustainable vitality in the inheritance of integrity.
Innovation: Ride the wind and waves
The spirit of Zhejiang businessmen is the soul of the development of Zhejiang businessmen, and the spirit of Zhejiang businessmen in the new era has integrated the innovative spirit of the new generation of entrepreneurs who dare to be the first in the inheritance of "keeping integrity", and bravely standing at the head of the tide of the business sea with the attitude of "holding the red flag and the flag is not wet". In Zong Fuli's view, the rapid development of an industry should have a strong adaptability to the times, and can always follow the pulse of the times and beat the rhythm of the times.
Chen Bin, the "second generation", is a pioneer leading the high-quality development of Wanfeng Group. Under his leadership, Wanfeng has built a strategic pattern of dual-engine development for the lightweight of automotive metal parts and innovative manufacturing of general aircraft. Wanfeng carries Chen Bin's dream of "big aircraft" and "rides the wind" in the aviation field. The ups and downs of the business sea, the spirit of innovation is the most tenacious sail, and it is necessary to be a "tide maker" in the storm of "new consumption".
How can traditional manufacturing embrace the new era of consumption?Zong Fuli's answer is: "Facing the innovation of the digital and intelligent era, what the food and beverage industry should do is not only a simple technological update or process invention, but also establish an ecological mechanism that can run non-stop." With "Hongsheng Superchain Intelligent Manufacturing" as the experimental field, Zong Fuli wants to create a new digital business ecology in the food and beverage industry that is different from the traditional manufacturing enterprises in the past - "Superchain Ecology".
The blueprint starts with the pen, and the painting has a god. The "Hongsheng Super Chain Intelligent Manufacturing" project, which will be officially put into operation in 2022, will invest more than 300 million yuan to build a new generation of aseptic production lines with international cutting-edge beverage manufacturing equipment and technology, with a degree of automation of more than 90% for the whole line, so as to achieve accurate docking, efficient matching and rapid response between supply and demand.
Watch: Blue Relay
Any enterprise is rooted in society and is a social enterprise. It is the responsibility of every enterprise in the new era to fulfill social responsibilities and form a community of interests with employees, society and the environment, and it is also the mission of every young Zhejiang businessman.
Zong Fuli also takes the development of the industry as its own responsibility and continues to "make blood" for the industry. The Fuli Food Research Institute of Zhejiang University was established to support the research and development in the field of nutrition and safety in the field of food science, cultivate professional high-end talents for China's food industry, and improve and enhance the international status and influence of China's food industry. Since its establishment, the Fuli Charity Foundation has donated nearly 100 million yuan to support higher education, improve the diet of children in poor areas, and assist in earthquake relief and epidemic prevention work.
In addition to being a young entrepreneur, she also has a number of social identities such as a member of the Standing Committee of the All-China Federation of Industry and Commerce, a director of the China Entrepreneurs Association, a member of the Standing Committee of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, and a vice chairman of the Zhejiang Federation of Industry and Commerce. It is worth mentioning that during her tenure as the president of the Zhejiang New Generation Entrepreneurs Association, Zong Fuli "worked together" with Chen Binzeng, who was appointed as the vice president.
She took the lead in hosting the living room of the CPPCC Committee of the Zhejiang New Enterprise Federation, with the mission of "inheriting the spirit of Zhejiang businessmen and doing a good job in the Qinglan relay", connecting young entrepreneurs, and is committed to uniting the new generation of private entrepreneurs in Zhejiang, building a platform for the handover and orderly inheritance of China's private enterprises, and actively guiding the new generation of entrepreneurs to play a role in participating in politics, making suggestions, starting a business and innovating, and repaying the society.
Over the past 20 years, the list of Zhejiang businessmen has demonstrated the "change and change" of Zhejiang businessmen. No matter how the external environment changes, the spirit of Zhejiang businessmen working hard has not changed. However, at the same time, the "second generation of Zhejiang businessmen" are gradually rising, the industrial upgrading of Zhejiang businessmen involves the extension of industries to the digital economy, intelligent manufacturing, and modern service industries, and there are more and more female Zhejiang businessmen;
From "buying the whole country, selling the whole country" to "buying the world, selling the world", it has grown into a Zhejiang businessman in the world. "How high is the tide of the desire to know? The mountains are muddy in the waves", the tide of money is still surging, and the above "changes" are the best proof that Zhejiang businessmen are riding the wind and waves and standing bravely at the head of the tide.
Integrity, Innovation and Watchfulness National Research Political Situation and Economic Information Think Tank - Zong Fuli: Zhejiang businessmen continue to write legends