Recently, an Internet celebrity publicly supported the prefabricated food industry in a video, and this topic quickly became a hot topic. Recently, a catering giant was exposed to more than 85% of pre-made dishes, which attracted widespread attention. The catering giant's revenue in 2023 is as high as 6.2 billion yuan, but it has been questioned because of the problem of pre-made dishes.
Background introduction to pre-made dishes
Pre-made dishes are dishes that have been processed and can be cooked directly. Because of its convenient and fast characteristics, it has been favored by more and more consumers. However, with the expansion of the prepared vegetable market, some problems have gradually become apparent. In order to reduce costs and increase profits, some businesses use a large number of pre-made dishes, resulting in a serious impact on the quality and taste of the dishes.
The restaurant giant is in crisis
Recently, more than 85% of Xibei Noodle Village has been exposed to prefabricated dishes. This news has attracted widespread attention. It is understood that Xibei Noodle Village is a well-known catering brand, which has won the love of consumers with its high-quality dishes and good service. However, the incident has put the restaurant giant in a difficult position.
The incident fermented and netizens hotly discussed
With the fermentation of the incident, more and more netizens began to pay attention to this matter. Some netizens said that a high proportion of pre-made dishes will lead to a decline in the quality and taste of the dishes, affecting the dining experience of consumers.
Reflection and response to incidents
For this incident, Xibei Noodle Village should reflect deeply. First of all, the audit and management of suppliers should be improved to ensure that the dishes provided by the suppliers meet the standards. Finally, we should actively respond to consumers' concerns and doubts to enhance consumers' trust and satisfaction.
Industry regulation and norms
In addition to the efforts of enterprises themselves, the government and industry associations should also strengthen the supervision and management of prepared dishes. First of all, relevant standards and specifications should be developed to ensure that the quality and taste of the prepared dishes meet the standards. Secondly, the supervision and management of catering enterprises should be strengthened to ensure that they comply with relevant regulations and standards. Finally, cooperation and exchanges between enterprises should be encouraged to jointly promote the development and growth of the prefabricated food industry.
epilogue
This incident is a wake-up call for the catering industry. F&B companies should focus on the quality and taste of the dishes, rather than overly pursuing profits. At the same time, the government and industry associations should also strengthen the supervision and management of prefabricated dishes to promote the healthy development of the industry. It is hoped that through this event, the catering industry can get more attention and support, and provide consumers with better services and food experience.