Text | Li Chuan
1
Gatling, the price has plummeted!
Yesterday afternoon, I took my baby to buy fireworks, and I was very surprised and pleasantly surprised to find: Gatling fireworks, the price has plummeted this year!
Internet celebrity Gatling, the price before the Spring Festival last year was sky-high. At that time, the retail price was generally between 100 and 150 yuan, and the most expensive ones could be speculated to 200 or 300 yuan. And it's hard to find.
This year's situation is almost halved, only 50-70 yuan. I chatted with the owner of the fireworks shop, and not only did the price drop, but the supply was very large, and there were five or six styles. If you buy more, you can also bargain with the boss, and a 9% discount is not a problem.
Blessed are the little ones. To be honest, it's more than 100 yuan a piece, and I'm a little reluctant to buy it. Fifty or sixty yuan, that is, I was overjoyed and hurt the killer: I bought 10 in one go, picked three or four, and finally settled for 500 yuan. I feel that my baby is going to become the brightest cub in the village this year.
2
How popular was Gatling last year?
First, the small shop selling fireworks in front of my house is crazy to make money.
On the 24th and 5th of the lunar month, only 100 pieces were sold, and since then, the price has increased almost at a rate of 10% per day, and by the 30th day of the Chinese New Year's Eve, it has been sold to 160 pieces.
Even with such a high price, there is an endless stream of people asking for the price, and some people even increase the price to 200 sticks, but the store is out of stock, and it can't be purchased.
Generally speaking, the gross profit of fireworks at the retail end is about 20-30%. But because of Gatling's unexpected explosion, the store's gross profit has at least doubled.
When playing mahjong a few days ago, the owner of the small shop, Jian, said that during the entire Spring Festival last year, they earned 70,000 yuan just by selling fireworks.
Second, the boss of the fireworks factory regretted it! This year, it went to the production line! It was in full production.
In fact, Gatling didn't appear overnight, it was around 2017, but it was also sold at that time. Many fireworks manufacturers are making a single ordinary product.
Unexpectedly, in 2023, it will be almost an overnight fire, and many fireworks factories will be lined up to pull goods in front of their homes, as long as there is a Gatling, no matter how much, buy them all. There are even a few fireworks factories that are facing closure, because of Gatling, directly resurrected on the spot.
I saw on a forum that a boss regretted not taking advantage of Gatling. This year they went on the new production line and only did Gatling!
There should be more than one boss who thinks so. Last year, there was a lot of demand, and the products were not sold. This year, everyone wants to get rich, and they are all on the production line, and the price naturally goes down.
3
Analyze why Gatling was so popular last year? The main reasons are two.
First, the epidemic has been released, and people's hearts are depressed, and they need to be released urgently.
In the past few years, due to the epidemic, it was inconvenient for many outsiders to go home, and everyone was not in a good mood. After the complete liberalization before the Spring Festival last year, when I went home, I wanted to release it, and there was a strong revenge compensation mentality.
That's how I am. I basically didn't go back to my hometown for three years of the epidemic. In the past, I rarely bought fireworks and firecrackers during the Spring Festival, but last year, I bought at least 1,000 yuan for Gatling, ceremonial flowers, and fairy sticks. Speaking of playing for my son, I actually let it go myself.
Second, Internet celebrities plant grass, and social media fuels the fire.
I specifically checked that Gatlin was "invented" around 2017. However, in the early stage, it was mainly exported and not sold much domestically. In the past two years, some domestic Internet celebrities took a fancy to it, so they posted videos of Gatling on Xiaohongshu and Douyin.
That cool effect, beautiful, attractive, more and more people are joining in. In the Spring Festival of 2023, the undercurrent has become a tide, surfaced, and finally exploded completely!
This kind of power of Internet celebrity planting and social media fueling the flames, it is estimated that fireworks manufacturers have tasted it for the first time. Overnight, the market demand swelled hundreds of times, the production line could not keep up, the price soared, and the topic rose sharply. In the end, it seems that if you don't let go of a Gatling during the New Year, it will be like a white one.
Looking back, last year, on my WeChat Moments, Douyin, and Xiaohongshu, almost everyone put Gatling on the New Year.
4
Predict, will Gatling still be popular this year?
Judging from the current situation, I think Gatling's sales will rise sharply, but the attention of the common people will not be as crazy as last year.
In my own observation, it is only ten days before the Chinese New Year, but I have not heard anyone talk about Gatling in my circle of friends or colleagues. I didn't get a few small videos.
I speculate that there are a lot of people who buy it, but because this year's production has come up, the price has also come down, from Australian lobster to home-cooked food, how much you want to buy, the price is not too expensive, and the heart is naturally level-headed, and the attitude does not matter.
The reason is very simple, last year's demand was large, sky-high, strange goods can be lived, bought and released, of course, to announce to the world in the circle of friends. The more you can't buy it, the more itchy your heart becomes, and the more you subconsciously care.
Friendly suggestion: If you want to buy it early, stock up early, as usual, the price will rise before the Spring Festival. But no matter how it rises, it will not be as crazy as the Spring Festival in 2023, so profitable, and so envious, jealous and hateful.
Finally, do a little survey and ask everyone: How much did your local Gatling sell this year? How much did you buy? Welcome to leave a message to chat.