#记忆里的年味#
Huang Shengyi and Yang Zi helped the live broadcast to bring goods, but the sales were not as expected, the merchants were not satisfied, and even called the police. What's the underlying problem behind this? We can look at this phenomenon from multiple angles.
We need to clarify the nature and purpose of live streaming. Live streaming is a marketing method that directly connects products with consumers, and attracts consumers to buy goods through the recommendation and demonstration of anchors. However, not every live stream will achieve the expected sales results. Why do some live streams succeed and others fail to meet expectations?
We can understand this problem by contrast. Just like a football game, even with the best coaches and players, you don't necessarily win. Similarly, Huang Shengyi and Yang Zi participated in the live broadcast as guests, although they have popularity and fan base, but it does not guarantee the success of the live broadcast. Live streaming requires a deep understanding of consumer needs, precise targeting of target groups, and the provision of attractive products and services.
We can also borrow analogies and metaphors to further explain the problem. Live streaming is like a marathon that requires patience and perseverance to succeed. The participation of Huang Shengyi and Yang Zi is equivalent to adding star players to the competition, but they cannot replace the efforts of the whole team. Only through all-round preparation and effective promotion can we stand out in the fierce market competition.
We need to focus on the numbers and the facts. Ensure that the information provided is true and accurate, and avoid fiction, falsehood and rumors. According to reliable sources, we can understand that the sales of live streaming are closely related to the matching degree of the target group, product quality, publicity and promotion, and other factors. The merchant's alarm may be an overreaction, but it also reflects its pursuit of expected benefits and high expectations for the effect of live streaming.
The case of Huang Shengyi and Yang Zi helping to bring goods through live streaming provides us with an opportunity to think. Successful live streaming does not only depend on the participation of celebrity guests, but also needs to fully consider the comprehensive effect of multiple factors such as market demand, product quality, publicity and promotion. Only on the basis of full preparation and scientific operation can live streaming truly realize its potential and achieve the expected sales results.