Qingdao Daily/Guanhai News, January 25 Today, the Ministry of Culture and Tourism announced the list of the third batch of national-level night-time cultural and tourism consumption clusters. In order to fully implement the spirit of the 20th National Congress of the Communist Party of China, implement the relevant deployment of the General Office of the State Council's "Several Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of the Tourism Industry", cultivate new consumption growth points, and promote the continuous expansion of cultural and tourism consumption, according to the "Notice on Carrying out the Construction of the Third Batch of National Night Culture and Tourism Consumption Clusters" Requirements, on the basis of the declaration of the provincial cultural and tourism administrative departments, after research, to determine the third batch of national night culture and tourism consumption agglomeration area list, a total of 102 selected in the country, a total of 4 in Shandong Province, Qingdao Olympic Sailing Center Cultural Tourism Block was successfully selected.
Qingdao Olympic Sailing Center Cultural Tourism District (hereinafter referred to as "Olympic Sailing Center") is the sailing venue of the 29th Olympic Games and the 13th Paralympic Games in 2008. The Olympic Sailing Center adheres to the correct political direction, cultural orientation and value orientation, makes full use of its unique Olympic culture, sailing culture, marine culture and SCO cultural resources, develops a wealth of night products and services, gathers diversified cultural and tourism formats, and forms a collection of "night tours, night shows, night performances, night movements, night markets, night shopping, night exhibitions, night entertainment, night food, and night accommodation" nine night consumption supply systems, and has become a night cultural tourism consumption gathering place for tourists and citizens. The scenic spot provides night tour services throughout the year, and combines festivals and festivals to create a characteristic cultural tourism brand. The holding of "Hello, 2024" Olympic Sailing Chinese New Year's Eve innovatively launched cultural tourism activities in multiple sectors such as performances, cruises, sports, markets, food, and art exhibitions, which not only effectively activated the night cultural tourism economy, but also set off a climax of "Winter Tour Qingdao".
In accordance with the requirements of the Ministry of Culture and Tourism, in the next step, the Qingdao Olympic Sailing Center Cultural Tourism Block will further enrich the supply of cultural and tourism products, promote the integrated development of culture and tourism, and cultivate new forms of consumption and new scenarios. Actively organize consumption activities to benefit the people, improve the quality of night services, ensure safety and order, create a good consumption environment, give full play to the leading role of agglomeration areas, and promote the high-quality development of night culture and tourism economy.
The "non-closing" of night cultural tourism is a concentrated presentation of the continuous innovation of new formats, new models and new scenes, and it is also a vivid epitome of Qingdao Tourism Group's focus on the key tasks of the city's three-year action to improve the quality of tourism, focus on tackling marine tourism, and comprehensively improve tourism quality. In 2023, Qingdao Tourism Group's operating income will hit the highest in its history since its establishment, and it will turn losses into profits for the first time in three years, with a year-on-year increase of 103% in total profit and a 242% year-on-year increase in net operating cash flow. In 2024, Qingdao Tourism Group will plan and promote various tasks with a higher position, a larger pattern and a wider vision, accelerate the integration of resources, and make every effort to build a "characteristic brand" of Olympic sailing marine culture, a "Qingdao model" of national marine tourism, a "digital aircraft carrier" of Qingdao maritime tourism, and an "innovative path" for the integration of tourism resources. (Qingdao Daily/Guanhai News reporter Ma Xiaoting)