Source: Strategist Zang Feng
I have been in business for almost 3 years, and I have stepped on the pit and been lucky in the process.
In the process of writing, I figured out some of the problems that bothered me before.
1、
Entrepreneurship, no matter what you choose to do, is ultimately value delivery. I often think first principles, first find the source of the problem, and then keep asking the solution to the problem, "Is there a better way to solve the problem?"
2、
To start a business, no matter how many people there are at the beginning, you must "make three chapters of the law", don't be afraid to speak, don't be troublesome. In the process, the rules can be optimized, but not without rules, especially written rules. Doing things right and not people is ultimately about doing things right.
3、
As a founder, you must have obvious longboards, but not obvious shortcomings.
4、
Cherish every decision you make, because there is a good chance that the next decision will be to deregister the company. Starting a business is like walking a tightrope, and every mistake you make can lead to a huge failure. Sometimes you can't win, maybe because you can't afford to lose.
5、
Each stage has its own primary and secondary contradictions, and there must always be a priority.
6、
Find what you are good at, compare this point with people in this field, you are an expert, at least you have to be a little better than most people you know, otherwise you are good at it.
7、
Don't start a business with anyone?1-If values are not good, how to judge it, use common sense to judge whether the other party is OK. 2- Only talk about taking, unwilling to give. 3-When you encounter a problem, you complain, first keep amplifying the problem, and then make all kinds of excuses, always feel that it is the general environment and other people's problems, 4-When the company is the most difficult, feel sorry for yourself, and even sneer. 5- People with poor execution should also refuse, starting a business, isn't it just to keep trying and adjusting, and then find your own way, in fact, it is not so complicated. 6- He who says too much and does little should also refuse.
8、
At the founding team level, once you find that something is wrong, you must make a decision immediately, otherwise you will end up suffering a big loss.
9、
Don't try to change a person, the other person is what they are, some things can't be forced.
10、
Start-ups, the mentality is really too heavy. We say that life is ups and downs, and entrepreneurship is ups and downs...... I don't know when it will get up. Sometimes it's just that it is possible to raise the sail when it is up and down.
11、
After starting my own business, I was more deeply touched by the phrase "confidence is more important than gold". Because there's going to be a bunch of fucking things, or a bunch of moments that make you down, you'll need to constantly mentally build yourself. In difficult times, you are actually constantly suggesting to yourself that you can and that there are still opportunities.
12、
I prefer to use the Golden Circle rule, but it is mainly used in two scenarios, one is to look at the information, to see what the other party says, how to say it, but the core thinking about why the other party says this, in layman's terms, is that the ass decides the head. The other scenario is expression, first saying what to do, then why to do it, and finally how to do it. From the conclusion, to the cause, to the method.
13、
There is nothing wrong with having a learning mentality, but don't blindly ask for it, you must always have something worth learning from the other party, and you will not be rude. Learning is mutual, and based on value exchange is equal and long-term.
14、
Don't always think about what you get, you need to think about what you can give up in order to get, brand strategy is a trade-off, and so is the individual.
15、
Personal energy management is so important that we say that enterprises need to refine their operations to reduce costs and increase efficiency to the greatest extent. In fact, individuals also need to operate, your time is limited, and personal energy is relatively limited, so you need to dig. If we think first principles, we really see that there is still a lot of room for growth.
16、
People are not the most important asset, the right people are the most important asset. (From Good to Great)
17、
The reason why common sense is so valuable is that we are often hindered by all kinds of information. So keep practicing and reminding yourself to make it a reflex and not allow yourself to make the same mistake twice.
18、
If you have already started a family and happen to have children, then the phrase "home and everything is prosperous" is too true. Handle the rear well, and your efficiency can really be greatly improved.
19、
When spending money, you must find a more cost-effective way, some money must be spent, but some money can be saved. See what problem can be solved in the end, and whether this problem is necessary.
20、
Many times, entrepreneurship is based on an opportunity, or with one's business sense. At this time, execution becomes very important, 99% of people are ordinary people, and execution will make you less ordinary, or the future may really not be ordinary.
21、
What does entrepreneurship rely on, such as reliability. Capital doesn't like unstable factors, and so do everyone.
22、
We talk about entrepreneurship and focus, but focus is relative, only do one thing, but not only one thing. It feels like saying tongue twisters, but in fact, it is to try more under the general direction, of course, the premise is to control your time and energy.
23、
The instructor's remark that "one punch is open to avoid a hundred punches" is very reasonable. Sometimes it's just a little bit more troublesome at first, and then you'll feel the compounding interest of it. There are still some issues that need to be dealt with, and procrastination will only make them worse.
24、
Some people are suitable for being friends, some people are suitable for starting a business, and there are too few suitable for both.
25、
We must do a review, every success and failure is a real experience. The logic of making every step counts is to list the learning at each step. Pure experience is worthless, and it is valuable to summarize the experience and turn it into a usable method.
26、
If you think about something new with common sense, it will be easier to find the essence. There is a saying that is very good, although I am not a person in this industry, I can understand it with common sense. I often like to talk to people from other industries, and if the other party can't understand with common sense during the conversation, I will think about whether it is the matter itself or the problem I expressed.
27、
Last time, a friend asked if a possible partner in the workplace said something, and I don't know how to tell if it was the truth or the scene. My advice is to think about what the other person is saying these things for, and the purpose determines the specific way of acting.
28、
Helping others more, making good fortunes and accumulating good fortune will really be fulfilled, of course, you have to look at people, not everyone learns to be grateful. Thanks to the help I received from many friends in the past few years when I was not going well.
29、
I recommend that you can occasionally write some thoughts, as far as there are several examples around me, because of writing, I got some unexpected surprises. The medium, indeed, amplifies the power of the individual.
30、
Sometimes the fear is the fear itself, and we will continue to amplify the fear, because we think more and do less. I like abstraction when I am afraid of this thing, and once it is executed, once it is concrete, it is really not that difficult to find.
31、
Control the time, go to bed early and get up early, why get up early, because getting up early is more efficient for most people, the plan of the day lies in the morning, and it can also make your mentality very positive, you will be happy when you get up early, and you will feel guilty when you get up late.
32、
Because I am doing brand strategy, I often treat it as a simple consumer as a product research in every detail of contact with the brand, and after a long time, you will find that you can learn a lot of things.
33、
Some things are reasonable, but not necessarily reasonable, and some are reasonable, but not necessarily reasonable.
34、
Entrepreneurship, multiple friends are better than multiple enemies, seek common ground while reserving differences, and respect everyone's choice. The gentleman of the ancients will never make a bad noise.
35、
What not to do is just as important as what to do. How can you have so many resources and energy to choose to do everything.
36、
It's hard to start a business, it's really difficult, especially in the past few years, many people are holding on, but it's pretty good to be able to hold on, because many startups can't hold on, it's really "the general dies in a hundred battles, and the strong man returns in ten years". Of course, the market is relatively fair, and high risk is likely to bring high returns.