In a conventional sense, to judge whether a brand is a luxury car, the first is that the body is big enough and long enough. Second, the power is strong enough. Third, the safety performance is superior. Fourth, the interior accessories are high-end. Fifth, the sales reputation is leading. Compare the conditions of the above five first-tier luxury cars. Li Auto is among the first-line luxury brands, which should be said to be well-deserved and deserved.
First of all, look at the external dimensions, the ideal length, width and height far exceed the first-line luxury standard.
First-tier luxury brands require the wheelbase to be more than 2.5 meters, and the total length of the vehicle must be at least 4.5 meters, and the width must be at least 1.7 meters. The ideal L7 has a length, width and height of 5050× 1995×1750 and a wheelbase of 3003. The length, width and height of the ideal L8 are L85080×1995×1800, and the wheelbase is 3005. Ideal L9 5218×1998×1800, wheelbase 3105. The ideal car length is more than 5 meters, which has reached the upper limit of luxury brands. The wheelbase of 3 meters is also 0.5 meters longer than the standard of 2.5 meters. The increased length and wheelbase mean that the exterior styling is generous enough and the interior space is spacious enough.
Secondly, looking at the power configuration, the ideal power configuration far exceeds the standard of first-line luxury.
A first-line luxury brand, generally equipped with a powerful engine. The engine power is at least 110 kW or more. The ideal L7 engine is equipped with 1.5T/L4/154 horsepower, and the electric motor is equipped with extended/449 horsepower. The ideal L8 engine is equipped with 1.5T/L4/154 horsepower, and the electric motor is equipped with a range-extender/449 horsepower. The ideal L9 engine is equipped with 1.5T/L4/154 horsepower, and the electric motor is equipped with extended/449 horsepower. The maximum power is all above 110 kilowatts. The Ideal series weighs between 2,450 kg and 2,550 kg. The power configuration is more than enough for daily needs.
Thirdly, looking at the safety facilities, the ideal security setting is far more than the standard of first-line luxury
First-tier luxury brands must not only be equipped with passive safety facilities such as anti-lock braking devices, traction control systems and airbags, but also have appropriate anti-collision buffers. Every detail of the interior of the car must be designed with safety in mind, using glued safety glass or bulletproof glass, and the doors must be strong enough in the event of a collision and can be easily opened after an accident. Ideal L series, safety facilities include active safety facilities and passive safety facilities. The active safety facilities mainly include ABS anti-lock braking system, braking force distribution, traction control, brake assist, body stability control, anti-roll stability system, tire pressure detection configuration, seat belt warning, parallel assist, vehicle centering and keeping, vehicle deviation warning, fatigue driving reminder and other 18 configurations. The passive safety facilities mainly include 8 airbags and child seat interfaces in the front, rear, left and right. In terms of safety facilities, Ideal fully considers every detail from the perspective of driving and riding, and tries to predict possible safety hazards in advance.
Fourth, look at the interior, the ideal interior is far beyond the standard of first-line luxury
First-tier luxury brands require complete interior installations, including: automatic windows, double-layer insulated sunroofs, door locks with anti-theft functions, leather upholstery, electric seats with automatic adjustment and memory functions, steering wheels and mirrors, as well as televisions, car phones and navigation devices, and high-fidelity digital audio. The Ideal L series is equipped with non-opening dual sunroofs, one-key window lifting, anti-pinch hand function, sound and heat insulation glass, electric adjustment and heating of rearview mirrors, active folding, active flipping, automatic anti-glare, induction wipers and other functions. Equipped with Qualcomm 8155×2 car machine chip, 15.7-inch main control screen, main and co-pilot entertainment screen, satellite navigation, real-time traffic information, roadside assistance call, voice gesture wake-up and other functions, human-computer interaction is seamless. The steering wheel is heated, and the functions of electric heating, massage, and adjustment of the front and rear seats are readily available.
Fifth, looking at the sales ranking, the ideal domestic sales ranking far exceeds the first-line luxury standard
In December 2023, the monthly sales volume of Ideal L exceeded 20,000 in July, the monthly sales volume of the entire series exceeded 50,000, the annual sales volume reached 270,000 units, and the total cumulative sales volume reached 630,000 units. Whether it is the total sales volume, the annual sales volume, or the monthly sales volume, it is among the best among large and medium-sized SUV models. Good sales mean high consumer recognition, and good sales mean high reputation.
The reason why the ideal has sprung up in the fiercely competitive market is due to the quality of both internal and external repair, the high-end position of the enterprise, and the keen insight of the senior management. Excellent enterprises achieve excellent products, and excellent products return excellent enterprises. The ideal of becoming a first-line luxury brand is a matter of time and deserved.