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On January 22, the launching ceremony of Jining's 2024 "Winter Yellow River Gathering" and "Hospitality Shandong Culture Jining" New Year's Party was held in Jiaxiang. Jiaxiang Rural Commercial Bank seized the favorable opportunity to set up a red vest service team to enter the "Yellow River Daji" to deliver financial services to merchants and people in the Daji.
At the scene of the big set, a dazzling array of New Year's goods were neatly placed, and customers were enthusiastic in selecting New Year's goods. The people who rushed to the market were crowded one after another, and they were crowded and shoulder to shoulder, gathering into a large market full of warmth and excitement. It is understood that the "Yellow River Grand Gathering" is based on the content of "market integration, culture first, tourism promotion, good products and network communication", creating a "cultural collection", "New Year's goods collection" and "Huimin collection" that not only has the characteristics of the Yellow River and regional characteristics, but also can meet the needs of the people for a better life, so as to create a happy, peaceful and festive Chinese New Year's flavor.
Jiaxiang Rural Commercial Bank took the opportunity of "returning to Jia's New Year and celebrating the reunion of the New Year", organized employees to actively participate in the "Yellow River Gathering" activity, set up a special financial service booth, and provided financial services for the staff, merchants and people at the event site by visiting one by one, hanging posters, distributing leaflets, etc. Actively publicize the financial knowledge of anti-telecom fraud, payment and settlement, capital management, etc., and strive to improve customers' anti-fraud prevention awareness and financial literacy, and effectively create a harmonious, safe and stable financial environment.
The "fireworks" of the New Year, when the flavor of the New Year is strong. Jiaxiang Rural Commercial Bank has brought the warmth of sincere concern to the masses, and also guarded the traditional folk customs that have been extended, so that the people are looking forward to the New Year's flavor stronger and deeper. The bank will continue to uphold a high sense of social responsibility, always adhere to the principle of "taking root in the hot land, serving the economy and benefiting the people", actively participate in various social activities organized by relevant local departments, continue to expand the popularization of financial knowledge with the help of different high-quality platforms, and contribute to the development of "three rural" areas and rural revitalization. (Chen Lu)