Thomas Peters, the most famous management guru in the United States, once said, "The distance is gone, and it's either innovation or death." This sentence is especially applicable to the technology-driven new energy vehicle industry. In the face of Tesla, which is the first to set off a wave of electrification in the world, innovation is inevitable for Chinese brands to subvert the existing new energy market structure.
The Epoch ET, which officially rolled off the assembly line a few days ago, is the first ultra-comfortable and long-range luxury SUV of Chery's high-end brand Xingtu Epoca, which integrates the technological innovation, system innovation and user concept innovation achievements of Chery Group, and officially enters the game as a "subversive" in China's high-end pure electric SUV market. So, what capital does this new pure electric SUV have to seize the high-end SUV new energy market, let's explore the depth through a simple comparison with the traffic star Tesla Model Y.
(左:星纪元ET,右:Model Y)
The Epoch ET is a luxury, and the size of the vehicle and the cabin space are even better
As both mid-to-large SUVs, the importance of space is self-evident. In the reputation of car owners, the space of the Model Y can be said to be quite excellent, with a body length of 4750/1921/1624 mm and a wheelbase of 2890 mm. The Epoch ET is not currently on the market, but in terms of the official "532" statement, that is, the book data of the car length of nearly 5 meters, the width of the car is nearly 2 meters, and the wheelbase is 3 meters, the Epoch ET is ahead of the Model Y, and this advantage gives the Epoch ET a more atmospheric and stable vehicle attitude, and also provides superior size conditions for the spacious and comfortable cabin space.
On this basis, Epoch ET gives full play to the pursuit of "extreme", adheres to the design concept of "big is luxury", carefully polishes every inch of space, and finally achieves 3.45 cubic meters of cabin space, which not only occupies a leading position in the same class of models, but also surpasses the million-level Mercedes-Benz EQS SUV and Tesla Model X, demonstrating the excellent level of Epoch ET engineers in cabin space design.
As a "larger than the shape, starting from the home, and being luxurious", the Star Era ET also puts the smart large screen, lockers, leisure recliners and other home elements in the living room in the car, and integrates the concept of "mobile, life, and home" into the original simple mobile space, creating a luxurious living space with emotion and temperature for users. The only "Star Bar" in its class, it is the finishing touch, which can easily accommodate 20-inch cabin suitcases for the front row by moving forward and backward electrically, further improving the flexibility of the interior space.
(左:星纪元ET,右:Model Y)
"Not afraid of the cold", the Epoch ET has a leading position in low temperature battery life and charging efficiency
Range is the core reference index of electric vehicles. In the low temperature environment in winter, the range anxiety of electric vehicles directly affects the user's car experience. So what is the low-temperature endurance performance of the Epoch ET and Model Y? It is clear at a glance in a set of measured winter test data not long ago.
First of all, looking at the results, the Star Era ET 760km long-range version drove at -30°C for more than 8 hours, until the motor stopped the power output, a total of 435.9km, according to the standard operating conditions of the low temperature range of 689km (the lower the temperature, the full battery life decreases proportionally), the ultimate low temperature range achievement rate of 63.3%, far exceeding the Model Y's 48.3%.
In the low-temperature charging test, when the ambient temperature is -25°C, it only takes 22min to charge 30%-80% of the Star Era ET, which is comparable to the summer charging time. Under the same test conditions, the Model Y took 43 minutes, and it is worth mentioning that the million-class Model X also took 46 minutes. With low-temperature charging efficiency, the Star Era ET still wins. This means that in the winter and Spring Festival, long-distance self-driving and other car environments, the Epoch ET not only runs far, but also charges quickly, which can solve the pain points of new energy vehicles in all aspects, so that users can truly enjoy the ultra-comfortable travel experience without mileage anxiety and no need to wait for charging piles.
Know what it is, and why it is. The reason why Epoch ET can have such an excellent "not afraid of cold" strength is behind the technical inheritance of "science and engineering man", a number of innovative black technologies, and "black box" technical standards: the 800V high-voltage (electrical) platform can easily achieve efficient energy replenishment of 400km in 10 minutes, and the more efficient SiC motor technology can reduce the energy consumption of the whole vehicle by up to 6%. Coupled with the more energy-saving dual heat pump air conditioner, more intelligent thermal management system and battery plug-in gun insulation function, the Epoch ET consumes 12.7kwh/100km under CLTC working conditions, further reducing the cost of using the car.
(左:星纪元ET,右:Model Y)
"不怕水",星纪元ET涉水能力远超Model Y
Most areas are prone to heavy rain in summer, and last year a city had a record of more than 200mm of rainfall in three hours in summer, and some Model Y owners judged that the rainstorm was not big, and continued to drive on the road like other vehicles. It is reported that the Model Y wades at a depth of 300mm, which means that it has just barely half of the wheels. Therefore, while users pay attention to the Model Y, they should also focus on the indicator of wading ability.
In contrast, the maximum wading depth of the Star Era ET reaches 700mm+50mm, which is twice that of the Model Y, and also surpasses the Porsche Cayenne and BMW X5 with a wading depth of 500mm, and the Model X with a wading depth of 400mm, which can be comparable to the level of hardcore off-road. This means that the Epoch ET can easily cope with waterlogged roads and will not affect driving due to water depth, which improves the vehicle's suitability in changing weather conditions, and also enhances the driver's confidence, making them more willing to use electric vehicles in uncertain road conditions.
In addition, the battery pack of the Epoch ET also withstood the rigorous test of ice water immersion for up to 60 minutes in the "-30°C 24-hour Ice Immersion Extreme Challenge" in the winter test, and after reloading, it still started and drove normally, fully demonstrating excellent battery safety and battery tightness. It can be said that Epoch ET is not only not afraid of water, but also not afraid of ice water, escorting the safety of users.
(左:星纪元ET,右:Model Y)
To sum up, the space, low temperature endurance, and wading ability of the Star Era ET far exceed that of the Model Y, and it won this challenge from "rookie" to "veteran" with its strength. With the approach of listing and the release of more product power, we have reason to believe that the character image of the "subversive" of Star Era ET will be more full and three-dimensional. When it comes to super comfort, I think of Star Era. When it comes to luxury electric SUVs, the Star Era ET comes to mind. That day shouldn't be too far away.