In today's era of information explosion, the Toutiao platform has become an important channel for the public to obtain information and entertainment. Celebrities can quickly earn thousands or even tens of thousands of dollars after publishing micro-headlines, while ordinary people's articles seem to be difficult to attract attention and income. In fact, as long as we do the following methods well, we will also have high attention and high returns.
From the perspective of platform mechanism, social media platforms usually push content based on users' interests and behavioral habits. Celebrities have a high profile and fan base on the platform, and their published content is more likely to be recommended to more users. In addition, platforms tend to give celebrities a certain amount of exposure tilt, making their content more visible. For ordinary people, because they don't have enough fans and popularity, the platform recommends relatively little content to them, so the likelihood of getting impressions, readings, and benefits is also low.
Audience psychology is also an important one. People tend to focus on things they are familiar with and interested in. The status and popularity of celebrities make their published content more likely to arouse the interest of the audience, and people are more willing to follow the dynamics of celebrities. And the articles of ordinary people, even if the content is of high quality, are difficult to attract the attention of the audience due to the lack of popularity. In the era of information explosion, audiences tend to be wary of unknown and unfamiliar content, which makes it difficult for ordinary people to get enough attention for their articles on social media.
The quality of the content is also a key factor in the bottom line. Celebrity articles or micro-headlines, in addition to their own popularity, often have a certain quality. They invest more time and effort into content creation and are able to provide valuable, in-depth perspectives and information. When creating articles, ordinary people may find it difficult to achieve the same quality due to a lack of professional training and experience. This puts ordinary people's articles at a disadvantage in the competition, and it is difficult to obtain sufficient publicity, reading and income.
How can ordinary people increase their presence, readership, and revenue on social media? First, they need to increase their visibility and accumulate followers and followers by continuously producing quality content. Second, understand your audience's interests and needs, and create content that meets their expectations. In addition, you also need to continue to learn and improve your creative ability, and strive to write in-depth and insightful articles.
The number of impressions, views and benefits on social media is not achieved overnight, but requires effort and time to accumulate and improve. Although ordinary people face challenges in terms of popularity, audience psychology and content quality, as long as they continue to work hard and improve their abilities, they also have the opportunity to gain attention and benefits on social media.