Cialis and Huawei: A huge loss of 10 billion in four years, can the world be saved?

On January 24, Beijing time, Cialis (601127. SH) disclosed its 2023 performance forecast, which is expected to be a loss of 2.1 billion to 2.7 billion in 2023.

According to the 2020-2022 financial report of Cialis, the losses in the three years are 1.729 billion, 1.824 billion and 3.832 billion yuan respectively, and the cumulative loss in the three years has reached 7.385 billion, and the loss is expected to be 2.1 billion to 2.7 billion in 2023, then, in the four years from 2020 to 2023, the cumulative loss of Cialis will be 9.485 billion to 10.085 billion.

And these four years are exactly what Cialis (formerly is

Dongfeng Xiaokang) and Huawei's four-year cooperation, according to public information,

In 2019, Sailis and Huawei signed a strategic cooperation agreement to carry out in-depth cooperation in the field of intelligent networked vehicles.

According to the financial report of Cyalis (formerly known as Dongfeng Xiaokang), which can be queried by Flush, after the financial report was announced in 2011, it has been profitable for nine consecutive years until 2019, but the profit has fallen from 720 million in 2017 to less than 100 million in 2018, with a cumulative profit of 3.288 billion yuan in nine years.

It can be said that Cialis is betting on everything to cooperate with Huawei, and Cialis also knows that in such a fiercely competitive environment, it is difficult to win on its own, and Huawei just needs a car company partner that it can control in all aspects. The cooperation between Cialis and Huawei has been continuously upgraded.

After four years, Cialis has lost about 10 billion. After the brand iteration from Cialis to AITO, it seems that the AITO M-series launched in cooperation with Huawei will bring Cialis the opportunity to change its life. Entering January 2024, AITO has sold a total of 20,100 units in the first three weeks, surpassing the ideal to become the first new force.

01

The Question Realm will save Cialis

As of the financial report of Q3 2023, the cumulative revenue of Cialis in 2023 is 16.68 billion, and the cumulative loss is 2.294 billion, of which the Q3 revenue is 5.648 billion, a year-on-year decrease of 47.25%, and the loss is 950 million, which is almost the same as the 947 million in the same period in 2022.

The 2023 Cialis's financial report forecast shows that Cialis's revenue is 35.5-36.5 billion and its loss is 2.1 billion-2.7 billion, which means that Cialis's revenue in Q4 is due to the volume of M7 (Cialis will deliver 31,500 vehicles in December 2023, accounting for about 30% of the 106,700 vehicles delivered in a single month And a significant increase, it is even possible to achieve a single-quarter profit, because the cumulative loss in the first three quarters is 2.294 billion, and the loss for the whole year of 2023 may narrow to 2.1 billion (Q4 may make a profit of 194 million to a loss of 406 million).

In fact, after the announcement of investing 500 million yuan to upgrade and remodel, the new AITO Wenjie M7 was officially released on September 12, 2023, orders have been increasing, especially during the National Day holiday, which is a great benefit for Cialis and Huawei. Yu Chengdong said a few days ago that the new M7 has accumulated more than 130,000 in the four months since it was launched.

On December 26th, after the official release of the AITO brand flagship model Wenjie M9, it was sought after by consumers, breaking 20,000 in three days, and the average order price exceeded 500,000, which pushed the brand of Wenjie to a new height, even if the ideal of the day was delivered in the first week of January 2024, after the delivery of Waterloo, it could only quickly start the whole system to reduce the price by more than 30,000 yuan.

The ideal price cut brought immediate results, and customers who were in a hurry to pick up the car for the New Year were still willing to buy the current car, which directly made the ideal return to the first place in the sales of the new force in the third week of January. However, this was obtained in the case of the problem of asking the world to be productive. You must know that there are still a large number of undelivered orders in M7, and in order to retain customers, Wenjie has also carried out cash subsidies.

It can be seen that the competition in the new energy vehicle market is fierce. In 2024, it is very likely that the world will pull down the ideal. More on this later, you may need to write a special article.

After all, the new car conference is released by Huawei, and the new car sales are Huawei stores, but compared to making money and continuing to stay in the new energy market, what is this?

After all, 10 billion in the current intelligent networked electric vehicle market, may not even be able to build a car, or may not sell well. However, the situation of Cialis is not acceptable to all car companies. SAIC Chen Hong once threw out the famous "soul theory of car companies" to question Huawei's cooperation model.

Entering 2024, as the production capacity of Wenjie continues to increase, the orders accumulated by Wenjie M7 and M9 will also be delivered, and it is expected that in Q1 of 2024, Cialis has the opportunity to turn losses into profits, and may even make a profit of more than 1 billion in a single quarter, after all, the unit price of Wenjie M9 exceeds 500,000, and the company also said that with the gradual delivery of the new product AITO Wenjie new M7 and M9 models, the company's profitability is expected to be further enhanced.

02

Wenjie also saved Huawei's automotive business and Yu Chengdong

On March 31, 2023, Ren Zhengfei, founder and chairman of Huawei, once again signed the latest EMT resolution on the automotive business, which once again emphasized that "Huawei does not make cars and is valid for five years", and completely banned the exposure of the Huawei brand in car design.

Previously, on March 8, AITO Automobile officially issued a document on multiple platforms, officially renaming "AITO Wenjie" to "HUAWEI Wenjie", hoping to bring an increase in sales, but the previous price reduction on January 13 did not bring an increase in sales, but made sales continue to decline to 3505 units in February, which is far from the grand occasion of the end of last year (2022) when the ideal ONE was beaten all over the ground to find teeth.

After Huawei released the latest EMT resolution on the automotive business on March 31, at the 2022 annual report press conference on the afternoon of the same day, Huawei's new rotating chairman Xu Zhijun gave a special answer, and mentioned that some departments, some individuals, or partners were abusing the Huawei brand, and cleaned up relevant promotional materials. (Huawei prohibits any form of car manufacturing, Yu Chengdong's dream is shattered, and the three major models of the automobile business are in a dark moment)

At 20:48 in the following evening, Yu Chengdong posted on Huawei's intranet: "This era has changed, and this will only make it more difficult for us! After a few years, everyone will understand! Leave it to time to test." This is also considered to be a negative attitude towards Huawei's decision not to build a car. Xu Zhijun once publicly said that Yu Chengdong wanted to build a car, but he only had one vote.

Xu Zhijun also said at the annual report press conference that this will bring Huawei's automotive business back to its strategy and positioning, that is, it mentioned in 2019 for the first time participating in the international A-level exhibition, Huawei's automotive business is positioned as a supplier of incremental components for intelligent networked electric vehicles.

However, Huawei is Huawei after all, and Yu Chengdong is Yu Chengdong after all.

2023

In June, Huawei applied for the registration of the trademark "Hongmeng Zhixing".

In September, "HarmonyOS Zhixing" opened accounts on various social platforms, showing that the profile was "HarmonyOS Intelligent Vehicle Technology Ecological Alliance";

November

On the 9th, in the Zhijie cooperation between Huawei and Chery

At the S7 new product pre-sale conference, it was announced that Huawei's smart car business was upgraded to "HarmonyOS Zhixing"

In December, Hongmeng Zhixing

APP official press conference,

The app brings together official information, test drive appointments, vehicle bookings, and more.

In the eyes of the outside world, "Hongmeng Zhixing" is a way to solve problems under the leadership of Huawei's Yu Chengdong and Huawei's decision not to build cars EMT.

On September 12, 2023, AITO's new M7 was blessed with the Kirin 9000s chip Huawei Mate60, which ignited the favor of potential car owners.

Subsequently, it was reported that FAW, Dongfeng and other car companies under the State-owned Assets Supervision and Administration Commission went to Huawei to discuss cooperation. Subsequently, there were also reports from foreign media that Huawei was invited

Audi

Mercedes-Benz takes a stake in Huawei

BU is an independent new joint venture and proposes to be purchased by Mercedes-Benz

3%-5% of the shares, but Mercedes-Benz has little interest in this, and Audi is unsure.

At the Changan Automobile Global Partner Conference on January 16, 2024, Zhu Huarong, chairman of Changan Automobile, said that the new joint venture between Changan and Huawei will be tentatively named "Newcool", and said that Huawei is committed not to engage in vehicle business or new company business. On the same day, Huawei registered a wholly-owned subsidiary, Shenzhen Yinwang Intelligent Technology Co., Ltd., with a registered capital of RMB 1 billion, and its business scope includes intelligent vehicle equipment manufacturing and auto parts research and development.

On January 22, Huawei announced that it has signed a strategic cooperation agreement with VOYAH, a premium brand of Dongfeng Motor. This is the latest development in Huawei's automotive business, which is expected to bring at least two new brands and models in 2024, including MPV models from a new brand in partnership with JAC.

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#c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:#191919; background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, 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#fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body: not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, ..1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: #1E1E1E}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-LINE-BG: rgba(255, 255, 255, .07)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([ data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 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rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}.rich_media_content p{clear: both; min-height:1em}td p{margin:0; padding:0}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}