For the first time in history, it surpassed Sony! Hisense and TCL TV's share in Japan doubled in 4 years

Fast technology news on January 23, according to Japanese media reports, in 2023, the total share of Hisense Group and TCL Group in the Japanese TV market has expanded to 21.4%, compared with 12.1% in 2019, doubling in 4 years.

According to statistics from BCN, the number one flat-panel TV market share (by sales volume) in Japan in 2023 is TVS REGZA (formerly Toshiba Imaging Solutions), accounting for 24.9%.

In second place is Sharp, accounting for 22.3 percent, and Hisense has surpassed Sony for the first time in history, rising to third place.

Hisense and TCL cut costs in the global TV market, mainly through mass procurement and mass production of parts, and around 2020, when the demand for working from home expanded, they opened up the Japanese market with reasonable prices, mainly young people.

At present, the suggested retail price of Hisense's 40-inch standard product is 50,000 yen (about 2428.25 yuan).

Sony and Panasonic are competing with Hisense and TCL at high prices by improving screen size and picture quality, such as Panasonic's new 65-inch TV with OLED panels launched in July 2023, priced at about 500,000 yen (about 24,282.5 yuan).

Sony executives also said: "65-70-inch large-size TV products, do not pay attention to production but pay attention to profits".