All content in this article is based on official and reliable sources, and the specific information is detailed at the end of the article
Preface
In front of the dazzling array of products in the supermarket, the main basis for our selection is not only price, but also an important basis is the brand.
In today's era of the rise of the national tide and the dominance of domestic products, domestic brands as small as a toiletry and as large as a car have gradually begun to emerge in the international community.
Coupled with the patriotic feelings in the minds of the Chinese people, people's pursuit of domestic products can be said to be very crazy.
Take the bee flower that suddenly exploded in 2023 because of the "79 yuan eyebrow pencil" incident, because of its high quality and low price, real materials, and has always adhered to its own principles and other qualities.
A wave of crazy purchases was carried out by netizens, and all the inventory in the bee flower factory was snapped up in just three days, and there was a situation where supply exceeded demand.
The most touching thing is that Bee Flower did not forget to help other domestic brands while becoming popular.
directly promoted Hongxing Erke's shoes in his live broadcast room, so that more domestic brands had the opportunity to show their faces.
This is a kind of love for domestic products in the bones of Chinese people, but in real life, many people seem to support domestic products, but in fact, they are blinded by the brand's packaging and history, but they are supporting "pseudo domestic products".
So the question is, what are the products in life that seem to be domestic products, but are actually "pseudo domestic products"?
Daily chemical industry
According to the data, more than half of the toothpaste market in China, which everyone uses every day, belongs to foreign capital.
Seeing this, many people may wonder that they have been using products that support domestic products, using toothpastes of brands such as China and Colgate, and resisting products of brands such as black toothpaste.
Why is this happening in the end? In fact, we are all deceived by appearances.
Take Chinese toothpaste as an example, its history in China has a history of about 70 years.
Back then, whether it was in a large shopping mall or a small convenience store, Chinese toothpaste could be seen everywhere.
Even in its heyday, it captured half of China's toothpaste market.
However, it is such a national brand that is trusted by everyone, but as early as 1994, the European Unilever Group took away the right to operate the brand, and since then it is no longer surnamed "Zhong" and has embarked on the road of foreign capital management.
However, many people do not know this news and are still supporting China Toothpaste.
Let China toothpaste without a large amount of investment on the premise of hundreds of millions of yuan in sales every year, so that Unilever Group can make a lot of money.
And this black toothpaste, which looks like a foreign brand, is actually a real, "pure-blooded" domestic brand.
Founded in Shanghai as early as the thirties of the last century, the original meaning of this name is actually to better promote the cleaning power of toothpaste because of the characteristics of black people with darker skin and whiter teeth.
I didn't expect it to cause such a big misunderstanding to the Chinese people in the end.
However, it is worth mentioning that the black toothpaste has been renamed "Haolai toothpaste" in December 2021, and I hope everyone can support it in the future.
In addition to toiletries such as toothpaste, some skin care products are also the hardest hit areas that seem to be domestic products, but are actually "pseudo domestic products".
"See you every day!"
Such an advertising slogan can be said to be the good memories of many post-80s and post-90s youth.
As a national brand that almost every household will have, Dabao has been born since 1985, and its story can be described as "big ups and downs" It can be said that it is appropriate.
In the early 90s of the last century, Dabao launched the well-known SOD series of products, and won the sales championship of domestic skin care products for seven consecutive years.
But later, because of problems in the sales channel, Dabao fell to the bottom in just two years.
Finally, in 2008, Dabao was acquired by Johnson & Johnson in the United States, and became a sharp blade for foreigners to harvest Chinese wallets.
Some of the more common domestic toiletries on the market now include Shanghai sulfur soap and Yu Meijing, etc., which are not only effective, but also very cheap.
Take Shanghai sulfur soap as an example, the price of about 2 yuan can solve the disinfection and sterilization problems that our body needs, and it can also control the body's oil secretion and reduce the production of acne.
These are good choices for some people who want to have a good experience and also want to support domestic products.
In addition to the "pseudo-domestic products" in these daily chemical products, our dining table also contains many "pseudo-domestic products" that you don't expect.
Food industry
Let's take the oil in rice, flour, grain and oil, which is necessary for life.
The brand Arowana can be said to be a well-deserved industry leader in China, occupying a market share far exceeding the second place.
Judging from its name alone, the word "Arowana" is very much in line with traditional Chinese culture, symbolizing wealth and prosperity.
In addition to this, because of its swimming ability and bright scales, Arowana is also considered to be a species that can bring positive energy.
As soon as such a name was born, many people thought it was a domestic brand, but in fact, it was a Singaporean company that grew up in China.
Owned by Yihai Kerry, a wholly-owned subsidiary of Wilmar International, it brought revolutionary packaged edible oil to the Chinese people in the 90s of the last century.
However, for a foreign-funded company like Arowana, our relationship with him is not completely hostile, and he donated tens of millions of dollars and 7,000 tons of edible oil and other materials during the epidemic in Wuhan at that time.
It did not raise prices under the circumstances of the time, and played the role that an industry giant should play.
For those who want to support domestic brands, they can choose to buy edible oil from brands such as COFCO's FLM and other brands.
Shuanghui ham sausage must have been eaten by everyone, the predecessor of Shuanghui Group behind him is actually Luohe Meat Factory, which was also a factory with the most advanced ham sausage production line in China.
Starting from the slaughtering industry and meat processing industry, under the leadership of its chairman Wan Long, it is involved in many fields such as feed industry and breeding industry, packaging industry, commerce and foreign trade.
On the list of "Top 500 Private Enterprises in China in 2023", Shuanghui is also the only company in Luohe where it is located on the list, which is the pride of the people of Luohe.
However, this enterprise that the people of Luohe are very proud of and proud of has gradually drifted away from the people of Luohe since 2006.
Although development is booming now, most of the profits are actually going into the pockets of American companies.
Because in 2006, Shuanghui was taken by Goldman Sachs in the United States more than half of the shares and became a Sino-foreign joint venture.
In addition to the meat that is often eaten such as ham sausage, the beer that is loved by the majority of male friends is not immune.
"Harbin Beer", a brand named after the provincial capital, no one could have imagined that he was also a "pseudo-domestic product".
Founded in 1900, the brewery was originally founded by Russian businessman Urublevsky as Ulublevsky Brewery.
It can be said to be the earliest brewery manufacturer in China, and it was not until 1932 that it was renamed Harbin Brewery.
Until now, the advertisement of "Let's have a beer together" still echoes in my mind from time to time, and he is also a hot summer day for people. When friends sit together and chat, things often appear at the dinner table.
It has not only been warmly sought after in China, but also a carrier of generations of beautiful memories of youth, and has also been exported to more than 30 countries and regions.
In the eighties and nineties of the last century, it ushered in the glorious moment of Harbin beer, not only launched the main product "Sun Island" brand beer.
It also increased the degree of beer by 8 degrees, 9 degrees, 11 degrees, 12 degrees and 14 degrees, which is more in line with the needs of consumers, and was successfully launched in Hong Kong in 2002.
But when the reality was in front of everyone, many people's good feelings for Harbin beer suddenly dissipated a lot.
Because in the two years after its listing, it was affected by poor management and other factors, and finally had to sign an agreement with Anheuser-Busch (AB), the parent company of Budweiser, to sell 99.66% of its equity.
Since then, it has become a foreign-funded enterprise.
Although the later Harbin beer under the leadership of Budweiser once again appeared in a glorious period.
For example, it sponsored the 2010 World Cup in South Africa and the 2014 World Cup in Brazil, as well as the 2018 World Cup in Russia and Qatar 2022.
It has formed a deep fate with sports and has taken young people as the main battlefield of its own marketing, but the benefits behind these achievements are also in the pocket of foreign-funded enterprises, which is really regrettable.
epilogue
For these similar "pseudo-domestic" brands, they can no longer promote and market their products with patriotic feelings.
However, as ordinary consumers, we can't influence their actions, and we can only make decisions based on our inner support for domestic products and our ability to discern.
For other domestic brands, it is necessary to take the essence and eliminate the dross, and at the same time maintain their own advantages, they must also learn from the advanced experience of foreign-funded enterprises, so as to know themselves and their opponents.
Finally, it is hoped that more domestic brands will be able to break out of the capital market in the future and create brilliance with the support of all Chinese people.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
Information sources:
International Times, "Which Country's Brand of Harbin Beer?Harbin Beer Was Founded?", 2022-03-15
Xinhuanet, "The Nine Major Brands Mistaken by Chinese for Domestic Products"2013-08-28
People's Daily Online "Domestic Doubts: Meiji Mask is a Domestic Product Chinese Toothpaste is Not a Domestic Product" 2013-08-20