In recent years, with the rapid development of the e-commerce economy, live streaming is becoming more and more popular, and many manufacturers and brands often choose to cooperate with celebrities in order to increase the popularity of the live broadcast room, and use the influence of celebrities to cut a wave of fans' "leeks" and make a lot of money.
Although many people think that this kind of behavior is a self-depreciation for celebrities, and only pasty coffee who can't get along in the entertainment industry will choose this ugly way to make money, but there are still many celebrities who have no hesitation to devote themselves to the tide of live broadcasting.
It's no surprise that celebrities bring goods to brands in live broadcasts, but there are not many celebrities who sell their own calligraphy and paintings in live broadcasts, after all, most celebrities only learn calligraphy and painting for self-cultivation, and will not link it to money, for example, Huang Xuan and Xia Yu.
Huang Xuan and Xia Yu are not too old, but they are still quite profound in the field of calligraphy, Huang Xuan's calligraphy works were selected for the National Academy of Painting Invitational Exhibition, Xia Yu's calligraphy did not imitate according to the traditional brush and ink, but wrote his own characteristics, it can be seen that he really likes this line.
But they never use their calligraphy talent as a gimmick to develop in the entertainment industry, which is the least respect for calligraphy.
However, recently, Liu Xiaoqing, who is in his seventies, sold his calligraphy and paintings again on a short video platform.
In the live broadcast room, perhaps in order to match his calligraphy works full of auspicious words, Liu Xiaoqing was wearing a bright red coat and a huge red and yellow head flower on his head, which looked really a little red.
I don't know if it was carefully arranged in advance, the background wall of Liu Xiaoqing's live broadcast room is full of calligraphy works framed with picture frames, and it is also a live broadcast room that sells goods, but it is very bookish, and it is also very good at building momentum.
In the camera, Liu Xiaoqing looks decently makeup, with thick brown eyebrows, exaggerated smoky eyeshadow, and thick red lipstick lining her mouth like a bloody mouth.
"Look at the fat fu I wrote, the fat fu of the fuwa I wrote. ”
She held up a blessing character she had just written, and introduced her work to the audience in front of the camera with a voice, trying her best to explain what beautiful meanings this seemingly ordinary blessing character has, both to attract wealth and keep peace, blowing to the sky, just hoping to sell her work.
It's a pity that some viewers in front of the camera didn't buy it, and many netizens said that they couldn't accept that their childhood goddess had changed, and they lowered their prices to become a product expert, thinking about the hard-earned money in the pockets of fans.
Liu Xiaoqing, as a national first-class actor in China, has won the Golden Rooster Award, the Hundred Flowers Award, and the Golden Image Award in her career, even in a vanity fair like the entertainment industry, most celebrities have to call their predecessors in a proper manner when they see her, such an older generation of artists with high national fame and popularity, why do you want to make money by selling words through live broadcasts?
If Liu Xiaoqing's behavior is to give benefits to fans, not to make money, anyone with basic discernment will not believe this statement, because her calligraphy works are not sold cheaply.
A pair of four-character "Purple Qi Donglai" sold for 3999 yuan, and the word "good luck" was sold at 999 yuan.
This price makes it clear from the outset that this is by no means a benefit for the general public.
So, is Liu Xiaoqing's calligraphy really worth the price, and what is her level of calligraphy?
Shu Jiong, chairman of the Chengdu Calligraphy Association, bluntly said that her characters "have nothing to do with calligraphy" after seeing Liu Xiaoqing's calligraphy works, and criticized Liu Xiaoqing's characters for looking "too impetuous", pointing out that she "has not studied the tablet at first glance".
Shu Jiong's words also prove that Liu Xiaoqing's characters have no calligraphy value, and second, they have no artistic value, which is a level that anyone who has simply learned calligraphy can reach or even surpass.
Presumably Liu Xiaoqing also knows in her heart that the love of fans is her greatest reliance and confidence.
Although the latter also uses the fame of celebrities and the love of fans, the quality of the goods brought by most celebrities is guaranteed, and the discounts given by the brand are also genuine, which can be said to be a win-win situation for fans and owners.
But fans spend a huge amount of money, and in the end all they get is a piece of paper that has no collection value, what is the difference between this and directly reaching out to the fans and asking for money in the fans' pockets?
It's just an extra piece of paper, a few words of whitewashing and cover-up, and maintaining the last underwear of the old artist.
As for Liu Xiaoqing's path of selling words in live broadcasts, it is not surprising, first, this way of making money is very fast, and the old artists with both virtue and art can't resist the temptation of money.
The second is that in the entertainment industry, Liu Xiaoqing has gradually faded out, after all, at the age of more than seventy, he is still obsessed with playing roles such as seventeen or eighteen-year-old girls, so that the audience calls "spicy eyes", and it is indeed difficult to receive roles again.
After Liu Xiaoqing's live broadcast and word sales, it is almost impossible for the childhood goddess to age gracefully.