Recently, Simba, the head Internet celebrity, made a crazy call for pre-made dishes in the live broadcast, claiming that this is the healthiest way of food known in the world, which not only makes the food quality last longer, but also is especially suitable for children. As soon as this remark came out, netizens exploded, raised many questions about Simba's remarks, and even criticized him for being desperate to bring goods. What exactly is a pre-made dish? Is there any truth to Simba's statement? What are the pros and cons of pre-made dishes? What are the market prospects?
Let's start with pre-made dishes. A pre-made dish, as the name suggests, is a pre-made dish. The dish is usually processed and packaged in a series of ways to preserve and transport. Due to its convenient and fast characteristics, pre-made dishes are becoming more and more favored by consumers.
So, is Simba's pre-made dishes really the healthiest way to eat in the world, as he claims?
In fact, this statement is obviously exaggerated. Although pre-made dishes may retain the nutrients of food to the greatest extent during preservation and transportation, some additives such as preservatives and colorings may be added during their processing, so it is obviously not right to say that pre-made dishes are the "healthiest" way of eating, and it is certainly not the healthiest.
Of course, this does not mean that pre-made dishes are completely undesirable. In fact, pre-made dishes are undoubtedly a very convenient option for busy modern people. It can save us a lot of cooking time, and the practice is standardized to meet the needs of some people.
So, what is the outlook for the prefabricated vegetable market?
According to relevant data, in recent years, the mainland prefabricated food market has developed rapidly, and the consumer group has also shown a trend of younger people. The penetration rate of prefabricated food in China has reached 10% to 15%, and it is expected to increase to 15% to 20% in 2030, with a market size of 1.2 trillion yuan. This is mainly due to the acceleration of people's pace of life and the pursuit of food safety and quality. Therefore, from the perspective of market prospects, the prefabricated food industry still has a lot of room for development.
From the perspective of investment opportunities, the rapid development of the prefabricated food industry has had a positive impact on many industries, and the following three industries are worth paying attention to.
First of all, the agriculture and food processing industry. The main raw materials of pre-made dishes are agricultural products, such as vegetables, fruits, meat, etc. With the continuous expansion of the prefabricated vegetable market, the scale of cultivation and breeding of these agricultural products is also expanding, providing farmers with more sales channels and sources of income. At the same time, the food processing industry has also benefited from the development of the prefabricated vegetable industry, and has improved the added value and market competitiveness of agricultural products by processing agricultural products to make prefabricated dishes.
Secondly, the cold chain logistics industry. Prepared dishes need to be stored and transported in a low-temperature environment, so they need to be supported by cold chain logistics. With the expansion of the prefabricated vegetable market, the cold chain logistics industry has also developed rapidly, improving logistics efficiency, reducing the loss rate, and providing better conditions for the refrigeration and preservation of agricultural products.
Finally, the restaurant industry. The advent of pre-made dishes has had a profound impact on the restaurant industry. By using pre-made dishes, F&B businesses can produce delicious dishes faster, improving the speed of delivery and the quality of service. At the same time, it also promotes the standardization and large-scale operation of the catering industry and improves the overall competitiveness of the industry.
To sum up, Xiaocai believes that prefabricated dishes, as a convenient and fast way to eat, do provide a lot of convenience for modern people. However, in the pursuit of convenience, we cannot ignore the issue of food safety. Although Simba's remarks about bringing goods for pre-made dishes have caused controversy, they also remind us to pay attention to the health and safety of food. For our investors, the rapid development of the prefabricated food industry is expected to bring investment opportunities to agriculture, food processing industry, cold chain logistics industry, and catering industry.