L6 officially declared 270,000 to win L7, and 800,000 will be delivered this year?
In the past 2023, the most proud of the new domestic forces should be ideal! Because only it has completed the sales target set at the beginning of the year, and the other opponents are bleak. Entering the new year, Ideal raised its target to 800,000 units per year, doubling its final results in 2023. Although the all-new L6, MEGA and facelifted L7 and other hard goods have been launched this year, there is also a lot of pressure to face the goal of doubling.
1. Ideal annual sales target achieved
First of all, let's review the sales data of the new forces in 2023 to see who is the brightest cub. Among them, Ideal's goal in 2023 is to deliver 300,000 new cars, and its final result is 376,000 units, which is "far ahead" with a completion rate of 125%. Aion's target for 2023 is 500,000 units, but the final result is 480,000 units, with a completion rate of 96%. It's a bit of a shame that it's just a little bit short, but although the annual target was not met, the sales volume increased by 77% year-on-year, which is quite an excellent result.
Looking at the other two players of "Wei Xiaoli", Xpeng delivered 142,000 units, with a completion rate of 71%. NIO has delivered 160,000 new cars with a sales completion rate of 65%, and the ideals of brothers who once fought side by side have left them farther and farther away. Leap's annual sales are 144,000 units, with a completion rate of 72%, and Nezha's sales are 127,000 units, with a target completion rate of 42%. It is worth mentioning that although it did not put forward an annual sales target, with the success of Huawei in the second half of the year, it also sold 94,000 new cars throughout the year, which is considered an unexpected achievement.
2. Ideal L6 is officially declared
In order to achieve the goal of 800,000 units in 2024, Ideal took out the L6 after MEGA. On January 15, in the latest batch of new car declaration information of the Ministry of Industry and Information Technology, the long-awaited L6 finally came! As expected, this new mid-size SUV is the L9 that has been reduced by two sizes. Some netizens joked that the ideal should use this shape until the L1 release. However, I think the ideal L series SUV model has come to an end in L6, after all, the brand image must be maintained, and the low-end market is likely to open a new series to occupy.
Looking at the appearance of the new car, everyone is actually very, very familiar with it, and this set of family-style design is also quite good when used on the ideal L6. The changes are all in the details, such as the L6 has a shorter rear door length than the L7, but the overall look is about the same proportions. In terms of size, the length, width and height of the ideal L6 are 4925mm/1960mm/1735mm, and the wheelbase is 2920mm. Compared with the third brother L7, the overall circle is smaller, the length is 125mm shorter, the wheelbase is 85mm shorter, the width is 35mm smaller, and the height is reduced by 15mm.
The length falls within 5 meters, which is a standard large five-seater mid-size SUV, and although it is the fourth, it is not small in its class. According to the declaration information, L6 provides 255/50 R20 and 265/45 R21 tires of two sizes to choose from, with two colors of double color and blackened, and the tire size is consistent with L7. Its base configuration is still full, and the high-end model can also be equipped with optional LiDAR. The new car is expected to be officially released and launched in the second quarter of this year, and the price is not surprisingly within 300,000 yuan.
In terms of power, the Ideal L6 is still a traditional performing arts, equipped with a 1.5T four-cylinder range extender with a maximum horsepower of 154 horsepower. The number of motors and power is not yet known, but the base model may use low-power dual motors to drive down the price, while the higher-spec model should have the same power as the L7. According to the declaration information, all L6 series will be equipped with lithium iron phosphate batteries provided by Jiangsu Times and Sunwoda, with a specific capacity of 35.8kWh and a WLTC pure electric range of 172km.
3. The price of the ideal whole system is reduced, and the minimum is 270,000 to win the L7
Everyone knows that the ideal L series has opened a discount activity at the beginning of the year, and this time the price reduction is between 33,000 and 38,000, and different models have different amounts. The official guide price of the ideal L7 is 319,800 yuan, we will calculate it according to the price reduction of 35,000 yuan, and the price of the new car directly came to 286,800 yuan, which is really fragrant! And the ideal in Shanghai also has a Shanghai brand subsidy of 10,000 yuan, this discount ends at the end of January, think about the early 270,000 to buy the ideal L7, the old car owner is crying, and the second-hand car dealer is also crying, right?
Of course, the price reduction is not without reason, because the 2024 Ideal L series is coming, and Li Auto officially announced that it will be released in March and start delivery. So you can simply understand that it is now a price reduction promotion to clear inventory, and it is quite appropriate to start now. The exterior of the new model has not changed much, and it is expected that the rear license plate frame of the L7 will be adjusted from the bottom to the center of the tailgate. The main upgrades are in it, such as the use of the latest Qualcomm 8295 chip to improve the computing power of the vehicle and the experience of the car machine, and the Max model will increase the battery capacity and have a longer pure electric range.
Write at the end
Although two new models have been added, it is still a bit difficult for Ideal to achieve its sales target of 800,000 units in 2024. First of all, MEGA is an MPV model with a price of more than 500,000 yuan, which is destined not to have too high sales. Secondly, the existing L7/L8/L9 market is saturated, and even if the purchasing power of the middle class is still strong, it will only be able to maintain the results in 2023. So the burden falls on L6, but there are too many kings in the SUV market of more than 200,000, and it is still unknown whether it can be killed. What do you think? Welcome to leave a message in the comment area to discuss!