Tesla, Ideal, BBA have cut prices Expert: It will drop again!

Fast Technology reported on January 16 that according to media reports, since the beginning of 2024, Tesla, Ideal, BBA and other car companies have reduced prices or launched various preferential activities, and some experts said that the price of luxury cars will drop again.

"There is still some room for growth in the luxury car market, but the competition is still fierce and prices will fall. Lang Xuehong, deputy secretary-general of the China Automobile Dealers Association, said.

"On the one hand, the new forces have eaten up part of the high-end market, and in addition, the recovery of consumption is less than expected, resulting in a large gap between supply and demand, which is also the main factor for the increase in the promotion of the whole industry. ”

According to the report, in the price segment of the car market of about 300,000 yuan, the terminal discount of traditional luxury brands is indeed not small, and the discount of many models of BBA 4S stores is close to about 100,000 yuan, and the tram is generally stronger, and the discount of Audi e-tron even reaches more than 200,000 yuan.

In order to cope with the continuous intensification of price competition among Mercedes-Benz, BMW, and Audi, on January 12, Tesla China lowered the prices of the Model 3 and Model Y by 6,500 yuan to 15,500 yuan, and after the adjustment, the starting price of the Model 3 was 245,900 yuan, and the starting price of the Model Y was 258,900 yuan.

The 2023 model of the Ideal L series was also revealed to have launched a car purchase discount activity, with price reductions ranging from 33,000 to 36,000 yuan for different model versions.