Sales in the first week of 2024: Volkswagen surpasses BYD by nearly 9,000 units, and the Mercedes-Benz C-Class sells better than the Seagull

New Year, New Weather, What kind of car did you buy in the first week of 2024 (1.1-1.7)? The Spring Festival is approaching, and buying a car now is generally about the judgment of relatives and friends who return to your hometown for the Chinese New Year to judge whether you mix well or badly outside the whole year. Let's take a look at the weekly sales ranking of the statistics of Chedi and see what cars you buy to get off to a good start in the new year?

Volkswagen got off to a red start and surpassed BYD again

Stimulated by terminal discounts, Volkswagen (53,000 units sold weekly) surpassed BYD (44,000 units sold weekly) in the first week of the new year, of which Lavida ranked first in the sedan list with 8,874 units sold, and Sutar sold 6,883 units, ranking third.

The sales of the "potential stock" Passat have skyrocketed in recent weeks, selling 8,132 units last week and 6,064 units this week, ranking among the top in the mid-size car market, while the Toyota Camry and Honda Accord suddenly plummeted in the first week of the new year. At present, SAIC Volkswagen has launched a maximum comprehensive discount of 40,000 yuan for the Passat, and there is also a New Year's gift, and the comprehensive cost performance is not bad.

In terms of SUVs, the Tiguan L has become the best-selling fuel SUV second only to the Haval H6 with weekly sales of 4,824 units.

It seems that in the minds of consumers, the era of Volkswagen has not passed, and they will still give priority to Volkswagen's cars for family cars.

Traditional luxury cars are eye-catching

Judging from the sales data, consumer psychology, it seems that everyone can fight for the New Year's back to their hometown. You see, the Mercedes-Benz C-class (6,605 units sold per week) that landed more than 300,000 units sold more than the 80,000-level BYD Seagull (6,366 units sold per week);

According to 4S sales, Mercedes-Benz C 260 L has a discount of about 100,000 yuan, and if you can book a car in the near future, you can find a way to add some discounts. So the price is really good.

Audi has always relied on terminal discounts to increase sales, and the recent promotion efforts have been full, with Audi A6L selling 5,794 units per week and Audi Q5L selling 4,432 units per week. It is reported that the terminal naked car price of Audi A6L this year has even dropped by 10% compared with before the Spring Festival last year.

On the other hand, BMW's sales have declined recently, and seeing that the new 5 Series is coming, it is estimated that potential users are holding on to the currency.

The world is super ideal

In the first week of 2024, Wenjie is really powerful, ranking third in the new energy sales list of Chinese brands, surpassing the ideal to become the first new power brand. Among them, the weekly sales of Wenjie were 6,000 units, of which 5,487 units were the sales of Wenjie M7, so Wenjie M7 also became the first new energy SUV sales last week.

Ideal only sold 4,300 units last week, which seems to be a gap with Li Xiang's threat to challenge the goal of 100,000 units per month this year. But after all, the data alone doesn't mean anything, and it depends on the follow-up performance. The main reason for the poor sales in the first week of the year was that in December 2023, in order to offset sales, part of the demand for car purchases in January was overdrawn in advance. In addition, the launch of Ideal MEGA has been postponed, and there have been 20~30% unsubscriptions.

Among the new energy brands, Tesla has fallen the hardest, selling 15,600 units in the last week of 2023, and only 3,182 units in the first week of 2024, down nearly 80% month-on-month.

Write at the end

Judging from last week's sales, joint venture brands and luxury brands are exuding potential at the beginning of 2024, after all, the terminal discount is large enough, and the demand for car purchases before the Spring Festival increases. This shows that there is still a lot of market space for fuel vehicles for families who just need it.

Are you going to buy a new energy vehicle or a fuel vehicle?