The air suspension is not important, the sales volume is important, and the price concession of the Star Era ES "Guochao Edition".
The air suspension is not important, the sales volume is important, and the price concession of the Star Era ES "Guochao Edition".
In the early years, Chery did not make a lot of efforts, such as investing a lot in the Qoros brand, but the results had little effect. And now Chery has the Xingtu brand in its hands, as long as there are good resources, it will often give Chery Xingtu first-hand, for example, when the Xingtu Xingtu Era ES car was first launched, the publicity focus was on the high-end, and the whole system provided an air suspension system, and the starting guide price was 225,800, which is a bit pressure for ordinary salaried people.
In fact, it is not wise to use air suspension as a core selling point, because most consumers do not have the concept of air suspension in their heads, and the sense of difference actually brought is relatively limited. On the contrary, it is more important to lower the price and pursue sales, so there have been changes in this model recently, and a new Guochao version has been added, which is to put it bluntly, to reduce some configurations, try to lower the guide price threshold, and finally control the price at 198,800.
The main change in the national tide version of Chery Xingtu Star Era ES is to cut the air suspension system, of course, the overall suspension material is still good, the front double wishbone with the rear multi-link, the use of a large number of aluminum alloy structural parts, in fact, the texture is not bad. This can lower the price to less than 200,000 yuan, which is more attractive to many consumers.
This car is positioned as a medium and large car, and the reason why such a national tide version is launched to lower the price may have a lot to do with the newly launched Geely Galaxy E8, because people are making it clear that they want a price war. The product size positioning of the two cars is similar, with a total body length of 4945mm and a wheelbase of 3000mm.
Nowadays, the appearance of the main new energy models launched by independent car brands is good, and this Star Era ES adopts a relatively flat and wide-body sports visual effect, especially the front face of the front is very low, and it looks relatively simple with a through-light strip. The frameless doors, which have been popular in the past two years, are also used on the side of the body, and the hidden door handles are popped up.
The interior of the new Guochao version has not shrunk significantly, it is still equipped with a 15.6-inch large screen of the central control car machine, and the chip is also standard with Qualcomm 8155, and the intelligent experience is very mainstream, but in 2024, the Qualcomm 8155 chip is no longer the top stream, and there are already many domestic medium and large cars within 200,000 that have begun to be equipped with Qualcomm 8295 chips.
Because the Guochao version is positioned as an entry-level model, the power configuration is the same as the previous low-profile entry model, equipped with a 252-horsepower rear-wheel drive single motor, and the power parameters are relatively close to the 390T version of the fuel engine independently developed and matured by Chery Automobile.
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