Lexus's new generation of ES exposed! Will it still be "Thor"?

According to the official website of Lexus, the new generation of "Lexus ES" teaser map has been launched, and it is expected that the new car will be launched in the second half of this year, and is expected to be imported into the domestic market.

The new car will be built on the upgraded TNGA-K platform, which means that the new car will be built on the same platform as the Camry and Asian Dragon.

As can be seen from the previously released exterior renderings, the new generation of Lexus ES models has a large blackened mesh grille at the head, and new matrix LED headlight clusters are provided on both sides.

The body still adopts the slipback design of a coupe, and the C-pillar has a large tilt angle, forming a very smooth connection with the rear of the car, and the sense of streamlining and smoothness are also handled very well.

At the rear, a concealed exhaust layout is used, and for the first time, a continuous LED taillight cluster is offered above the tailgate.

According to overseas media, the body size of the new car will also usher in a significant increase, which may have more advantages than the current model.

Compared with the exterior, the interior has only been upgraded, and the general structure has not changed! The three-spoke steering wheel has a good texture.

In terms of power, the new generation of Lexus ES models is expected to be completely discontinued in the pure fuel version of the model, and will be equipped with the same 2.5L petrol-electric hybrid engine as the Camry, as well as a 2.4T petrol-electric hybrid engine.

The powertrain is likely to be mated to an E-CVT and a six-speed automatic manual transmission, and some models are expected to offer an electronically controlled all-wheel drive system. In the later stage, a 2.5L plug-in hybrid model is expected to be launched for consumers to buy.

When it comes to Lexus, people have the impression that it adheres to the brand characteristics of non-domestic, pure import and high quality, and has successfully occupied a place in the domestic luxury car market.

A few years ago, the Lexus ES was an out-and-out "price increase car", and many areas had to increase the price by 30,000 yuan or more to pick up the car. As sales declined, the price system of this model began to collapse.

Lexus ES, recently given a discount of 50,000 yuan at sales terminals in many places, and the starting price has dropped from 296,900 to 246,900, and some areas can even be further discounted.

Not only the ES full range of discounts, but also the current Lexus UX and NX all series also have a discount of 3-50,000 yuan. In other words, with the exception of the newly launched RX and RZ, there are also significant discounts on its main models.

A few more words

With the intensification of competition in the domestic automobile market, the popularity of new energy, and the transformation of consumer demand, the market popularity of Lexus ES has long been less than it was at the beginning, and the sales volume is not as good as before.

As a luxury brand, most of Lexus's models are actually "almost meaningless", ES200 is weak in power and can't outrun the Civic with a price of more than 100,000 yuan, and the LM landing price of more than 2 million is not as safe as the 200,000 Trumpchi M8.

The decline in Lexus sales boils down to the fact that the myth of the "craftsman spirit" of Japanese brands has begun to be shattered, and Chinese consumers are no longer superstitious.