Preface
In recent years, the phenomenon of the proliferation of counterfeit goods is very serious in online sales, which has brought great trouble to the lives of consumers, and has also brought a great impact on the market economic order, but the purchase behavior of consumers is also quietly changing, knowing that it is a fake or choosing to buy, and all this seems to have a great relationship with vanity.
Behind this, consumers' vanity is at work, so that they have a special emotion for luxury goods, feeling that these goods are not only used to meet needs, but also to fill the psychological emptiness in various ways, so even if they know that they are fake, they are willing to buy.
Before that, what we should do is to improve the ability to distinguish fakes, not only to rely on the power of the regulatory authorities to crack down, but also to start from ourselves, choose rational consumption, and resist the behavior of buying fakes.
1. Vanity, consumers knowingly buy fakes
Recently, there was a news spread on the Internet, a woman posted a dynamic in her WeChat circle of friends, which posted a pair of A Nike shoes, and deliberately @ a lot of friends in the news, saying that this is her latest harvest, but what she didn't expect was that because she posted A goods in the WeChat circle of friends, she was reported by her friends and finally was administratively detained by the public security organs.
When this news was exposed, it caused a lot of heated discussions, and also made everyone re-examine their purchasing behavior, some time ago, there are always some obvious luxury goods in the woman's WeChat circle of friends, and there are many friends on her circle of friends list, which also makes others very curious, what channel is this from.
And when the woman was administratively detained for posting A goods, many people also began to take the initiative to advise, hoping to take this opportunity to give other people some warnings and pay some attention appropriately, because this is not just because of the administrative detention of A, but her purchase behavior has violated the law and is also the result of being reported.
Many people may find it strange why she was administratively detained for posting A goods, in fact, there is a big reason behind this, that is, in her vanity, knowing that it is A goods, she still desperately buys it, and she also shows it to others, wanting to satisfy her vanity in this way.
As many people speculate, these luxury goods are not purchased by women through formal channels, but there are some problems, violating relevant laws and regulations, and this can be used as a lesson to serve as a warning to others, because such things are not isolated cases, and when vanity is at work, many people's purchasing behavior will have problems.
2. How does vanity work when consumers know how to buy fakes?
This is just a small case, but it can reflect a big problem, vanity in today's society, for many consumers, has quietly infiltrated their lives, but also subtly affect their various decisions.
Especially in the purchase decision, let them become more and more blind, the aforementioned woman, only because of their vanity, will buy A goods, but there are actually many such cases, not only A goods, the current consumer market, all kinds of luxury goods fill our field of vision, so that many people can not resist the temptation, want to buy something they like.
In fact, many people can clearly identify the authenticity when buying luxury goods, but they will still choose A goods or copycat goods, because they feel that through this way, they can give themselves some special satisfaction, not only to meet their own needs, but also to show in various ways.
For example, vanity can make them feel that after buying these luxury goods, they can be displayed in various ways, and others will have some special evaluations after seeing them, thinking that he is not ordinary, these things can raise his value, and can also make his identity get some improvement, and the most direct thing is to satisfy his face view.
When he shows it in various ways, he can get special attention and praise from others, which can make him get some special satisfaction in his heart, and he feels that he can get it through genuine products, so there will be some special purchase decisions, even if it is a great price, it is acceptable.
For other people, maybe his vanity is more extreme, he thinks that his life is inseparable from these luxuries, so no matter what way to get it, as long as it is through the eyes of others, it can be recognized, it is acceptable, such an idea will make his purchase behavior more and more extreme, becoming the so-called brand control, unable to distinguish the real from the fake, blind purchase.
3. How to deal with vanity and treat luxury goods rationally
Indeed, in this colorful world, vanity can bring some special colors to people's lives, and can also give people some special motivation to strive towards the goal, but when vanity is magnified and becomes an extreme and irrational performance, it will bring some trouble to people's lives.
Especially in the purchase decision, people will become more and more blind, and will also violate some laws and regulations, bringing some unexpected troubles to their lives, so how to deal with vanity?
First of all, we should clearly understand that no matter what kind of thing it is, what really brings color to our life is actually the inner cultivation and quality, not the empty satisfaction brought by the external material.
Therefore, we must be rational about everything that appears in life, including our own needs and various temptations, and learn to get the beauty of life through our own efforts, rather than through various distorted ways.
Secondly, it takes some courage and perseverance to learn to resist the influence of vanity, to have your own values, to know what is really meaningful, and to stick to it in the face of various temptations.
Finally, it is necessary to consume rationally, clarify one's economic situation, do not violate laws and regulations in order to satisfy vanity, but on the basis of understanding, to find a suitable way of consumption, you can also choose some environmentally friendly alternatives, and treat luxury goods rationally.
epilogue
As a part of human nature, vanity can be understood and accepted, and it also brings some special colors to people's lives, but at some point, we must learn to control and guide appropriately, not to be swayed by it, to be rational and sober, and to understand what is really meaningful.