The source in this article is from the official media (Fuping Procuratorate), released on June 28, 2022, but in order to improve the readability of the article, the details may be edited, please read sensibly, for reference only!
Text|Gai Er said
Edit|Gai Er said
In today's era of short videos, you can become an Internet celebrity by posting a few videos with fabricated copywriting, so there are endless Internet celebrities who fake eyeballs, and the most representative of them is "Cement Shih Tzu" Zhang Fangfang.
In 2017, in order to earn medical expenses for her husband who was suffering from cancer, she carried 80 tons of cement on the construction site every day. Because of this, Zhang Fangfang is known as the "post-90s inspirational girl", and once exploded all over the Internet.
However, when she enjoyed the dividends brought by the Internet and earned millions a year, she was boycotted by CCTV and exposed the fraud scam. Zhang Fangfang went from a million Internet celebrities to street rats overnight, and was banned by the whole network, and his account was permanently banned.
Now that 6 years have passed, how is she doing? It is rumored on the Internet that Zhang Fangfang has divorced her husband, is this true, or is it a gimmick for her comeback?
The source in this article is from the official media (Dali Procuratorate), released on June 30, 2022, but in order to improve the readability of the article, the details may be edited, please read sensibly, for reference only!
Eat the consequences
In 2017, the short video exploded, and the cement girl Zhang Fangfang was born.
In order to maintain the heat, she really searched for the breaking point. When you fall asleep, someone sends a pillow, what do you really want.
Coincidentally, Yu Bingquan at that time fell ill due to work reasons, and was finally diagnosed with a double lung infection.
It was a minor illness and only needed to be hospitalized for a period of observation before it could be discharged. But Zhang Fangfang's family is really unscrupulous for the sake of popularity.
Not only did she post the video of her husband's hospitalization on the Internet, but she also deliberately used text to guide unsuspecting netizens and use their sympathy to deceive.
"My husband was hospitalized with cancer, and the cement sister Zhang Fangfang moved cement to make money to support her family!"
"Inspirational cement girl, carrying dozens of tons of cement every day, supporting half the sky for the whole family!"
"The cement girl carries 50 tons of cement a day, and the story behind it is sad and touching!"
A small video of copywriting like this has been posted for I don't know how much, and it has once again detonated the whole network, and it has become popular again.
However, Zhang Fangfang didn't know what this unprecedented popularity would bring her.
Due to the explosion of inspirational stories, she became a million-dollar Internet celebrity blogger and made a lot of money.
"Come on, cement girl, I believe you will be able to survive it!"
In the live broadcast room and video, fans and netizens gave various rewards, and many netizens spontaneously donated money and materials to her.
The popularity has remained for a long time, and even alarmed reporters, media, and TV stations.
Around August, she was interviewed by reporters.
In the interview, Zhang Fangfang told reporters that he can move 80 tons of cement a day, that is, 80,000 kilograms and 1,600 bags.
When I first started in the industry, I moved the least, about 20 tons a day, and more than 400 bags.
After this interview was broadcast, it directly pushed her to the climax of popularity.
And she attracted much attention, and she also took her husband and children to Jilin Satellite TV's "Family Joy Show" variety show in December.
On the show, Zhang Fangfang and her husband were even more unscrupulous.
first cried and said how difficult it was, and then pretended to say thank you for your support and made their family so good.
If you want to talk about the previous interview or something, it was just a small fight, and this satellite TV program directly pushed Zhang Fangfang's family to the national public.
It was this high popularity that directly exposed their family's miserable scam.
First, some netizens broke the news that Zhang Fangfang and her husband's background is not simple.
They are self-media, traveling and driving million-dollar luxury cars, and there is no situation of "living a miserable life and moving cement to support a family".
After that, the official media personally cracked down on fakes, and Xinhua News Agency and CCTV have repeatedly criticized by name: Internet celebrities are fake, and their personalities have collapsed.
This directly nailed Zhang Fangfang's family to the pillar of shame, and was abused by netizens, and millions of accounts lost fans in an instant, and soon the account was permanently banned by the platform.
And this criticism of Internet celebrity fraud has also made the majority of Internet celebrities become cautious, and there are many fewer cases of false eyeballs to attract traffic.
Looking at Zhang Fangfang's family, who were blinded by red, it was hard to imagine that they were such simple people before.
The origin of "cement Shih Tzu".
Zhang Fangfang, born in 1990, is a small village in Suzhou, Anhui Province.
The family has been farmers for generations, and they have lived by farming, because there are more brothers and sisters in the family, and they have lived relatively poor since they were young.
In order to change this life, she dropped out of school early to work.
After working hard outside for 5 or 6 years, under the arrangement of the family, she married her future husband Yu Bingquan.
His family also farmed, lived in the town next door to Zhang Fangfang, was born in 1988, and was initially Chinese.
Fortunately, he was down-to-earth and hardworking, knowing that ordinary workers did not make money, so he learned the craft of electric welding and went south to work, and it was no problem to support his family.
In this way, the two saw each other under the matchmaker's matchmaking, and got married in less than half a year. The young couple was affectionate, and it didn't take long for their children to be born, and the mother and daughter were safe.
In order to take care of the baby, Zhang Fangfang quit his job and became a full-time wife. Two years later, a new little girl was added to this small family, from a family of 3 to a family of 4.
I thought that life would always be so dull and happy, but I didn't expect the accident to come so quickly.
In 2013, Yu Bingquan accidentally injured his eye while welding, and became a grade 8 disability.
The job is gone, and the family can only return to their hometown in disgrace. Fortunately, I saved a lot of money before, so I bought a small house in the town, and the two daughters went to school in the town.
Yu Bingquan found a job moving cement in the town, and although he was tired, he earned a lot of money.
Seeing her husband working so hard, Zhang Fangfang was a little distressed, plus the children had gone to school, she was idle at home, so she wanted to go to the construction site to help.
The husband and wife share the burden, the work is easy, and they can also increase their income, so why not do it.
The salary is paid daily, and you can leave at any time if you don't want to do it.
rushed to this freedom, no matter how his family stopped him, Zhang Fangfang still insisted.
In 2014, at the age of 24, she also started to move cement.
The two of them worked for a month, and at most, they could get five or six thousand, which is a high salary in a small county.
After working like this for two years, Zhang Fangfang ushered in a big opportunity to change his life.
Opportunity
In 2017, short videos began to explode. When people are bored at home, they love to watch short videos to relieve boredom.
This short video platform has become a good opportunity for the general public to turn over in an instant.
Zhang Fangfang also decided to make a short video after seeing so many examples of grassroots like her who turned into millions of Internet celebrities overnight.
Just do it, and soon she applied for an account online and named it "Xiaoyue Nini (inspirational cement girl)".
In order to highlight the explosive point, Zhang Fangfang set up a personal design for himself: inspirational Cinderella after the 90s.
Every day is to update the daily life on the Internet, selling miserably, extremely exaggerated, saying that he can carry 20-80 tons of cement every day.
In order to highlight the reality, he also walked around in front of the camera, carrying cement on his back.
In this way, netizens believe in her character design even more, and they have praised Zhang Fangfang, and even often rewarded.
"Who said that the post-90s generation is not good, look at Zhang Fangfang, this is an example!"
"She's really amazing, this kind of work, many men can't do it, praise her!"
With the blessing of personality and traffic, the fans of Zhang Fangfang's account quickly exceeded 10,000, 100,000, and hundreds of thousands.
Because of this, she was nicknamed "Cement Girl" and "Cement Shih" by netizens.
This explosion allowed them to eat the dividends of short videos and make a lot of money.
And Zhang Fangfang's family couldn't sit still when they saw it.
One by one, they also began to register accounts, and accounts such as "Cement Brother - Cement Sister's Husband", "Cement Sister - Cement Sister Sister" and other accounts emerged in endlessly.
Relatives and friends also relied on the traffic of the cement girl to gain a wave of popularity and made a small profit.
But in the era of short videos, it is changing with each passing day, one day at a time, and it is updated quickly, and if there is no novel and attractive content, it will soon be forgotten and eliminated.
Seeing that the popularity of the cement girl has decreased, they also began to look for a new breaking point, which is the beginning of the scene.
But how can people who can do anything for the sake of popularity be willing to give up the network dividend and return to mediocrity?
Status: Start over
suffered such a big blow, Zhang Fangfang and her husband still did not give up.
After the previous popularity faded, she secretly registered a new account - Sister Fangfang.
Maybe he learned from the experience of the last time, and began to take the route of "that little thing at home and outside the home", but it still sold miserably.
All kinds of things about being bullied and scolded by my mother-in-law and husband are not easy.
While talking about being unhappy, she and her husband had three children and a younger son.
Netizens knew about their family's comments, and they didn't buy it this time, so the small videos they shot were not very popular.
Seeing that Zhang Fangfang and his wife had no money to make, they came up with some "new methods".
In 2023, in order to become popular again, they will choreograph a big drama of "family ethics".
Mother-in-law and daughter-in-law fight, husband domestic violence and cheating, wife pregnant but father has someone else, etc., all kinds of family big melons take turns, but netizens subvert the three views.
Perhaps for the sake of realism, Zhang Fangfang also divorced her husband Yu Bingquan, and sold another wave of misery.
However, their next unbounded behavior made everyone fall into the eyeballs.
After the divorce, they were still involved with each other, and the relationship was simply untidy and messy, and a wave of "sadomasochistic love" was staged.
The ex-husband chased love again, the two reconciled and sprinkled dog food, and divorced because of trivial matters, remarried, divorced, and robbed her husband with her best friend......
In short, it is to shoot all kinds of jokes that destroy the three views to gain popularity. Fortunately, netizens are sharp-eyed and do not fall for them.
brief summary
Small videos can help us at the grassroots find a new way to make a lot of money.
But I still hope that everyone can keep their original intentions, make money properly, and don't lose the bottom line for money and embark on the road of no return!
I wish you all good health and wealth in the new year!!
Resources
[1] Fuping Procuratorate - "Cement Xi Shi: Selling Miserably Became Popular, Her Husband Divorced Her After the Scam Was Exposed, Now It's Really Ironic"
[2] Weifang High-tech Procuratorate - "Cement Xi Shi: Selling Miserably Became Popular, Her Husband Divorced Her After the Scam Was Exposed, Now It's Really Ironic"
[3] Dali Procuratorate - "Cement Xi Shi: Became popular by selling, and her husband divorced her after the scam was exposed, and now it is really ironic"
[4] Upstream News - Count the 6 major "character fraud" Internet celebrities: inspirational life is all acting, and it is difficult to recover and reward
[5] The inspirational story of "Cement Shih Tzu" turned out to be a scam, and it was exposed by netizens at this moment of life