(The article is from the official account of the Black Cat Club)
At the beginning of the new year, in addition to the major Year of the Dragon theme activities, there will be waves of brand launches, and major brands want to win the first batch of popularity in the new year!
Today, Sister Cat will take you to see the 2024 new brand conference, each brand has its own characteristics! Inspiration is worth learning from~
Xpeng X9 launch conference
Event time: January 1, 2024
Venue: Guangzhou International Media Port
On January 1, the Xpeng X9 launch conference was held in Guangzhou International Media Port. With the theme of "Wisdom Leads the Starship Pilot", Xpeng Motors joined hands with guests from all walks of life such as science and technology, literature and art, and sports to bring the first press conference of China's automotive industry in 2024.
In the specially built high-tech outdoor space under the Canton Tower, Xpeng Motors officially released its latest flagship model, the Xpeng X9. There were also a number of unique booths at the press conference, allowing visitors to observe the design aesthetics of the new car up close.
"National Color, Heavenly Fragrance, Oriental Aesthetics" color conference
Event time: January 1, 2024
Location: Haitang Bay Beach, Sanya, Hainan
Traditional Chinese colors, with their majestic and profound, beautiful and natural characteristics, coexist with heaven and earth, and coexist with all things.
At this color conference, in addition to the blending and collision of color ideas, the 2024 oriental theme color - "Leaf Color" was also released, with creative transformation thinking, "taking" its aesthetic essence and symbolic meaning in history and culture, and "using" its style image and value in current life.
On the passage leading to the venue, there are also rows of color columns, all of which are taken from the oriental aesthetic colors of classical Chinese poetry. On the other side of these columns of color is an all-glass mirror. When the sun rises, the color column is reflected in a richer array of colors.
January 1, 2024 at 7:50 a.m., three o'clock in the morning. Between the clouds in the sky, the red sun rises in the east, blazing like fire, the waves are surging, the floating light is golden, and it is beautiful. In the specific and vivid, poetic and romantic scenery, in the blending and changing of the traditional Chinese five colors (blue, red, white, black, and yellow), this event also officially released the 2024 theme color of the national color Tianxiang Oriental Aesthetic Color - Leaves.
The OPPO Find X7 series global flagship launch
Event time: January 8, 2024
One of the highlights of the conference is the large product experience area, which is built in a black and white minimalist style, with solid materials for the booth, a sense of futurism and craftsmanship, and a Chinese screen with "bamboo" as an element as an embellishment, making the entire exhibition hall look more dynamic.
In order to highlight the OPPO Find X7 imaging technology, the image gallery is created through the door made of black light strips, entering a mysterious image space, and the high image walls on both sides display luminous photos of various colors, which has a strong visual impact, which is very suitable for taking photos here.
The outfield also set up a display area in cooperation with the Champions League, and the stage area follows the minimalist stage style commonly used in the OPPO press conference, although there is only one large screen, but the lighting configuration is very elegant, and the overall stage visual effect is very dazzling.