According to the WeChat public account of Shanghai Market Supervision on January 8, the content of chicken or duck skin in the "pork dumplings" of Haibawang (Shantou) Food Co., Ltd. (hereinafter referred to as "Haibawang") is higher than that of pork. Haibawang was fined RMB 500,000 for false advertising.
The content of chicken or duck skin in the 19 quick-frozen dumplings was higher than that of pork
According to the Shanghai Market Supervision Bureau, from November 2020, affected by the sharp increase in pork prices, in order to reduce the cost of raw materials, Haibawang has greatly reduced the pork content in 19 quick-frozen dumpling products such as "cabbage pork dumplings 500g", resulting in the content of chicken or duck skin in the ingredients of the above products being higher than that of pork, and pork is no longer the main ingredient of the above-mentioned dumpling filling ingredients.
In order to gain a competitive advantage, Haibawang designed and produced its own product packaging, and still used the eye-catching font "pork dumplings" as the product name on the outer packaging of the above-mentioned 19 quick-frozen dumpling products, and did not remark in a conspicuous position to indicate the change of the main ingredients of the product, resulting in consumers misidentifying the product ingredients.
At the time of the case, Haibawang sold a total of more than 140 packages of the above-mentioned types of quick-frozen dumpling products.
In order to reduce costs and gain competitive advantages, Haibawang used the product name to falsely advertise the product characteristics, which violated the provisions of Article 8, Paragraph 1 of the Anti-Unfair Competition Law. In February 2023, the Shanghai Changning District Market Supervision Bureau ordered the parties to stop the illegal acts and fined them RMB 500,000 in accordance with the provisions of Article 20, Paragraph 1 of the Anti-Unfair Competition Law.
This is not the first time that Haibawang has "sold dog meat on the head of a sheep" According to media reports, as early as 2016, Haibawang products were detected with similar problems.
From March 21 to April 25, 2016, the staff of Chengdu Institute for Food and Drug Control, Sichuan Province, sampled eight batches of frozen foods such as peeing beef balls and shrimp crisps produced by Chengdu Haibawang Food Co., Ltd., and the inspection results were all unqualified.
On March 25 of the same year, in the Changxiang Food Business Department of Jiangbei District, Chongqing, the staff of the local Food and Drug Administration sampled the "Haiwang" peeing beef balls of Chengdu Haibawang Food Co., Ltd., and no bovine-derived ingredients were detected, but duck-derived ingredients were detected.
In 2022, the Shanghai Municipal Commission for the Protection of Consumer Rights and Interests purchased a batch of fish balls on an e-commerce platform and found that most of the product ingredients were "surimi" or "frozen surimi", but many fish ball products were adulterated with other meats, among which the main ingredient of "Haibawang Burst Pulp Small Fish Balls" turned out to be chicken.
According to the company's investigation data, Haibawang (Shantou) Food Co., Ltd. was established in May 1994, the legal representative is Zhuang Zonglin, and its business scope is mainly food production and food sales.
Netizen comments
Many netizens said that they often buy Haibawang's products, but they didn't expect it to be falsely advertised.
2024
China Women's Daily, China Women's Movement
Source/Shanghai Market Supervision, Southern Metropolis Daily, News Morning Post Editor-in-Charge/Tian Yuan Huang Die, Chen Xiaobing Review/Yifan Producer/Zhifei