All-media reporter Li Jian and Yuan Shufen
As soon as Kweichow Moutai in the Year of the Dragon was released, it became a popular product in the liquor industry in early 2024. On January 9, less than three days after the subscription was opened on the "i Moutai" platform, the market price of the product was much higher than the official retail price of Moutai of 2,499 yuan, and multiple price comparison platforms offered a price of more than 5,000 yuan. The e-commerce platform also claims that the first batch of successful purchasers can obtain the qualification of transferring and picking up the goods at a price of up to 7,000 yuan.
The Kweichow Moutai products launched by Kweichow Moutai this time are divided into a single bottle of 53 degrees 500 ml and two bottles of 53 degrees and 375 ml per box. At present, the most discussed product in the market is the 53 degree 500 ml specification product, which is also the product that can best reflect the popularity of Kweichow Moutai in the Year of the Dragon.
On January 9, the reporter saw that the market price of a single bottle of Kweichow Moutai in the Year of the Dragon displayed by a famous wine comparison platform was 5,500 yuan, and if it was a complete original box product, the market price of a single bottle could reach 6,000-7,000 yuan. The price is high and you can't buy it at all, what is the reason for this?
In the eyes of the industry, the market price of Moutai has been fluctuating, and there are also many differences between different years of Zodiac liquor. The person in charge of a trading company in Zhumadian believes that there are two main reasons for the difference in the price of different Moutai zodiac liquors: one is the influence of market supply and demand, and there are differences in the supply and market demand of Moutai zodiac liquor in different years, resulting in price fluctuations; According to past experience, the Year of the Ox and the Year of the Tiger, including the Year of the Rabbit zodiac Moutai, were speculated to about 7,000 to 8,000 yuan when they began to be sold, but after a period of decline, in the second half of the year, the price would stabilize to 3,000 to 4,000 yuan. Therefore, according to the judgment of professionals, the final price of Moutai in the Year of the Dragon will also stabilize to about 4,000 yuan. However, the dragon is a large genus, and it also has a certain symbolic meaning in China, and its collectible value may be higher than that of other zodiac Moutai liquors. If the distillery has a large volume, its added value will be relatively limited, so it is recommended that you consider waiting for the second half of the year to start collecting.
Judging from the past situation, Moutai Zodiac Liquor will indeed have a high premium in the early stage of its listing, but then the price will fall back, because the price will stabilize as the market supply increases and consumers' enthusiasm for buying gradually decreases. As for how long the market price of Kweichow Moutai can be supported at a high level, it also depends on a variety of factors, including market demand, supply, economic policies, etc. (Edited by Zhan Yunqing)