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As the saying goes, middle-aged men have three treasures: fishing, Moutai, and Archaeopteryx, depending on how high the man's consumption is, it depends on how many Arc'teryx clothes there are.
Just recently, Archaeopteryx has become popular again, the reason is that its newly listed jacket has risen to a sky-high price of 12,000, but it is still in a state of hard to find, it can be said that this wave, Archaeopteryx is really "crazy".
But in addition to the joy, some people suddenly discovered that the new jacket of Arc'teryx this time "hit" the Meituan takeaway cycling uniform!
This not only makes people curious, is it true that the tastes of the rich are so "wonderful"? What is the charm of Archaeopteryx's clothes this time, which makes so many men so ""?
12,000 jackets?
If you want to ask what is the hottest clothing style in the spring and winter of the past two years, then the jacket will definitely occupy a position.
Among the many jacket brands, Archaeopteryx has become the biggest favorite in the hearts of men, and people who walk on the streets of Beijing will be able to see the figure of Archaeopteryx.
It can be said that the status of Archaeopteryx in the minds of men is no less than that of Hermes in the hearts of women.
On January 1st, with the arrival of the Year of the Dragon, Archaeopteryx's offline platform and all online platforms successively launched a set of jackets for the Year of the Dragon New Year limited series.
This jacket, according to reports, is inspired by the spirit of the dragon, digging deep into the Oriental philosophy of production, with "dragon scales" dragon scales as the design element, set up two men and women, and in the cuffs and inner pockets customized the series of exclusive dragon scale limited pattern, it sounds very tall.
But when netizens saw the photos of this design, they were shocked, because the color scheme of this suit is very familiar and often seen in life, isn't that the Meituan takeaway cycling uniform?
The same yellow, the same label position, from a distance, even the logo is similar to Meituan Takeaway, this wave, Archaeopteryx really wants to cry without tears.
However, although the shape looks a little ugly, it still can't resist the man's love for Archaeopteryx, and on New Year's Day, Archaeopteryx really achieved "door-to-door no goods".
In a sense, Archaeopteryx did respond to the arrival of the Year of the Dragon, after all, "queuing up like a dragon" also has the word dragon.
But things did not end like this, under the strong purchasing power, the Archaeopteryx Dragon Year Limited was soon sold to a state of no stock, in the face of this situation, the second-hand website began to move, the original price of 8200 yuan of it, for a while it was directly fried to about 12,000 yuan, the value of one-third.
This surprised everyone, why a piece of clothing can be copied so fiercely, in fact, this is a normal phenomenon!
Since ancient times, any item has a collection value, they may appreciate or depreciate, but as a luxury ornament plus limited, then it can be said that buying is earning.
However, there are also many netizens who wonder what kind of psychology is it to buy these expensive and unsightly people, it is very simple, showing off wealth, after all, rich and capricious.
And there are many more things like this.
"Wisdom and Commerce"
Have you ever seen the strange thing that umbrellas are not waterproof, swimsuits can't swim, and darts can't fly?
In fact, these things exist, and they are all items with a price of more than 10,000 yuan, when you understand it clearly, you will find that it turns out that "useless" is the entry standard of luxury!
Gucci and Adidas are very famous luxury brands, especially Adidas, in the early years, it can be said that it was really popular, from middle-aged to children, everyone has the main purpose of owning Adidas.
And just a few years ago, these two bigwigs joined forces and directly produced a co-branded umbrella with a price of 10,000.
The price can be said to be very high, but the most bizarre thing is that this umbrella is not waterproof!
Although the 100,000 yuan umbrella on the Rolls-Royce is more than 9 times more expensive than this umbrella, people can still block the rain, and it is really a luxury that does not trap the poor.
In addition to this product, Gucci also released a product that "does not have the basic functions of the product at all", which can be said to be the ultimate in "uselessness".
In 2018, Gucci released an ivory one-piece swimsuit with the Gucci logo and a print on the chest, which alone dared to price more than 3,000 yuan.
What's even more outrageous is that this swimsuit is labeled as not swimming, because the material of the suit is 80% nylon and 20% spandex fiber, which will cause a chemical reaction when it hits the chloride in the water, resulting in a decrease in the elasticity of the fabric.
That time on sale, foreigners were directly confused, and they complained one after another, will anyone really buy this kind of clothes? The answer is yes.
For example, some celebrities, as well as all kinds of fashionable beauties, especially love this swimsuit, because they have discovered one thing, this swimsuit looks particularly good with jeans.
But the most powerful thing has to be Balenciaga's broken shoes, which are definitely classics.
As a famous luxury brand in France, Balenciaga's products can be said to be very messy, ready-to-wear, leather goods, fragrances, intimate clothing, etc., which are deeply loved by people.
However, among their many products, the most eye-catching is undoubtedly the broken shoe, a "completely ruined" shoe.
Seeing this strange shape, it cannot be denied that the designer in Paris is indeed powerful, but even more powerful is the promoter, a shoe designated for environmental protection, priced at 12,000 yuan, and only sold in a limited edition of 100 pairs.
It is worth mentioning that the price of the undamaged version of this shoe is much lower than the damaged version, and I don't know who is buying these strange products.
Tiffany & Co. once released a paper clip that cost as much as 1,500 yuan, and it is almost indistinguishable from the cheapest, basic paper clip that people use.
Curious, what exactly will the buyer use this paper clip for?
The same Tiffany, it has long ago sold a very commonly used item, that is, a ball of yarn, but the luxury jewelry is naturally different from the use of ordinary people, this ball of yarn, is made of silver.
It does use a little bit more than a paper clip, but that's all, because its price is more expensive, up to more than 80,000 yuan, which can't be said to be useless, but really useless!
Comparing these, I suddenly felt that Archaeopteryx was a true conscience.
So how did the Archaeopteryx jacket become popular on the mainland?
Archaeopteryx jacket
In fact, in the beginning, jackets were not a popular fashion, but a favorite of outdoor sportsmen.
This is because the jacket has the effect of wind protection and warmth, and for outdoor athletes who often face harsh environments, the function of the charge is exactly what they need.
Because of such characteristics, the jacket mainly considers the function, not the appearance.
However, with the improvement of people's living standards, more and more people like fashion, and jackets are no exception.
A long time ago, whether rich or poor, Western countries liked to wear suits and leather collars when they went out, and the emergence of "mountain style" changed the wearing Xi of Western countries.
At the closing ceremony of LV autumn and winter men's wear in 2020, this trend was pushed to the whole country, and it is worth mentioning that when a well-known trend host came to the stage to thank him, he was wearing a blue jacket of Archaeopteryx.
This directly allowed Archaeopteryx to catch the express train of the times and quickly became a new generation of fashion brands in the eyes of people.
The major luxury brands have also begun to introduce sports-style clothing design, and this trend soon rushed to the mainland, which is deeply loved by the mainland middle class, Archaeopteryx is one of them, and it is also a big brand that holds customers tightly.
Two years after the middle class was not fresh, many migrant workers also discovered the advantages of the jacket, which can not only protect against the wind and rain, but also wear it over mountains and mountains, and has a wide range of applicability.
In this way, the jacket entered the mainland, but the jacket also has a disadvantage, that is, the price is getting higher and higher year by year, and as a luxury Archaeopteryx in the jacket, it is thousands and tens of thousands.
And, no matter how expensive Archaeopteryx is, there are always people who like to buy it, and there is never a shortage of customers, so to speak, young and old.
Today, "wearing Archaeopteryx with LV" has become a classic outfit.
Of course, the price is also related to the material of the jacket, the jacket is divided into two types, one is suitable for outdoor climbing and wading hard shell, most of the hard shell jackets on the market are derived from a kind of cloth called "century cloth" in the United States.
This kind of fabric is very widely used, whether it is aerospace, medicine, military, it can be seen, so naturally, the price of this kind of fabric is very high.
The other is the soft shell, the soft shell is a little less breathable than the hard shell, but the wear is softer, for people who live in the city and pay attention to fashion, it is completely sufficient.
The price of this part is cheap, but there are a lot of "fakes", and most of the jackets on the market cannot be called jackets, so rich people never choose bargains, but choose brand jackets, at least there is no problem with fidelity.
Moreover, people in the mainland like to travel when they are idle, and at this time Archaeopteryx has begun to play a role, coupled with the expensive price, Archaeopteryx has become the capital to show off their wealth.
People with Archaeopteryx and those without Archaeopteryx are two classes, which is the reason why most people buy Archaeopteryx, and they even call themselves "birdmen, and don't want to talk to people who don't have birds".
Epilogue:
The trend of fashion is always very fast, with the rise in the price of major brands, many people are now sober, especially in the winter of a few years, many people would rather wear a few hundred down jackets than thousands of high-end down jackets.
In this case, how far can the Archaeopteryx go? What do you think of the Archaeopteryx Dragon Year Limited Jacket?