Recently, Archaeopteryx's newly launched "Year of the Dragon Limited" clothing has become popular again, and now it is hard to find. On New Year's Day, 46-year-old Mr. Xing came to the Arc'teryx store in Wangfu Central, Beijing, early to line up to buy the "Year of the Dragon Limited". "I came at half past six, and it took me three and a half hours to get a set, which was not easy. ”
"The store opened at 10 o'clock on the 1st, and the 'Year of the Dragon Limited' was sold out at 10 o'clock, and there was no replenishment later. You can take a look at the second-hand platform. The clerk of the Arc'teryx Wangfu Central store said that the "Year of the Dragon limited" models sold in the store, including jackets and T-shirts, have long been out of stock. The reporter saw on a second-hand platform on the 9th that the original price of 8,200 yuan Archaeopteryx "Year of the Dragon Limited" jacket has been fried to about 12,000 yuan.
Known as one of the "Three Treasures of Middle-aged", Archaeopteryx is a powerful tool for its parent company Amalfen Sports to attract money in the Chinese market. Recently, Amalfen Sports officially submitted a prospectus and plans to be listed on the New York Stock Exchange.
▲Archaeopteryx Beijing Wangfu Central Store According to the new longitude and latitude
Nearly 80% of Greater China's revenue comes from Arc'teryx
Two days ago, Liaoning's fashion blogger Miss posted a set of photos of herself wearing an Archaeopteryx "Year of the Dragon Limited" jacket and skiing at Songhua Lake in Jilin. She says she is a loyal consumer of Archaeopteryx. "I think Archaeopteryx is both practical and stylish, and I wear it all year round for skiing. ”
Mr. Xing said that the reason why he often buys Archaeopteryx is that there are many types of Arc'teryx and can meet the needs of travel and work. In recent years, Archaeopteryx has also seen a more than just middle-aged people. "Every time I go to the store, I see that there are young, middle-aged and elderly consumers. ”
▲ Jacket in the Archaeopteryx store According to the new Jingwei
For the future growth strategy, Amalfen Sports said that it will further penetrate the main market and strategically expand the market. "Arc'teryx's future growth will build on its momentum in North America and Greater China, seeking opportunities in Europe and the rest of Asia Pacific. ”
Source: Sino-Singapore Jingwei