The small goal of 2024 is announced, and these four car companies will account for one-third of the auto market?
2023 has just passed, car companies have started a new round of "satellite" competition, although there are few car companies that completed the goal last year, but they must not lose in momentum, and they are also full of confidence in the car market in 2024.
A few days ago, a report from the statistics of the China Automotive Digital Research Institute in 2024 new energy vehicle companies or brand sales targets caused heated discussions, many car companies have significantly raised their New Year's sales targets, of which only BYD, Chery, Geely, Great Wall The sum of the sales targets of the four car companies is more than 10 million units, even if the car market can reach the scale of 30 million vehicles this year, these four car companies will also seize one-third of the market, which is really not to leave a "way to live" for other car companies However, judging from the degree of completion in 2023, it does not matter whether these car companies can complete it, after all, there is a goal incentive that is the most important.
Chery challenges to double sales
According to internal sources in Chery Automobile Group, the sales target for this year is 2 million units, and the company plans to double that number to 4 million units next year. This scale makes Chery one of BYD's biggest competitors.
According to reports, according to the plan, Chery's four brands (including Chery, Jietu, Xingtu and iCar) will launch more than 10 new energy models in 2024. These models include Fengyun A8 and Fengyun A8 Pro, Fengyun T6, Fengyun T9, Fengyun T11, Xingtu Xingji ET, Jietu Shanhai L6 and iCARGT.
Although there is a gap between Chery and other independent brands in marketing, Chery has also reaped sales of 1.88 million units in 2023 with good quality and high-quality exports in the past two years, but the sales volume in the local market is not very high, ranking behind BYD, Changan, Geely, and Great Wall Motors, and the sales growth in the past year is mainly due to the hot sales in overseas markets.
And at present, Chery's sales mainly rely on fuel products, and the performance of new energy is not as strong as BYD's own brands, although it has brought Fengyun A8, T9, Shanhai L9, Jet Traveler plug-in hybrid version, iCAR 03, Shuxiangjia, Star Era and other new energy products, but these products do not show explosive potential at present, superimposed micro electric vehicle market saturation, Chery's micro electric vehicle sales are not as good as before, so Chery wants to double sales this year, there is still a lot of difficulty.
BYD does not have many growth points
BYD will sell a total of 3024417 vehicles across its brand in 2023, including 3012906 passenger car sales, up 61.8% year-on-year, exceeding the annual sales target of 3 million units set at the beginning of last year. If BYD can maintain this growth rate in 2024, its annual sales are expected to reach an extraordinary achievement of 5 million units.
According to the predicted data, BYD's sales in 2024 are only estimated to start at 4.5 million, and the sales growth of 1.5 million units a year is still conservative compared to Chery.
However, the increase of 1.5 million units, it is not easy for BYD, and the completion of 3 million units this year is also achieved by the joint efforts of the year-end price reduction and dealers, and it is still unknown whether it can continue to seize the market by relying on the first-mover advantage this year.
At present, the sales pillar of Dynasty Automobile is the Qin, Song, and Yuan series, and the lineup of competitors that these three cars have to face is getting stronger and stronger, and its technology objectively has no leading edge, and the sales soaring in the past two years is only because of the first-mover advantage. The lineup of Ocean Motors is basically the same as that of Dynasty Motors, but there are more entry-level small electric vehicles, which is also the key to BYD's sales explosion. However, the competition in the small car camp in the future is also fierce, and the product advantages of both Seagull and Dolphin are no longer obvious, and other independent brands have coveted this market segment for a long time.
The main off-road equation leopard and the main high-end Yangwang two brands are destined to be niche markets, and can not bring substantial growth in sales to BYD, the future BYD wants to sell explosive also rely on overseas to find a market, but in terms of exports, compared with Chery and SAIC, BYD is also a latecomer, so BYD wants to achieve 1.5 million growth on the basis of 3 million is also very challenging.
Geely and the Great Wall seek stability
Geely's total sales in 2023 will reach 1686516 units, a year-on-year increase of about 18%, although it has exceeded its annual sales target, Geely still set a relatively safe target, and its sales target for 2024 is set at 1.9 million units, with new energy sales increasing by more than 66%. As the head of its own brand, Geely Group's transformation pace was also very rapid last year, with its Geely, Lynk & Co, Zeekr, and Ruilan brands selling 487461 new energy vehicles in 2023, a year-on-year increase of more than 48%.
At present, Geely is launching a large number of new cars are on the market, among which Extreme Krypton 007 and Galaxy E8 have good product strength and sincerity, so under Geely's continuous new energy offensive, this year's target of 1.9 million vehicles is only 210,000 units higher than last year's sales of 1.69 million units, which is not difficult to complete.
Great Wall Motors has been relatively low-key recently, and has not completed its task for several consecutive years, and its sales have been hovering around 1 million units, but Great Wall is obviously not discouraged and continues to put forward better expectations and strict requirements for itself.
Not long ago, an investor asked Great Wall Motors, what is the target sales volume for next year? Great Wall Motor said that the sales target for 2023 is 1.6 million units, and the sales target for 2024 is 1.9 million units. Great Wall Motor's annual sales in 2023 will be 1.23 million units, and the target for 2024 will be 1.9 million units, with a target growth rate of more than 50%, which is expected to be difficult to achieve.
Great Wall Motor's full-year sales in 2023 will be 1.2307 million units, and the annual sales target is 1.6 million units, with an annual sales achievement rate of 77%. Great Wall's sales completion rate in 2023 is the lowest among these leading companies, and not only that, but the completion rate of Great Wall in the new energy field is also relatively low.
Although the tank and pickup brands performed well and achieved the first place in the market segment, the new energy transformation and the high-end transformation of the WEY brand were not satisfactory. According to the data, Great Wall Motor's new energy sales were 262,000 units, although a year-on-year increase of 98.74%, close to a year-on-year increase of 100%, but there is still a certain gap with its target of 640,000 units, and the annual sales achievement rate is only 40%.
Among them, the annual sales of Haval New Energy reached 77,500 units, the cumulative sales of WEY brand last year were 41,600 units, a year-on-year increase of 14.35%, and the cumulative annual sales of ORA in 2023 were 108,500 units, a year-on-year increase of 4.35%. There is a big gap between such new energy performance and BYD and Geely and other head brands. Therefore, in order to achieve the sales target of 1.9 million units, Great Wall Motors also needs to come up with more products and sincerity in new energy.
Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said that 2024 may be a key year for China's new energy vehicle industry to further enhance its global status and further consolidate its role in the country's economic and social development, and the scale of new energy vehicle production and sales may be further expanded, which is expected to reach 13 million, with a growth rate of about 40% and an overall penetration rate of more than 40%.
Based on this background, the major independent brands have set an exaggerated goal, but also want to quickly seize the market with the help of new energy products, but with the increasingly fierce market competition, it is not easy to achieve millions of sales results, especially with the strong entry of Huawei and Xiaomi, the future competition in the new energy market will inevitably be more intense, and the major car companies should not set a goal that can not be achieved basically, it is better to do a good job in new energy products in a down-to-earth manner, after all, good products are the premise of achieving sales targets.
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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}a{color: #576b95; text-decoration:none;-webkit-tap-highlight-color:#0000;-webkit-user-drag:none}a{color:#7d90a9; color:var(--weui-LINK)}a,button{cursor:pointer}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and 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