2024年小目标公布，這四家車企就要占車市三分之一？

2023年剛剛過去，車企們就開始了新一輪的“放衛星”大賽，雖然去年完成目标的車企寥寥無幾，但在氣勢上絕不能輸，對于2024年的車市也是充滿了信心。

日前，一份來自中汽數研統計的2024年新能源車企或品牌銷量目标引起熱議，多家車企大幅上調新年銷量目标，其中僅比亞迪、奇瑞、吉利、長城四家車企的銷量目标之和就一千多萬輛，就算是今年車市能達到3000萬輛的規模，這四家車企也要搶占三分之一的市場，真的是不給其他車企留“活路”，不過結合2023年的完成度來看，這些車企是否能完成不重要，畢竟有一個目标激勵才是最重要的。

奇瑞挑戰銷量翻倍

根據奇瑞汽車集團内部消息，今年的銷售目标為200萬輛，明年計劃将這一數字翻倍至400萬輛。這一規模使奇瑞成為比亞迪最大的競争對手之一。

據報道，按規劃，2024年奇瑞旗下四個品牌（包括奇瑞、捷途、星途和iCar）将推出超過10款新能源車型。這些車型包括風雲A8及風雲A8 Pro、風雲T6、風雲T9、風雲T11、星途星紀元ET、捷途山海L6以及iCARGT等。

奇瑞這些年給人的印象都是悶頭幹活的理工男形象，雖然在營銷上和其他自主品牌有些差距，但近兩年奇瑞靠着不錯的品質與高品質的出口在2023年也收獲了188萬輛的銷量，不過在本土市場的銷量并不是很高，排名在比亞迪、長安、吉利、長城汽車之後，近一年的銷量增長主要得益于海外市場的熱銷。

并且目前奇瑞銷量主要依靠燃油産品，新能源表現并不如比亞迪等自主品牌強勢，雖然帶來了風雲A8、T9、山海L9、捷途旅行者插混版、iCAR 03、舒享家、星紀元等新能源産品，但這些産品目前并沒有展現出爆款潛質，疊加微型電動汽車市場飽和，奇瑞旗下微型電動車銷量也不如前，是以奇瑞要想在今年實作銷量翻倍，還是有着不小的難度。

比亞迪增長點不多

比亞迪2023年全品牌共計銷售3024417輛，其中乘用車銷量為3012906輛，同比大漲61.8%，超額完成去年初定下的300萬輛年銷目标。如果2024年比亞迪依然能夠保持這種增速，年銷量将有望達成500萬輛的非凡成就。

根據預測的資料來看，比亞迪2024年隻是預估450萬起步的銷量，一年帶來150萬輛的銷量增長相比于奇瑞還是保守了。

不過150萬台的增量，對于比亞迪而言難度也不小，今年完成300萬輛也是靠着年底降價與經銷商的共同努力才達成的成績，今年能否還能靠着先發優勢繼續搶占市場還是未知。

目前王朝汽車的銷量支柱是秦、宋、元系列，這三台車所要面對的競争對手陣容越來越強，并且其技術客觀上并無領先優勢，近兩年的銷量暴漲隻是因為先發優勢。海洋汽車的産品線陣容與王朝汽車基本相同，不過是多出了入門級小型電動汽車，這也是比亞迪銷量爆發的關鍵。不過未來小型車陣營的競争也很激烈，不論是海鷗還是海豚的産品優勢都不再明顯，其他自主品牌已經觊觎這一細分市場很久了。

而主打越野的方程豹和主打高端的仰望兩個品牌注定是小衆市場，并不能給比亞迪帶來銷量上的實質性增長，未來比亞迪想要銷量爆發也要靠去海外找市場，但出口方面，和奇瑞與上汽相比，比亞迪也是屬于後來者，是以比亞迪要想在300萬基礎上實作150萬台增長也是很有挑戰性。

吉利和長城求穩

吉利2023全年總銷量達1686516輛，同比增長約18%，雖然超額完成全年銷量目标，但吉利還是定了一個比較穩妥的目标，其将2024年的銷量目标定為190萬輛，新能源銷量增長超66%。作為自主品牌頭部，吉利集團去年轉型步伐也是非常迅速，旗下吉利、領克、極氪、睿藍品牌2023年全年新能源銷量487461輛，同比增長超48%。

目前吉利正在推出的大批新車正在魚貫上市，其中極氪007與銀河E8均有着不錯的産品力與誠意，是以在吉利不斷的新能源攻勢之下，今年190萬輛的目标相比去年169萬輛的銷量僅僅增長21萬輛，完成難度不大。

長城汽車最近比較低調，連續幾年沒有完成任務，銷量一直在100萬輛左右徘徊，但是長城顯然并未氣餒，持續對自身提出更好期望與嚴苛要求。

前不久，有投資者向長城汽車提問， 明年的目标銷量是多少？長城汽車方面表示，2023年銷量目标是160萬台，2024年銷量目标為190萬台。長城汽車2023年全年銷量123萬輛，2024年目标為190萬輛，目标增速超過50%，預計完成難度較大。

長城汽車2023 年全年銷量為 123.07 萬輛，全年銷量目标為 160 萬輛，全年銷量達成率為77%。長城在 2023 年的銷量完成率在這些龍頭企業中是最低的，不僅如此，長城在新能源領域的完成率也是比較低。

雖然坦克與皮卡品牌表現不錯，都取得了細分市場第一，但新能源轉型與魏牌的高端轉型都不盡人意。根據資料顯示，長城汽車新能源銷量為26.2萬輛，雖然同比增長98.74%，接近100%的同比增長，但與其目标的64萬輛還有一定的差距，全年銷量達成率僅為40%。

其中哈弗新能源全年銷量達7.75萬輛；魏牌去年累計銷售4.16萬輛，同比增長14.35%，增長有限；歐拉2023年年度累計銷售10.85萬輛，同比增長4.35%。這樣的新能源表現和比亞迪與吉利等頭部品牌相比有着很大的差距。是以要想完成190萬輛的銷量目标，也需要長城汽車在新能源方面拿出更多的産品與誠意。

中國電動汽車百人會副理事長兼秘書長張永偉表示，2024年可能是中國新能源汽車行業在全球地位進一步提升、在國家經濟社會發展作用進一步鞏固的關鍵一年，新能源汽車産銷規模或将進一步擴大，有望達1300萬輛，增速約40%，整體滲透率超過40%。

基于這樣的背景，各大自主品牌紛紛定下一個誇張的目标，也是想借助新能源産品快速搶占市場，但伴随着市場競争越來越激烈，想要實作數百萬輛級别的銷量成績，并非一件易事，特别是随着華為與小米的強勢入局，未來新能源市場競争必然更加激烈，各大車企與其定一個基本不能實作的目标，不如踏踏實實做好新能源産品，畢竟好産品才是實作銷量目标的前提。

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.1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:#191919;background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: 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174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}a{color:#576b95;text-decoration:none;-webkit-tap-highlight-color:#0000;-webkit-user-drag:none}a{color:#7d90a9;color:var(--weui-LINK)}a,button{cursor:pointer}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}