ANTA, as a leading sports brand in China, has achieved remarkable results in both domestic and foreign markets in recent years. Its Arc'teryx brand, with its high-end and professional product positioning, has attracted the attention of many outdoor enthusiasts. However, the recent Anta Archaeopteryx's Year of the Dragon limited jacket has sparked heated discussions among netizens.
As the saying goes, middle-aged people have three treasures: Moutai, fishing, and Archaeopteryx!
This Year of the Dragon limited jacket is said to have been specially launched by Archaeopteryx to commemorate the Year of the Dragon in traditional Chinese culture. However, when the price of this jacket was speculated to as high as 12,000 yuan a piece, it was impossible to grab it! Many netizens expressed shock. They have left messages on social media, questioning the value of the jacket, and some even said that "the color is unacceptably ugly". It's just like Meituan's clothes.
Isn't this a collision? 12,000 pieces of clothing are passed out and are treated as 18 yuan clothes, it will be very embarrassing
In fact, Arc'teryx is owned by the parent company Amalfen Sports, while Anta acquired Amalfen Sports a few years ago, but from 2020 to 2022, it is still in a loss-making state, with a total loss of 616 million yuan.
The global Arc'teryx stores occupy half in China, and it can be said that half of the Arc'teryx is bought by Chinese, and Arc'teryx has a revenue of 453 million US dollars in China, accounting for half of the world's total revenue.
Netizens said that the official price of this dress has been as high as 8,000 yuan, and now it is difficult to find a dress, and it has been fried to 12,000 yuan on a third-party platform.
Arc'teryx is now owned by Anta, thinking that the price will drop after the acquisition, but it is still high, strictly speaking, it is a domestic brand. Now playing outdoors, there is not one or two sets of Archaeopteryx who are embarrassed to play outdoors
The Three Treasures of Middle-aged Men: Moutai, Fishing, Archaeopteryx. has already pinched the middle-aged man fiercely
This year's Year of the Dragon is limited, and it can only be said that the appearance is too ordinary, from a distance, it is Meituan overalls, and there are too many counterfeits of Archaeopteryx on the market now, which is much higher than the number of real factories
Why is this ANTA Archaeopteryx's Year of the Dragon limited jacket so expensive? Is there a market? Who is its audience? If it were you, would you spend 12,000 on a jacket?
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