Some people say that buying luxury goods is a waste, but in fact, people's consumption levels and concepts are different, and the luxury consumption behavior itself is understandable, which is a problem of people's willingness to consume diversification, and others can not care if they are willing to spend money.
In terms of consumer experience and after-sales of luxury goods, consumers generally have high expectations for them and put forward higher requirements for merchants, and merchants will also provide some value-added services in order to attract high-end customers, so that consumers feel that they are worth the money and enjoy the honor while shopping.
But there are also people who are very aggrieved after spending money, and there is a huge psychological gap, and then they can't accept the reality, and feel that they have been trapped, and the bystanders also give different opinions.
A man in China made a big fuss in a luxury store in South Korea
Recently, a netizen posted a video taken in a luxury store in South Korea, a man in China chanted at the door of a luxury store, which caused heated discussions on the Internet.
Judging by the video, a middle-aged man in orange with a plaid shirt in his hand chanting in front of a luxury store:
So-and-so doesn't buy ah, I'm Chinese, so-and-so doesn't buy, all sent to the purchasing group, one counts as one!
There was a steady stream of Chinese tourists in the store, and several female tourists were curious and asked the boy what had happened, and the man began to explain the reason for the incident.
It turned out that the man bought the shirt of the brand, and after receiving the goods in China, he found that there was an eye on the clothes, that is, a small hole, and the clothes were bought big, so the man found someone to change the clothes by himself.
Perhaps in order to better explain the problem, the man suddenly emphasized that he has a home (house) in Zhangjiajie, Changsha, and Jeju Island, South Korea.
The man believes that the merchant sells things and does not care about after-sales, isn't this a pit for Chinese?
Then the man shouted again to the onlookers of Chinese tourists and purchasing agents:
Purchasing all shoot me, all in the group, Chinese do not buy!
To be honest, this scene is embarrassing!
Is the man's appeal justified? Opinions differ
To be honest, there are differences of opinion among netizens on this matter, and everyone must have guessed one or two.
Some netizens think that since they have bought luxury goods, do they really care so much? keep shouting at others not to buy them, and they have already bought them, the most important thing is that they found that the clothes had quality problems, and they did not change them at the first time, but changed the clothes themselves, and then came back to explain the law, how can it be justified?
There are also some netizens who understand the man, because he bought a luxury shirt, and the after-sales service should provide some services within his ability, what the man expressed means is that he bought a luxury shirt, and found that there was a hole after getting it, but he did not contact the after-sales service, and after trying it on, he found that the clothes were big, so he found a place to change the clothes, and finally returned to South Korea to find a store to process the clothes again, but the store didn't care!
Netizens believe that this has nothing to do with whether it is changed or not, anyway, the man did not ask for a return, but only asked to get the clothes done, whether it is inappropriate after sale.
In other words, this matter is controversial, some people think that if the clothes are changed without permission, the merchant will no longer be responsible for after-sales, but some people believe that without asking for returns and exchanges, it is necessary for the merchant to provide continuous value-added after-sales service for high-priced luxury goods, and the man's request is not excessive.
What is the truth of the matter?
It is understood that this is a British luxury brand, and the price of the product is indeed very high, and the price of a similar plaid shirt in the hands of the above-mentioned man is as high as tens of thousands of yuan on its official website, and the cheap one is seven or eight thousand yuan.
Frankly speaking, this price is completely unacceptable to Xiaobian, even if it is sold to Xiaobian for 1000 yuan, Xiaobian also feels expensive, on the one hand, there is no money, on the other hand, there is a lack of recognition of luxury goods.
So does the brand provide follow-up value-added services?
On the official website, we see the after-sales service commitment for China:
In terms of repair service, except for the coat, other clothing does not provide maintenance service, in terms of alteration service, full-price clothing can enjoy free alteration service in the store within 3 months from the date of purchase, promotional items and full-price clothing after 3 months from the date of purchase, all alteration services are charged.
But the incident took place in South Korea, will the brand provide repair services? Judging from the service commitment on the brand's English website, the service for clothing and raincoats is described as follows:
The store will provide repair and alteration services for each item in the collection, and there is no special emphasis on outerwear only repair services, which shows that the brand's after-sales service standards vary around the world, and it is not known whether the Korean store will provide shirt repair services.
It is also unclear what the disagreement between the man and the South Korean store is, whether he will no longer provide services after changing his clothes, or whether he will have to pay for exceeding the time, or whether he will not provide shirt repair services at all, although it is also possible that this is a duty-free shop.
It is worth noting that the netizen who posted the video should be an insider, and this video is likely to be taken by him, and the IP of the video belongs to South Korea, and the netizen's description of this video is:
He is too bold, he dares to provoke, don't you know him? I don't want to pay for the money, and I want the goods.
It can be seen that the netizen has a negative evaluation of the man who made a fuss, but in the video, the man who made a fuss also made it clear that he didn't want to change into new clothes, but just wanted an explanation.
Through this incident, it also further reminds consumers of luxury goods that they must find out the after-sales and service terms before buying goods, and do not make up what services should be provided for luxury goods by themselves, but find out whether there are corresponding services.
Source: Jiangbei Rong Media