On the afternoon of January 8, 2024 local time in the United States, Sony Group Corporation (hereinafter referred to as "Sony") delivered a keynote speech at the pre-show press conference of the 2024 International Consumer Electronics Show (CES2024). He first said that as a creative entertainment company, Sony has always put "people" at the heart of creativity, and is committed to creating beauty by empowering creators.
At this year's CES, the theme of Sony's exhibition is "Inspiring Creativity with Technology". At the pre-show press conference, Kenichiro Yoshida and a number of representatives from different fields of the Sony Group introduced Sony's initiatives to support creators in the music, film and television production business, new solutions for visual production and spatial content creation, fan interaction in animation, sports and games, and a series of entertainment and safety initiatives to promote the development of the mobility space. His presentation also showcased a variety of technologies that support these initiatives. He concluded his speech by emphasizing that Sony will continue to use technology to inspire creativity and embrace people's creativity.
Kenichiro Yoshida, Chairman and Chief Executive Officer of Sony Group Corporation, delivered a keynote speech
Sony exhibited CES2024 main visual
The CES2024 will officially kick off on January 9, local time in the United States, and the Sony booth at booth 21800 at the Las Vegas Convention Center will also show the audience how Sony uses technology to stimulate creativity.
CES2024 concept art of Sony's booth
From creative technology to fan engagement to expanding Kando's space, this exhibition will focus on how Sony supports creators to try more, explore more, create more, and move the world in new ways by providing innovative technology for creators in narrative, entertainment, and beyond.
Sony is also working to reduce the environmental impact of the exhibition by reusing materials from last year and adopting layout designs that reduce the use of large structures. In addition, the information boards in the booth were made of Sony's paper material, "Virgin Hybrid Material" OBM, an eco-friendly paper material made from bamboo, sugar cane and post-consumer recycled paper, selected from specific areas. ）。
CES2024 layout of Sony's booth
Expand your creativity: Create new opportunities for production with innovative technologies
At the show, Sony Pictures Entertainment (SPE) showcased a new advanced visualization device: Torchlight. It's a new, groundbreaking, advanced visualization space powered by Sony's latest patented technology in partnership with Epic Games' Unreal Engine, the world's most open and advanced real-time 3D tool.
Torchlight enables filmmakers to create digital sets in a hands-on virtual environment using Unreal Engine and virtual cameras before the subject is shot, including a virtual production toolset that seamlessly connects the virtual environment with live production using Sony's digital film camera, CineAltaV. In addition, creators have access to a variety of Sony proprietary technologies, including Sony's portable motion capture product "mocopi". These technologies, and many more, are incorporated into Torchlight's workflow, allowing creators to unleash their creativity in real time.
The Future of Content Production – Virtual Production
To further empower creators, Sony supports the development of virtual production, a new form of content production, from technology development to production solutions. In this area, Sony combines its advances in imaging, sensing, and display technologies, and leverages game engines for real-time rendering. Pixomondo, Sony PCL and SPE are providing end-to-end creative services and studio infrastructure across the globe to cover the entire process from pre-production and virtual production on-set to post-production.
Katherine Pope, President of Sony Pictures Television Studios, gives a speech
Fan Interaction: Bringing cutting-edge experiences to fans through the fusion of reality and virtuality
Sony Interactive Entertainment showcased its latest PlayStation 5 hardware lineup, including innovations such as the new PlayStation 5 Slim console, PlayStation Portal handheld, Pulse Explore wireless earphones, Access controllers and the upcoming PulseElite wireless headset. In addition, there will be a sleek metal PS5 console cover in dark ground tones and a DualSense wireless controller. Attendees will also have access to the booth's immersive racing pod, experience Gran Turismo 7 on PS5 and PlayStation VR2 (PSVR2), and get a sneak peek at NaughtyDog's new "NoReturn" mode in The Last of Us 2 Remastered on January 19.
Leverage technology and entertainment to create new fan engagement experiences
Sony is also moving forward with fan engagement programs in the sports field. Sony is currently working with Manchester City Football Club in the English Premier League on a PoC (Proof of Concept) project, which aims to create an online community for fans around the world. The closed beta has already begun, and the trial version will be available to fans later this year, and fans are excited and looking forward to the project. At the booth, attendees can watch what's new at the virtual Etihad Stadium and participate in the experience to share their passion for the team and its players.
Sony's Sports business unit has partnered with some of the world's biggest sporting events, combining VAR video assistant referee systems and ETPS electronic athlete performance tracking systems, Beyond Sports' data visualization technology and Pulse live's expertise in fan engagement to create an unprecedented fan experience for diverse audiences, including younger generations.
The next generation of immersive music experiences
Sony Music is developing new opportunities for artists to leverage game engine creation and virtual production technologies to expand engagement with fans on gaming platforms and other entertainment environments. Visitors to the booth can get a feel for three applications of its next-generation immersive music experience. The exhibition will showcase how Sony's virtual production capabilities and Epic Games' Unreal Editor Fortnite Special Edition, designed specifically for Fortnite, created the music video for the song "Jericho" by Colombian record label artist Iniko, as well as the Fortnite island "Jericho Journey" based on that video. Visitors to the booth will also be able to experience Nitewave, a new music-centric island of Fortnite created by UEFN. In addition, viewers will experience "AVNU: Where Music Meets," Roblox's music destination centered around music-related gameplay, challenges, and a collection of virtual goods, featuring music by Sony music artists such as Arista Records artist Paul Russell.
Sony Pictures Virtual Reality
Sony Pictures Markets Virtual Reality Corporation (SPVR) showcased its latest cross-platform, multiplayer VR game, Ghostbusters: Rise of the Ghostbusters, a build-on expansion of the beloved Ghostbusters universe. Exhibits include eye tracking and haptic feedback for PS VR2, the PS5's latest generation of virtual reality headsets, and PS VR2 Sense controllers. SPVR expands SPE's use of IP by producing and publishing virtual reality games and experiences across all consumer channels around the world, including home and location-based entertainment, to provide consumers with immersive entertainment.
Immersive Storytelling: Create tangible, intuitive experiences based on location-based entertainment and expand your IP in the real world
In order to provide creators with new avenues of expression and expand the value of content IP, Sony is promoting immersive experience PoC projects that leverage its sensing and interactive technologies through a group-wide collaboration. In this demonstration, attendees will be able to immerse themselves in the world of Ghostbusters using Sony's unique haptic feedback technology, markerless motion capture technology and portable motion capture product "mocopi".
In addition, SPE is focusing on location-based entertainment projects around the world, including Aquaverse, a Columbian movie water theme park in Thailand, which was selected by CNN as one of the "Best New Theme Parks in the World." The exhibit features videos describing these initiatives, including Wonder verse, its first in-house operated immersive entertainment experience in the Chicago area, which opened in January.
New creative spaces: The future is defined by more spaces at Kando Moments – the transformation of mobility
"Safety Cocoon" is a sensing technology used to improve the safety of mobility, aiming to improve travel safety. It supports vehicle safety in a variety of everyday driving situations through 360-degree detection of the vehicle's surroundings, enabling the driver to help avoid risks through pre-emptive action. At the Sony booth, attendees will be able to experience the various sensing technologies that Sony offers to make this concept a reality. By pursuing resolution and sensitivity that go beyond the naked eye, Sony's sensing technology aims to become the "eye" of mobility, thereby contributing to the realization of a new mobility experience by improving the safety of vehicles.
Kenichiro Yoshida, Chairman and CEO of Sony Group Corporation, and Toshihiro Mibe, President and Representative Executive Officer of Honda Motor Co., Ltd., took the stage for a conversation
Conclusion
At this CES, Sony showcased its products, technologies and solutions in many fields around the theme of "Inspiring Creativity with Technology", and also brought the foresight of innovative technologies and ideas, bringing targeted solutions to different fields such as technology enthusiasts and creative users. It can be said that from vision to hearing, from entertainment to safety, etc., we practice "using technology to stimulate creativity".
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