CCTV News: With the winter holiday and the Spring Festival approaching, many places in China have sent out "cultural tourism gift packages", and many scenic spots have officially announced preferential policies such as free and half-price. Not only that, all localities also rely on local resources to tap the selling points of winter tourism, launch themed products, boutique routes, and special activities to promote tourism "off-season".
Before the end of March 2024, Aba, Ganzi, Liangshan and Panzhihua in Sichuan will implement the preferential policy of "buy one get one free" for tickets for state-owned tourist attractions of 4A level and above, and free tickets for state-owned tourist attractions below level 4A. Jiuzhaigou Scenic Area publicizes and displays new scenes, new formats and new looks of the scenic spot through theme activities such as the collection of photographic works, the recruitment of travel recommendation officers, and the nature education carnival.
The Guizhou Department of Culture and Tourism announced that before February 29, 2024, tourists can enjoy the preferential policy of "one more, two reductions and three exemptions", 313 scenic spots above 3A level will implement the "one ticket and three days use system", and college, middle and primary school students across the country will enjoy free tickets for some state-owned A-level scenic spots during the winter vacation. In addition, the local government has also released winter tourism combination products including 10 air-rail combined transport, 10 branch lines and 20 self-driving tour products, focusing on natural and cultural resources such as mountains, hot springs, warm winter climate and national culture, and expanding the market through the integration of business formats.
Recently, 11 children from Nanning, Guangxi went to the Northeast to study and were warmly guarded by the local people. Guangxi has also responded to the heart-warming move by giving free tickets to scenic spots and giving sugar oranges, and many scenic spots such as Nanning, Chongzuo, Baise and Hechi have implemented free admission discounts for tourists from the three northeastern provinces. On the 6th, Bama Yao Autonomous County, Hechi City, Guangxi Province ushered in the first batch of Northeast tourists.
Encouraged by many discounts, the cultural tourism market during the winter holiday and the Spring Festival is heating up, and the "one cold and one hot" tour is the most sought after for ice and snow tours in the north and cold travel in the south.
The analysis points out that at present, the diversification of market demand and the personalization of tourists' preferences undoubtedly make the cultural tourism consumer market put forward higher requirements for the cultural heritage, service quality and product supply of scenic spots. "Explosive styles" will not come out of thin air, and require innovation and creation at all levels. In the upcoming winter holiday and Spring Festival, new consumption hotspots in the cultural tourism market will continue to emerge, superimposing more rich choices for people's leisure life.
Source: CCTV