From a popular paper to a swipe on the whole network, at the beginning of the new year, the 25-year-old Modern Express is new. On January 9, Hyundai Express's new smart client Hyundai + Gaoran was launched. In the world of thousands of complicated apps, how can Hyundai+, which is positioned as "news + culture", be refreshing?
New Vision: Minimalist design and magazine style
Open Hyundai+, you can find at first glance that the interface design is different, using a 1:1 carousel large picture and appropriate white space, and a simple magazine style to remove the chaff and highlight the key points for users. Modern Express uses minimalism to design this client, so that users can get the best visual experience and maximum reading value with the least amount of time.
New news: Based in Jiangsu, looking at the world, quickly deliver valuable news
What to see in Hyundai+: Through editorial selection and in-depth collection of reporters, Hyundai+ can provide users with in-depth and high-quality news, and use the latest media integration technology to quickly deliver valuable news.
Hyundai + client is based in Jiangsu, focusing on China and looking at the world, and strives to use the latest communication means and the infinite creativity of the team to tell Chinese stories more and more excitingly. Major current affairs reports and major theme propaganda are the characteristics and advantages of Modern Express, and we will continue to do a good job in the development of popular theoretical products, so that the party's innovative theories can fly into the homes of ordinary people.
News is everywhere and all the time. Modern Express continues to pay attention to hot events, report, comment and analyze from multiple dimensions and angles, build consensus, transmit positive energy, and bring users an extraordinary reading experience.
"Tell the truth, do practical things, and establish righteousness" is the "nine-character mantra" of Modern Express, and Modern + has opened a fast help column to actively play the role of the media to solve problems for users and run errands to help do practical things.
New culture: Rooted in the fertile soil of culture, to create a feast of cultural boutiques
Relying on the main business of integrated publishing of Phoenix Publishing and Media Group, Hyundai+ is rooted in the fertile cultural soil of Jiangsu, and has four provincial-level cultural communication platforms: Jiangsu Cultural Context, Light and Shadow Jiangsu, China Grand Canal, and Scholarly Jiangsu. Modern Express will innovate and create excellent forms of communication, report cultural news, publicize cultural policies, recommend cultural boutiques, reflect the cultural creation of the masses, and serve the construction of modern civilization of the Chinese nation with excellent financial media cultural products, and meet the people's needs for high-quality news and cultural life.
New intelligent media: "Digital Intelligent People" broadcasts news that understands you better 24 hours a day
In 2024, Hyundai + launched by Modern Express is a new type of smart client created in line with the trend of deep empowerment of artificial intelligence and media integration.
In front of the terminal, Hyundai+ has an AIGC news assistant to help users find news, read news, recommend good books, and report the weather. There is also a "digital intelligent person" created in the image of a modern express reporter, who broadcasts news for you 24 hours a day.
Not afraid of being tied up by algorithms, Modern Express grasps the initiative and guides "technology for good", which can not only achieve thousands of people, but also promote information pluralism and break the information cocoon.
After the end, Hyundai+ has carefully created a set of media production and release management solutions. The new generation of "central kitchen" is connected to a number of intelligent production software such as the live broadcast cloud platform, the video intelligent editing platform, and the intelligent news collection to improve the news production efficiency and news reporting quality of Modern Express.
New Ecology: Expanding the "Circle of Friends" with the Communication Matrix as the Center
Focusing on Hyundai+, Hyundai Express is committed to creating a new communication ecology. Hyundai+ has added its ZAKER Nanjing, Hyundai Express WeChat, Weibo, Kuaibao.com, Douyin, Kuaishou, Bilibili and other accounts to make simultaneous efforts on multiple platforms. In addition, Modern Express will also create a new ecology of symbiosis and win-win with users and strategic partners. With the communication matrix as the center, focusing on users, serving users, and condensing users, we must not only be a "wall breaker", but also a resource "linker", expand in multiple fields, diversify services, and work with everyone to change the plus sign into a multiplier sign.
Modern Express/Hyundai + reporter Cai Mengying
(Proofread by Hu Tao)